Leave it to Greg Benson (mediocrefilms) to make a water-heater installation interesting… with sophomoric pranks and a bikini dancer. And Fast Water Heater stumbles into more effective use of online video than many leading consumer-packaged goods, hotel and technology brands. I spoke with Benson last night, and he wasn’t paid for this. But as a marketer, I’d estimate it’s value at $10K plus.

See folks. You don’t need a huge agency, creative brief and media buy to distinguish your brand or small business online. Just a little luck… having a customer with a camera, sense of humor, and a big audience on YouTube. Oh- I heard you like baby and cat videos.