My Appearance on Funny Stuff and Cheese

And here’s today’s episode of “Funny Stuff and Cheese,” the daily 12-12:30 talk show that’s on YouTube and one of the fastest growing iTunes talk/comedy shows.

It’s hosted by “Mompreneur” Renae Christine and Tom Cote, who hosts my favorite Instragram channel featuring Buddy his pug with stuff balanced on his head. You should follow him before you forget.

Renae runs RichMomBusiness.com and is the author of the highly rated “Home Business Startup Bible.” Her message to moms is simple: stop being frugal and start making some dough because stay-at-home moms are made of “awesome sauce.” Her Instagram features pictures of her wee ones and food.

Beauty and the Bald. Here’s the show. We eat “Easy Cheese” and banter.

 

YouTube for Entrepreneurs & Small Business

Entrepreneurs and small businesses sometimes struggle with YouTube and online-video marketing. So I teamed with ReelSEO to write a guide called “Online Video 101: Small Business.” It’s free, and you won’t get a pesky sales call if you register and download it.

Sorry the blog’s gone a bit grey lately, but I’ve been busy posting a video each day (every time you poop). Caught the virus from Trippy at his wedding. See ’em in this playlist called “Holiday Blitz.”

Online Video Tips for Small Business (MSNBC)

Get some coffee or program your TiVos, kids.

That video I shot Sunday for MSNBC Small Business (see MSNBC/Amex site) is going on television not the web (glad I didn’t quite realize that when I shot it, or I might have gotten nervous).

It airs this week 3/20/11 at 7:30am EST and will re-air Saturday, March 26th at 5:30am EST. This timing should work well for small businesses and entrepreneurs since they never sleep. And the YouTube peeps? They’ll still be awake from the night prior.

In the meantime, you can check some of the tips I shared with AOL small business, or buy Beyond Viral (Wiley) at your local bookstore or Amazon. And tell your friends at ABC and CBS they should book me. ūüôā

Oh- I made an epic mistake on the video that I’m hoping people think was intentional because it’s so blatant. Be the first to notice it and comment below, and you get a free piece of cheese (and maybe an autographed copy of Beyond Viral if I actually remember).

Online-Video Marketing for Small Businesses

How can a small company take advantage of this bountiful new online-video market? They can personalize their offering, increase reach, optimize search-engine rankings, and target with greater precision. While few startups will “go viral,” entrepreneurs have a competitive advantage in their flexibility and agility. Without large¬†bureaucracies or expensive agencies, a smaller business can leave out the nonsense and get their message out via the less crowded medium.

I have not yet found a way to profitably help small businesses take advantage of online video. As an entrepreneur I couldn’t justify my own fees to a startup.¬†So that’s one of the primary purposes of writing “Beyond Viral,” and in sharing secrets with whatever journalist comes my way… last month it was¬†Entrepreneur magazine and “Rise to the Top,”¬†and now it’s AOL Small Business.

AOL Small Business writer Lauren Drell does a nice job of providing¬†some key insights and recommendations for smaller businesses. Check out her 5 things you need to know… because you do.

Beyond Viral (go buy it at Amazon) has a chapter devoted specifically to small businesses, although most of the entire book is applicable. The secret trick is to stop thinking about a specific funny, viral video… and engage the medium strategically. Finding where your audience is, what will get their attention, and how to compel the right ones to consider purchase or trial. It’s not brain surgery, but it’s easy to waste time or money.

Online-Video & Entrepreneurship

If you’re an entrepreneur interested in the Internet marketing and online-video, you’ll want pick up “Smarter, Faster and Cheaper,” which is a refreshing take on the space by mini-maven David Garland. My first impression of Garland, a fellow Wiley author, was jaded by his “as seen on ABC” logo and cheesy pocket hanky. I thought he might be one of those multi-level marketers or “get rich quick” dudes, who suck you into a spam vortex and start pimping eBooks. But we love ya anyway, Joel Comm. And congrats on the weight loss!

Anyway, oh contraire on that first impression. During our 1-hour chat before this interview (see The Rise To the Top) I discovered he’s quite a likable chat. He also told me I was harder to pin down then the celebrity authors who endorsed his book, which was a sad reminder I need a virtual assistant.

Check out Garland, and enjoy this little interview. It’s worth the click. I’d embed it here, but the mini maven deserves some more traffic, even if he’s got loads.

David Garland interviewing Nalts, who lacks the pocket handkerchief but does the best he can.

You Suddenly Want a Mobile Home

I didn’t think I wanted or needed a mobile home until I saw this. But I might just drive a few days to get one of these used, Cullman liquidation mobile homes… because of this absolutely candid, brilliant and real advertisement. Sure there’s a shot that looks like potential blood stains on a floor that are “covered up,”¬† but the hot chick, whip¬†& vulture sounds, badass dialogue, and the chainsaw made up for that.

Brought to you by the brillianty talented Rhett and Link, who keep raising the bar and jumping over it. And sponsored by Microbilt in what might be the most effective online-video campaign for a small business ever. Why? It’s entertaining. What other possible way could Microbilt reach people so broadly? Sure, only a small portion of them will be qualified Microbilt candidates, but with a net this size, you can have lots of holes in it… and still bring home some tuna.

Put that on your brag book, Microbilt and Rhett & Link. You’re still bringing home some tuna. See more at ilovelocalcommercials.com, which is bound to catch some media attention buy (with Rhett and Link’s rapidly growing fan base) doesn’t need it. There’s a whole suite of them, and they’re sweet.

Even Water Heater Installations Can Be Interesting

Leave it to Greg Benson (mediocrefilms) to make a water-heater installation interesting… with sophomoric pranks and a bikini dancer. And¬†Fast Water Heater stumbles into more effective use of online video than many leading consumer-packaged goods, hotel and technology brands. I spoke with Benson last night, and he wasn’t paid for this. But as a marketer, I’d estimate it’s value at $10K plus.

See folks. You don’t need a huge agency, creative brief and media buy to distinguish your brand or small business online. Just a little luck… having a customer with a camera, sense of humor, and a big audience on YouTube. Oh- I heard you like baby and cat videos.

How Does an Entrepreneur Tap Online-Video Talent?

How can entrepreneurs find digital talent?

I ran into the TubeFilter’s new job board, which has lots of California opportunities but little else. Then I was thinking about the bunch of inquiries I’ve received since I was mentioned in Entrepreneurial Magazine.¬†

  • The reality is that there’s a lot of amateur talent available to work without high cost structures — often folks who work part-time or are students. They can create incredible videos, brilliant graphic design, and understand social media.
  • Then there are countless entrepreneurs who need these skillsets on an adhoc basis.

But I’m not aware of a matchmaker service that allows people to post their skills & experience, hourly rate, and garner some “trust” rating (like eBay sellers). Are you?

I do know that Ben Relles, when he needed to produce his first “Obama Girl” video, placed an ad in Craigslist! Within hours he had people to help on various areas of the production. A number of talented video creators found Xltnads/PopTent via Craigslist too. But I doubt most less savvy buyers know how to surf for talent on Craigslist.

Have you seen a service that connects small companies or startups to freelance video creators, graphic artists and writers? I’m just struck that there’s demand for digital talent, and a lot of brilliant talent eager for cash and experience. The big buyers use agencies, who help reduce risk and vet talent. But those larger agencies are expensive because they’re often siloed and bloated with high costs (real estate, overhead, etc.).¬†

Entrepreneurs want someone reliable, talented, eager and not too expensive. I love linking entrepreneurs with talent, because both win. As an example, I was glad to introduce my neighbor’s startup (iamintown.com) to Brett Slater (slatersgarage.com). The former gets a good service at a fair price. The talent gets business.

But entrepreneurs are not my¬†target clients for video creation or consulting. It’s very hard to tell if they’re serious, and they often want you to work for free/cheap with the promise of something bigger down stream. Of course, if I was in college or didn’t have a family and a big mortgage, I’d welcome a few hundred bucks to spend time I’d otherwise use to play video games. It would build my portfolio, and certainly be more profitable than working at Wendy’s. But likewise I’d probably have no idea how to find clients.¬†

I probably get a dozen random messages from individuals or startups a week, and it kills me to ignore them. Sometimes the note is so desperate and poorly written that I know I’d be sucked into a time-wasting vortex by even engaging (example: I’m gonna be big, you won’t be wasting your time, I want to give you a piece of my company). But other times I’m curious if I may be overlooking a chance to work with the next Zappos before they pop.