Tag Archives: fat

YouTube Star (ShayCarl) Proves Fat Drives Subscriptions

Shaycarl (on left with author) ate cheesecake for 3 weeks to gain 12 pounds for his new roll on DailyFiberFilms. The result? Better acting range and comedy.

What happened when an obscure comedy troupe was given a “shout out” from one of YouTube’s “overnight successes” (TheStation)?

TheStation2 — a secondary channel by the Venice Beach, California consortium of popular YouTubers — brought attention to DailyFiberFilms. The channel exploded from 120 subscribers to nearly 4000 instantly. (source: comment from rdidri on a video ReelSEO did about “viral video.”).

In the video below, YouTube comedian Shaycarl/Shaytards (seen in various characters and apparently with an additional 10-12 extra pounds) shows the positive impact of fat on comedy. Notice his acting range has expanded as much as his stretch pants? The subtly of his character portrayal is driven by his adipocytes.

It’s a comedy lesson proven by Belushi, Abbott & Costello, Laurel & Hardy, Curly, Candy, Dangerfield, Spade & Farley and now Butler. And to that we say, “bring on the fiber.”

Of course I’m kidding. It’s not Shay, but check out the Daily Fiber Films to dislodge your humor colon and make your laughter “regular.”

Teleporting Fat Guy Returns

How many views does it take for a video to be defined as going “viral”? It’s not 1 million, and it’s not 2 million… read on.

I’m a big fan of Smosh’s Teleporting Fat Guy (see original video seen more than 4 million times). So I was thrilled to see the adorable chubby guy return in the recent episode below.

By the way, I was chatting with Mark Douglas (KeyofAwesome) last week at the Next New Networks office…Oh sorry, did I name drop? While in NYC I also saw iJustine, MysteryGuitarMan, ShaneDawson, ShayCarl and CharlesTrippy (see video proof).

Anyway, Mark and I were discussing what “viral” means anymore, and the number 4 million seems about right. Only a few videos hit that number in the month they’re posted. So let’s go with 4 million as 2010 viral, but that means 4 million views right away- not cumulatively over months or years.

I need to clarify again that my book proclaims “viral is dead” for commercial videos, I do not contend that viral video will ever end. Ever. As long as we humans like to experience something together at the same time, we’ll have viral hits. It’s just that they’ll rarely be advertising videos… and I don’t like to see brands cede their online-video marketing strategy and tactics to “going viral” due to these low odds.

So here’s the teleporting fat guy appearing again, featuring Smosh’s Ian and Anthony traveling forward and back in time, and meeting their future selves. You gotta love Smosh for persisting and persisting with their comedic duo even when their managers sometimes sell ’em out too much. Smosh could pimp Amway and I’d still love ’em.

Wait- was this post about Smosh or about how many views it takes to make a video meet the definition of “viral”? Oh who cares. Just watch the face of Teleporting Fat Guy when he hears about the sponge bath. Hey did I include Smosh in my book? I can’t remember.

The Kids Like Their Fat Reverend… And the Ads Even Better

Say what you will about this vulgar vlogger, the kids find him funny (see stats in chart below). I ran into him while discovering that my “accident face” video ranked high in most-popular comedy.

I’ll now coin this RKV: road-kill viewing. You may wish you weren’t watching, but you know you can’t not watch it. But it certainly makes you want to look at the 300×250, eh? Bring on the Jillian avatar.

Not safe for work (NSFW), and I hope my kids don’t find this. Did you ever write a blog post that you just KNOW is going to get chopped and used by spam blogs?

ReverendBurns appeals to the YouTube kids.

And here’s a picture of the video with an ad of a hot woman…

Never before has an eye so swiftly moved to the adjacent advertisement.

Drink Your Fat, Kiddies

Below is a somewhat terrifying video of a man drinking fat (source: Man Drinks Fat). It’s a product of NYC Health Department’s “Drinking Fat” campaign.

I spoke recently at a Google HealthThink event, and happened to immediately follow a presentation by the NYC Health Department’s Dr. Richard Daines (who presumably is behind this video). I had discovered his “soda versus milk” video, and decided to use that as a transition.

Daines started with some interesting stats, and used self-deprecating humor to drive home his point (eat and drink less sugar). Unfortunately, his presentation eventually spiraled into a sermon, and most of us felt condemned.

I think the crowd found some momentary relief from the awkward tension, when I opened by inviting them to help themselves to the unlimited supply of softdrinks and candy that Google was providing. I’m not sure I saw Daines laughing.

Nonetheless, this POV (not viral yet, per my previous post) drives home the message quite well. It’s just revolting enough to catch the attention of its target audience, even if it grosses out some parents in the process.

Bottom Posting Must “Die”

Web-standards advocate, Molly Holzchlag (molly.com) proposes, in a recent post, abolishing “bottom-posting.” I was disappointed to read that headline, until I realized she was not referring to blog posts about our bottom. In my case, I’ve been constipated for three days and I’ve consumed 3 bowls of cereal in the past 20 minutes hoping Mother Nature shall work her magic tomorrow morning.

big butt

Indeed, Molly may or may not be okay with us posting about our bottom or bowl movements (how about the chunks of undigested corn or the colors that result from flavored water-ice, Slurpies, Icees or snowballs?

No. Molly is talking about the style conventions for e-mails or forums, where new comments appear on the bottom.

  1. First, she says, we’re becoming extremely used to backward sequencing. Blogs do this automatically. Twitter does too. Second we have many tools now so as to retrieve and save threads. IMAP, for one. Gmail provides archives. All current, popular mail clients allow some sort of filtering and thread views.
  2. Third, bottom-posting needs to die a fast death (because of the) increasing access of email on small devices. It becomes absolutely senseless to have an entire novel sent when the message is simply “yup, I’m on the task” or what have you.
  3. The final reason that bottom-posting sucks is that long emails that require a user to scroll through what is sometimes pages and pages of information is physically damaging and actually very difficult to do for those of us whose wrists and fingers tire easily.

No word yet on how Molly feels about the whole toilet-paper “under” or “over” debate.

giant roll of toilet paper