Did you get an e-mail lately with the subject, “Invitation to earn revenue from your YouTube videos”? What’s it mean?
You’ve been invited to “monetize” your videos. Since my sister hates that word, let’s put it this way. You’ll share in the income that YouTube makes from advertisers.
This will amount to maybe $1 per 1,000 views. Could be pennies per 1,000 and it could be a couple bucks per thousand.
You’ll need an Adsense account, which is how YouTube/Google pays publishers who run ads.
Do it. No down side unless you abhor ads around your content.
It’s not quite the same thing as being a YouTube “Partner” or “Creator,” which provides the channel with advanced branding (a logo on videos, and more flexibility on the channel page that few see). More importantly, advertisers are paying a premium for Partner/Creators and the other ads tend to command less revenue.
Still, my channels are excited. I’ll have to monetize them when I remember the passwords…
Any questions? Comment below or e-mail me at kevin (no space) nalty (a) g/mail
Invitation to earn revenue from your YouTube videos
So you want to know how to get views on YouTube. You want to grow a vibrant YouTube channel, go viral, and become the next Ray William Johnson. Do you cheat, or choose a more proven way?
No Kindle lovers… you could read a great American classic on that sun-enabled iPad you call a Kindle. Or you could dive into some magazine article about the proliferation of germs on door handles. But here’s “How To Get Popular On YouTube Without Any Talent” right on the Kindle store. Is this a blatant promotion? Yes!
Oh it’s 34 pages long which is pretty beefy even though the image makes it look like a tomb.
YouTube “Partners” are contractually obliged to not disclose earnings from Google’s video-sharing property, but that didn’t stop #2 subscribed Ray William Johnson this week. On Thursday he told ReelSEO’s Jeremy Scott that his YouTube ad-share income over the past 12 months (March 2010-March 2011) has surpassed one million dollars.
Ray William Johnson says "he's not embarrassed to be the first YouTube millionaire
Johnson, one of few top YouTubers that does not accept sponsorships or product placement, has earned $1 million strictly from YouTube’s advertising-sharing program. In his Tuesday video titled “F-U FORUM,” the 37-year-old New Yorker told his viewers he was tired of YouTube’s “cone of silence” about his “bodacious income.”
“I’m just a regular guy with an entertaining hobby that happens to make a friggin million dollars without leaving my apartment,” Johnson told Scott. “Am I supposed to apologize for that? If you’re jealous just do what I’m doing, and do it better.”
Numerous mediaarticleshavecovered YouTube “star” income, but few YouTube Partners have revealed their revenue, either because they feared legal backlash from the “search giant,” or they hesitated alienating “fans” and viewers.” Johnson said he’s “tired of pretending he doesn’t earn it” because he “spends about 11 hours a day surfing for killer videos to rip and replay.” Johnson told Scott he was not concerned about potential copyright violations from his creations.
“My use of these moronic clips is covered by what’s called “fair use,” (expletive). And it’s a free form of creative expression because I add some comedic writing to the videos instead of just playing them over and over. Like I’ll say ‘hey look at this douchebag’ and then jump-cut edit myself saying “hey look at this DOUCHE-BAG’ from the opposite side of the video frame.”
Johnson’s claims are also validated by Paul “Renetto” Robinette, who runs the metrics site “MyU2B.” Robinette said his most pessimistic calculations range in the $800,000-$900,000 range, and it’s possible he’ll double his income in the next 6 months based on growth projections.”
You can’t make $250,000 a year on Blip.tv, though. Sorry but you’re not talented enough. You know what? I’m sorry. Read my free eBook and give it a shot. Buy my book and give it a better shot. Go like it on GetGlue if you use it, or I’ll pee on you.
How much money do YouTube stars make? TubeMogul used some ad-sharing revenue estimates and view counts to guestimate the annual income of YouTube partners like Shaycarl, Daneboe, and AnnoyingOrange. These estimates don’t capture the 5-30k these guys can earn from a sponsored video.
Posting from iPhone hence the terse post and lack of lovely image and fancy hyperlinks.
While we’re precluded from revealing specifics about YouTube revenue, it’s now becoming more common for YouTube “partners” to know what others are making. While the CPM (cost per thousand views) once seemed to have settled, the creator income fluctuates wildly. As noted in this chart, the month of May took a nose dive for me– June was up slightly. July’s amount (due in days) will tell give us a sense of trends, and whether we’ll return to the peak of the first quarter when InVideo ads were flowing like wine at a wedding.
What’s interesting is that views/subscribers don’t appear to correlate with income very well. See TubeMogul stats (chart 2) for monthly views, but recognize that YouTube’s Partner revenue (paid via AdSense) lags by a month. Any statisticians in the houuuse?
It would appear to me that there are two variables a creator can’t control, and significantly alter YouTube Partner earnings:
Inventory. If YouTube isn’t selling InVideo ads (ads that surface on bottom of video after 20 seconds) in my videos, there will be almost no income. The income from text ads and banners is paltry even in volume. If that yellow line is in the video player I’m a happy camper. Otherwise I fear retiring a corporate mule. I am aware that this isn’t healthy, thank you. Keep in mind that my revenue is not necessarily suggestive of YouTube revenue or inventory — it could simply be that my specific videos weren’t targeted by advertisers in a certain period. I do see a day where the creator can help sell his/her own advertising revenue, but that’s a logistical challenge.
Location of view. YouTube currently doesn’t flight InVideo ads except for videos viewed on YouTube.com. That means a sweet lil’ old blogger embedding my video and getting me hundreds and thousands of views is of no consequence yet to her or me. Yet. Yet!
A few lessons for those hoping to make a living via online video:
Be realistic. It takes a long while for views to translate to income. Think of it as a bonus not salary.
Don’t count on it as a primary income unless you’re one of the top most-viewed creators and your audience is attractive to advertisers. In that regard, it feels more like TV/movies. Hopefully the predictions of radical increase in online-video advertising will equalize this effect… making it more democratic.
If you expect to live on YouTube, become a hot rock star or lower your cost of living.
Expect fluctuation. While in theory you control your views, thse too are dependent on a variety of factors. And unless you start selling for YouTube, the total advertising revenue and inventory is out of your control. People kinda have to be travelling on Maine highways for your Maine hotels to have high occupancy. You can make sure your hotel is more attractive than the very busy Motel 6 across the street.
Find other ways to earn money via online video. Don’t bother selling crap to people (to date, the Nalts DVDs and merchandise has accumulated less than my worse month on YouTube). Rather find ways to appropriately sponsor brands or companies, and pursue those deals on your own. Until I start popping up in keynotes at Advertising conferences, it’s going to be a while before advertisers come hunting for you.
All the YouTubers are cruising with these. Let’s not let them be the only ones, dangit.
Editorial Update…. here’s a newer post on how much YouTube partners make. Since this post gets so many daily views via search engines, let me answer your question simply. It’s a fraction of a fraction of a penny per view. It’s not enough to cover the mortgage for most, and it’s certainly not yet the reported $2.50 per 1,000 views. It’s often far less, and varies greatly on whether the views have InVideo ads (YouTube charges $25 per thousand and shares that with creators) or the flat square ads (cost far less for advertisers, and doesn’t pay creators). Although I can’t reveal my income, I can tell you it’s highly influenced by my top 5-10 videos, which get millions of views per month (as opposed to the new ones). That said, if you get millions and millions of views per month and live cheap, you could quit your job and buy my dang book, “Beyond Viral.”
Beyond Viral: Tips on Marketing You & Company on YouTube
YouTube’s Fred was rumored to be making seven-figures, but Google clarified that as six figures. But if you take his 350,000,000 views and multiply it by a conservative $1 per 1,000 views…. you’re talking $350,000.00. I’m making more on YouTube than I made in my first job out of school, but with four kids and a lot of debt, it’s not enough for me to pull a Sxephil, Shaycarl, or Michael Buckley and rely on it as a primary income source.
Oh how’s THAT for a blog title, when you’ve signed a confidentiality document that precludes you from talking about your revenue as a YouTube partner?! Don’t worry, YouTube. I’m not breaking rank. But I’m very interested in what people THINK partners are making.
Before YouTube, I’ve always been transparent about my revenue related to online video. I feel that’s part of my role on this blog… to give creators a realistic sense of what they can make in online video (beyond food). Alas, YouTube prohibits it for reasons that aren’t quite clear to me — are there tiers? If compensation varies, then I can be sure I’m at the bottom based on my complete lack of negotiation skills.
I do believe that some prominent YouTube partners are beginning to earn what amounts to a full-time job through the site. But I also understand that some of the early Partner contracts are up for renewal about now.
Could some be overstating their earnings? Yes. But some partners are doing $10K a month, especially those that already had an audience and moved them to YouTube. And some creators get millions of views consistently.
When some say they’ve quit their day jobs, is that because their costs are so low that even a couple grand a month can sustain them? Maybe.
Could the earnings be based on a point of time where, say, they had a video featured that was monetized? Sure.
While there’s no question that many could still earn more money per hour doing something else (like consulting or bartending), I am happier with my income from YouTube than what I was making from YouTube before I became a partner (zero). And while I’m not sure whether the per-view profit is as strong as Revver’s and Metacafe’s (I don’t even have access to any such metrics), I’m not getting any significant views on those sites anymore. So YouTube is far outperforming them.
My advice remains: if you’re looking to get rich, create a bunch of mortgage blogs and sell adsense. Or go into financial services or recruiting like the former co-worker that just called me to “network.”
But if you love video and the community around it, then it’s nice to get an income subsidy that helps you justify the time commitment to yourself, wife and family. I remain optimistic that more of the top creators of YouTube will be able to quit their day jobs, but that’s partially because amateurs will slowly get trumped by the semi pros (whose day job is performing or video creation). It’s already happening. While the amateur vloggers are holding top positions, we’re seeing more semi-professional content done by comedy troups, bands or known offline celebrities.
Now here’s the purpose of my post. I’m curious what people THINK partners make. I can tell from a lot of comments that people WAY over estimate what creators make: “You get paid for this shit?” “You’re asking us for ideas? You’re the one who gets paid.” I can’t participate in this thread, but it will be fun to watch.
And if you’re not a Partner yet, don’t let it upset you unless you have hundreds of thousands of monthly views. Grow the audience and reapply later. Even if YT did make you a partner, it’s not worth it unless you have some views. Take it from a guy that tried Google ads on his blog for a while, and quickly realized that it wasn’t worth the cosmetic interference.
