Free Web Seminar: Online-Video Secrets from Steve Garfield

Steve Garfield,  the “Paul Revere of video blogging,” will join Pixability CEO Bettina Hein in a free 1-hour webinar on December 1, featuring latest trends in online video and related media. Topics include:

  • The benefits of marketing with online video
  • How to shoot video like a pro (recording, editing, exporting, etc)
  • How to build presence with video on the social web
  • How to increase views for your video

Garfield also is raffling off ten copies of “Get Seen: Online Video Secrets.” Space is limited, so register now for the free webinar, held December 1, 2010 from 12:30 p.m. to 1:30 p.m.

Garfield’s book is part of David M. Scott’s “New Rules of Social Media,” which also includes my book (Beyond Viral).

See You at Blogworld in Vegas

As I mentioned in a recent video (“Advertising Doesn’t Have to Suck,” I’m off to Blogworld. It’s the “South by Southwest” of social media, and packed with bloggers, vloggers, and even stupid people. Steve Garfield (fellow video enthusiast) is leading a session, and we’re both doing book signings on Friday. On Friday, he signs “Get Seen” at 2:00 and I sign “Beyond Viral” at 2:30. I plan to stalk his fans holding a sign that says, “if you liked Get Seen, you might also like Beyond Viral.”

Sadly Samsung’s Galaxy never came through, so I won’t be smashing my iPad. I tried. However I will be stalking Kent Nichols and Jim Louderback (cheesy photo below). You can bet on that.

Jim Louderback Likes Geeky Computer Magazines

Friends, don’t be anti-social media… come hang. (See “anti-social media” below):

Weirder Book Comments Anyone?

So the book site (BeyondViral) is pretty darned live for this weeks’ official release.

From now on, if you put your hands in this position you're stealing intellectual property.

Now c’mon WillVideoForFood “backrowers.” You’ve done majestically on Amazon’s ratings. Let’s show David M. Scott (he’s like the Fred of social media) how fun people respond to blogs. He and Steve Garfield helped get me into Wiley’s New Rules for Social Media, and he’s blogged about Beyond Viral. Who’s got some comment humor in him. Rumor has it even Sukatra’s got WVFF access from her phone.

Who wants to read thoughtful reactions to literature? I’m guessing David M. Scott has never experienced a mathematical correction from Alexis (apparently “exponential” is not what I think), a bowel joke from Nutcheese or a Reubnick quip. Jan’s probably got a funky political angle. Here’s hoping Marquisdejolie links back one of his bazaar videos, a term I’d use more often but for Maryln. What ya got Punchy, Zack, Coffin, JimmerSD? How about my sisters and bro? They visit. Really.

I got a few notes that the book is in stores, which tells me either:

  • This isn’t some elaborate prank on me, or a dream.
  • Or that I’m still dreaming

Wow. I blog in my dreams? That’s kinda lame.

Amazon sent me a gift certificate for free copies, but I think I’m going to use it to buy a remote-controlled airplane toy with a video camera instead.

Make Your Videos Suck Less

Mkay I’ll provide some recently discovered, cool resources to make your videos suck less in a minute. First I’m going to rant, and you’ll either skip it or find it more insightful than the how-to-make video resources.

I once asked a voiceover professional how he got to where he was, and if he had any advice. “Well, you know Kevin,” he said, “it’s really an innate ability that can’t be learned.” I hadn’t heard something so ridiculous since my mom’s friend said, “Kevin I hear you want to make a career in radio or television. Don’t worry you’ll outgrow that.”

If you have nappy hair and zombie eyes you might want to consider an alternative passion than making videos. Otherwise, you're probably capable of improving.
If you have nappy hair and zombie eyes, find another hobby than making videos. Otherwise, you're probably capable of improving.

Yes I’m an unwitting optimist who believes a) people are inherently good, b) people can change for the better, and c) that most of us would be more successful if we focused on what we enjoy instead of “well rounding” ourselves. Schools would do well to help us figure out what we’re innately good at (and passionate about), and direct us that way. Likewise employers, instead of trying to “round everyone out” for the corporate ladder, ought to determine what gets a person excited, and hone that passion. We’ll all still have to perform some mundane tasks to accompany our thrills, but why turn a great engineer into a lousy manager of engineers? Go read Strengths Finder if you don’t understand what I’m talking about (you wouldn’t be the first or last). Last night I was reading Emotional Intelligence, and was reminded that IQ may correlate with life/career success, but is only about 20% predictable.

Don’t get me wrong- getting a well rounded education isn’t a mistake. I’m glad my dad talked me out of going to a school for video and film (I remember drooling over the Emerson brochure and loathing the idea of taking more biology, math and stats courses) instead of getting an undergraduate degree. He later urged me to pursue business school, when I discovered that my passion for writing wouldn’t likely cover rent much less a mortgage and kids. Two years of misery, but it certainly has since saved me from a lot of stupid mistakes.

Now where was I? Oh yeah- some video tips.

  1. If you haven’t read Steve Garfield’s book, “Get Seen,” check it out. Or visit SteveGarfield.com which looks like a suitcase from a well-travelled carpetbagger in the Great Depression… smacked full of widgets, stickers, callouts and labels.
  2. The Shirtless Apprentice remains a favorite collection that makes learning fun.
  3. Just discovered an ad for New York Video School via the web. Thinking about it, but that virtual commute might kill me.
  4. Nice website for royalty free sound effects is Fxhome. You gotta weed through some expensive software to find it because my bookmark vanished. Schwing.
  5. Watch any YouTube video not in the top 100 most popular. Tee hee.

Get Seen: Online Video Resource by Steve Garfield

Steve Garfield was vlogging before there were video cameras or the Internet. I’m not sure what that looked like, but perhaps he just stood in front of Boston houses and talked.

getseen steve garfield online video secrets

So it’s worth noting that his new book has a companion website… check out Get Seen: Online Video Secrets. I’m planning on copying his whole book and changing the cover… and hoping Wiley doesn’t notice when I submit my first manuscript for “Beyond Viral Video.”

Online-Video Junkies on Twitter

The “who’s who” of online video… follow them on Twitter

It’s amazing how quickly Twitter has turned from an early-adopter groupies party (mostly YouTube peeps) to a viable tool to facilitate dialogue related to industry verticals and special interests.

TweepML allows you to share a group of people you follow. And in a nice example of TweepPM’s utility, Steve Garfield (a trend setter who was vlogging before your mama heard of YouTube) created an instant “follow top online video peeps” tool.

I’m now following some people I’ve tracked in other forums (video, RSS), but never thought to stalk on Twitter. For example, the Scobleizer (Robert Scoble), who needed the plug given his paltry 100K followers.

Not sure how I landed on the top of a list that includes Ryan Seacrest, but I’m flattered nonetheless. Who’s gonna tell Steve that he missed Daisy Whitney?

Steve Garfield's online-video club