Via Larry Kless, here’s Mark Robertson, the King of Video SEO, sharing some tips about video codecs, encoding, and other things we don’t quite understand… but know are important.
Until you or your agency are doing all these things as prescribed by Dr. Robertson, we recommend getting all of your content on YouTube. Turns out Google indexes YouTube videos, um, pretty darned well.
Mkay I’ll provide some recently discovered, cool resources to make your videos suck less in a minute. First I’m going to rant, and you’ll either skip it or find it more insightful than the how-to-make video resources.
I once asked a voiceover professional how he got to where he was, and if he had any advice. “Well, you know Kevin,” he said, “it’s really an innate ability that can’t be learned.” I hadn’t heard something so ridiculous since my mom’s friend said, “Kevin I hear you want to make a career in radio or television. Don’t worry you’ll outgrow that.”
Yes I’m an unwitting optimist who believes a) people are inherently good, b) people can change for the better, and c) that most of us would be more successful if we focused on what we enjoy instead of “well rounding” ourselves. Schools would do well to help us figure out what we’re innately good at (and passionate about), and direct us that way. Likewise employers, instead of trying to “round everyone out” for the corporate ladder, ought to determine what gets a person excited, and hone that passion. We’ll all still have to perform some mundane tasks to accompany our thrills, but why turn a great engineer into a lousy manager of engineers? Go read Strengths Finder if you don’t understand what I’m talking about (you wouldn’t be the first or last). Last night I was reading Emotional Intelligence, and was reminded that IQ may correlate with life/career success, but is only about 20% predictable.
Don’t get me wrong- getting a well rounded education isn’t a mistake. I’m glad my dad talked me out of going to a school for video and film (I remember drooling over the Emerson brochure and loathing the idea of taking more biology, math and stats courses) instead of getting an undergraduate degree. He later urged me to pursue business school, when I discovered that my passion for writing wouldn’t likely cover rent much less a mortgage and kids. Two years of misery, but it certainly has since saved me from a lot of stupid mistakes.
Now where was I? Oh yeah- some video tips.
If you haven’t read Steve Garfield’s book, “Get Seen,” check it out. Or visit SteveGarfield.com which looks like a suitcase from a well-travelled carpetbagger in the Great Depression… smacked full of widgets, stickers, callouts and labels.
Steve Garfield was vlogging before there were video cameras or the Internet. I’m not sure what that looked like, but perhaps he just stood in front of Boston houses and talked.
So it’s worth noting that his new book has a companion website… check out Get Seen: Online Video Secrets. I’m planning on copying his whole book and changing the cover… and hoping Wiley doesn’t notice when I submit my first manuscript for “Beyond Viral Video.”
If you’re like me, you bagged Black Friday because it’s a horrible consumer experience. I stopped at BestBuy last night, and found myself stressed by the nervous energy, manic customers, and stacks of electronics jammed into the isles. How am I supposed to know if the hysteria over “power deals” are worth the low prices?
So I’m researching CyberMonday in hopes that your Monday desktop shopping is convenient and productive. I’m also working on a video that answers the frequent question I get, “which video camera should I buy.” Tips welcome.
First, here are some top online-electronic sites, and the deals they’re offering. Who really believes the LATimes article (citing Neilsen data) that suggests CyberMonday is passe?
One of the most profitable areas of online-video is and will remain “how to.” For most subjects, the content is “evergreen” (not requiring frequent updates), it’s highly sought after, and gives advertisers a way to target consumers by specific interest.
But how do you find the how-to video you need “just in time”? First, you can search Google and add “video” to your term. Howcast is a site dedicated specifically to instructional videos that are standardized and simple. And here’s a list of how-to videos courtesy of the YouTube blog.
It’s now easy to search YouTube comments without diving into each video and clicking “show all comments.” In a vital move, Google now invites you to search ALL COMMENTS here. Nice job, Google & YouTube. I’ve been begging for this, and with this and the Twitter partnership… you’ve become a real-time engine again.
I can only imagine you’re now developing something that will make social-media monitoring tools obsolete.
YouTube comments are another channel to mine for your brand (or ego surf). We can only hope that Google will provide some advanced filtering. For instance, eliminating spam or allowing us to search by “influence” as defined by the video or commenter.
Although YouTube doesn’t make it easy to spam comments, it’s now quite easy to add noise to this channel. For instance, I can type “Starburst” over and over again in various comments, and Starbucks might think it’s suddenly getting buzz. Or I could ask all of my viewers to type “Citibank sucks” in the comments, and that might set off alarms in the secret Citibank monitoring cabin.
Daisy Whitney gave two examples of companies shifting from a free to paid model. I agree that “training the customers early to pay” is good advice, but I also like other model… give it away for free, then offer meaningful upsells. For instance, I’d probably pay for Tubemogul because it saves me the hassle of visiting a number of online sites to distribute and track my videos. Likewise, I just upped my YouSendIt account to a monthly fee… it’s got a 2 GB limit (and I was always just a little to bloated for the free one), and it remembers my e-mails.
So yes “train customers early to pay” but “free” is a good marketing tool. The trick is to develop value-add additions once you have a regular user base. Oh- and note Daisy’s focus is on B2B.
Charging for online-video content is not a good idea right now unless you’ve got INCREDIBLE content and a major following.
I feel like a frog in slowly-boiling water. My dependency on Google is growing by the day.
Funny thing (not ha, ha funny)… I saw a survey invitation on YouTube, and was surprised (when I’d completed it) when I saw a “create your own survey” teaser (unfortunately, it thought I was a Google employee, and wouldn’t let me login via my Gmail). For a moment, I thought I was getting a sneak-peak at a new tool via Google documents, but it’s been out for a while.