This is the most amazing reaction I’ve had to “Beyond Viral” (a book I published via David M. Scott and Wiley last fall). Here’s Moomay’s dog Jack devouring the content.
Dog Goes Viral… Eating My Book
Tag Archives: eating
Sour Patch Cannibals (consumer-generated ads)
I recently found this collection of entries to the Poptent.net “Sour Then Sweet” campaign for Sour Patch Kids. While I can appreciate why cannibalism might have been too risque for the folks at Cadbury, I think they’re certainly bold, entertaining and memorable enough to get the WillVideoForFood “honorable mention” award.
Don’t you? CHOMP. Hats off to Wonderful Color, Trunstyle, and iCohen.
Oprah’s YouTube Channel Has Flesh-Eating Virus
Oprah may be a media machine who recently helped Twitter go mainstream, but she runs a YouTube channel that suffers from a flesh-eating virus. At 55,000 subscribers, we’d expect to see her average video fetching at least 10-25,000 views.
But her last 20 videos average just 6,750 views each. If you remove the two most popular, the average is 3,690. That means fewer than 10% of her subscribers are watching her videos.
Her subscription base of 55K was primarily due to a surge when YouTube and her television show promoted the channel… and has grown only moderately since.
What explains Oprah’s grand success in television and publishing, but failure online? For starters, her audience may be moving online but the money isn’t. She likely makes more for a one-page ad in O magazine than she’s made on YouTube to date.
She’s also seemed to delegate her online-video strategy to some poor temp who studied communications undergrad, hoping to be the “next Oprah.” I’m not kidding- Sophomore year I switched majors from communications to psychology because three people said that’s why they chose the major.
We do love our Oprah. Her warm smile, her self-depricating humor, and her knack for tapping the American psyche. But instead of vlogging via her channel (maybe showing us who she is off set) and communicating with her audience, she’s dumping trailers on it… mostly commercials for the show.
But, sorry Oprah. I think the engaged online-video viewer was hoping for more. Until the monetization model works for you, we’ll just have to get used to “flesh eating virus” promos.
Ambien is the Nectar of the Gods
Loyal WVFF commenter, Sukatra, referred to Ambien as the “Nectar of the Gods.” We agree. We’re reminded of this video, which I wanted to embed via Revver (as opposed to the YouTube version) just because I feel like it. And Google found it first. But alas WordPress thinks it’s better than Revver.
I did this in 2006, and I think I scored the song for the video. And then later used the song for Viral Video Genius (because I was in too much of a hurry to score the latter).