FREE “Cliff’s Notes” of My YouTube-Marketing Book

Beyond Viral: All the benefits of Ambien without side effects

So you’re too busy to buy a copy of my book (Beyond Viral), but maybe want a quick scan of the topics? Here are some of the key points addressed in each of the 18 chapters… these digital documents also identify the many experts who contributed to the book.

The cheat guide to Beyond Viral

From Daisy Whitney (This Week in Media), Mark Robertson (ReelSEO) and Ben Relles (Barely Political/Next New Netowkrs)… to  “YouTube Stars” like CharlesTrippy, VenetianPrincess, RhettandLink, ShayCarl, Mediocrefilms, and Daneboe/Annoying Orange. Thanks to all of you!

Here’s the Beyond Viral (www.beyondviral.com) on Scribd and Slideshare.

It’s called a “sneak preview,” but I hope you’ll read it and consider picking up the actual book. There was no way I could have summarized it in 5-20 pages because the book has loads of examples and details.

Let’s Create a Source for Free Royalty-Free Music

Let’s help build a killer index for FREE royalty-free music. Ever search for free music online? How about royalty-free music? It’s hard to find good stuff. Now let’s complicate it further. Free, royalty-free music? Nearly impossible.

But the need is there, and the benefit is high for:

  1. Viewers/listeners: Who can discover new talent, and enjoy videos without hearing the same ridiculous loops from every editing software package.
  2. Video creators: Who can stick to what they do best, but create better videos with the help of talented usicians.
  3. Musicians: Who can gain exposure from the large audiences of video creators. What a great way to market your work. If I was a musician, I’d certainly offer a few songs for free (in exchange for credit), and I’d market myself to popular video creators in hope that they’d use my tunes and credit me. I do this often, but it helps when musicians are aggressive (and talented).

Kevin MacLeod, the infamous talent behind Incompetech.com, has changed YouTube forever by offering his music for free AND royalty-free use. That means we “partners” can use it without fear of the copyright police. We want to use good music (not just our own attempts to score via Garageband or other layman tools.

Offering free music, of course, is a generous gesture by MacLeod and others, but also a brilliant marketing strategy. As I’ve written before, I’ve commissioned custom music from MacLeod to thank him… and he was fair on price, excellent in quality, and extremely fast in turnaround. It put MacLeod on the map, and is a smart strategy for any talented musician looking for fast and free exposure.

Kevin’s friend Frank Nora is offering HOURS of his music without any cost and for royalty free use. He doesn’t ask for credit, which makes me want to credit him even more! Kevin has a few other friends who have taken his approach to marketing their talent. I hope to include their websites to this post.

Are you aware of other musicians who offer their music for free? Let’s create a one-stop showcase for them, and see if we can push it up on Google for searches for “royalty-free free music” or “free royalty-free music.” If it already exists, please let me know!

Currently Google searches like those yield a lot of websites that promise it, but are actually selling really cheesy, outdated collections of canned gunk. The kind of thing that is almost bad enough for a parody of a corporate video, but not quite bad enough.

Thanks musicians! Thanks video creators that help publicize these talented musicians and make videos that are more fun to watch. And thanks to you WillVideoForFood peeps that can help make it easier to find ’em.

Find Videos Even When You’re Not Searching For ’em

Veoh video compass provides browser plug-in to augment your searches with video content. Growing quickly in popularity.

Veoh Video Compass (via TechCrunch) is being downloaded 25K per day, and gives you video results via a browser plug in — whether or not you happen to be searching for videos.

Neat idea, and it’s an unmet need since Google and YouTube haven’t yet solved for this. Eventually search results will be as vital to video distribution as any network, channel and broadcaster.

If ýou’re not on the top results for the word “fart,” then your fart content won’t be seen as often as others. 🙂

http://www.techcrunch.com/2009/04/10/veohs-hail-mary-spreading-video-search-across-the-web-with-video-compass/

Avoid Regret Pixelation Hangover When Posting Videos

I’ve lost original video files before, and sometimes even the compressed versions. I’ve had to rip my own video from Revver so that I could own some version, and it’s a horrible pixelation relative to the original file (or even the compressed low-rez version). Now I have a few simple rules to save you from this agony:

1) Whenever you finish a video, export it as a FULL digital file and stick it on a backup drive (they’re down to .20 cents per gig so there’s no excuse here… don’t buy a 1 terabite drive- get a few cheap 500-750 Gigs… it’s a hassle, but the more drives you have the damage one crashed drive will inflict). Then kill the master edit file (too big) unless you think there’s a good chance you’ll have to rescore or condense the video (both are hard when the music becomes smooshed with the audio.

2) Upload the best version you can. It pains me that I was uploading 5-15 meg files (when the max on many sites were 100 megs) because it was easy… I could explort as “CD-ROM” in seconds. As a result, my old videos weren’t even taking advantage as the resolution of that time. Now I always upload larger files so they’ll look good as the potential delivery quality options evolve (YouTube feeding to Comcast or Verizon or AppleTV). Sometimes I even upload the full DV file if it’s within the 1 Gig limit.

3) Use the high-end uploader on TubeMogul (by the way, I don’t make money from TubeMogul but if you’re not using it you’re an idiot. You can upload to all the sites in one swoop. Who cares if nobody finds them on Yahoo Video or the dozen other sites. It’s worth a shot, and it helps you in search engines. The company is my favorite video startup and is always adding new features and tools. Well guess what they now allow you to do!? You can download your video in its native form (I believe). That’s huge. How many times have I ripped my own video because it was the best archive. Now I’ll always be able to at least retrieve the highest version I submitted.

 

Top Secret YouTube Tricks & Hacks

Okay maybe “top secret” is an over statement, but most readers of this post will find a few surprises here. I give you some of the lesser known tricks on YouTube to optimize your experience as a viewer or creator…

  1. Find Best Videos on YouTube
    Don’t surf the homepage or most-recently uploaded section if you want to find the best videos. There are two places to go… the “top rated” section and the “most viewed.” I prefer the latter, because the community decides what’s lands there. Note that some creators live on this page because their fans rate them 5 stars without fail, so it’s not all good. There are also a few people that are “gaming the system” by artificially rating themselves 5 stars with sock accounts or autobots (boo, hiss). If you like vloggers, check the “most discussed” section of “People and Blogs.” You can also surf the “most subscribed” creators (by category) and when you find someone good (say, for example, Nalts) be sure to subscribe. Then visit your subscription page first, which is like an RSS for new videos by your favorite creators.
  2. Watch Blocked Videos.
    See previous post on this blog to see how to hack YouTube if a video’s URL is blocked by your ISP.
  3. See “Recently Deleted” Videos.
    Delutube and ReviveTube allow you to find deleted videos if you know the 11-digit URL. Source: ReelPopBlog.
  4. Make Your Videos Upoad Faster.
    Apparently SpeedBit Video VideoAccelorator makes YouTube videos load more quickly. It works for other sites as well (see site details at Accelorator.com).
  5. Upload to YouTube and a Bunch of Other Sites at Once.
    I use TubeMogul whenever I want to upload beyond YouTube on a mess ofwebsites including, currently, Yahoo!, MySpace, Metacafe, Google, Revver, DailyMotion, Blip.tv, Veoh, Crackle & StupidVideos.
  6. Reference a Video in Comments Section.
    You can post a URL in the comment section of videos, but you can provide the 11-digit alphanumeric code, and then people can post this before it:
    http://www.youtube.com/watch?v=
  7. Get More Views on YouTube
    I’ve written a free eBook about how to promote yourself on YouTube (“How to Become Popular on YouTube Without Any Talent“), and there are other books including this 25-pager I haven’t read.
  8. Download YouTube Videos
    This is a post with some tips, but I like VideoBox from tastyapps.com (but it’s Mac only). KeepVid can download videos as FLV files pretty quickly. I’m also using Snapz Pro or Snagit to grab short sections of videos very quickly.
  9. Upload Videos for Best YouTube Quality
    For starters, you gotta export your videos in the best resolution possible — that means making them larger files (mine are 100 megs or more) and ensuring all the specifications are YouTube friendly. Trippy’s blog covers these specs well. Some argue that it’s best to convert it to an FLV per YouTube specifications before uploading, but I don’t like the idea of sending YouTube anything compressed so tightly.
  10. Subscribe to Someone When You Can’t.
    YouTube accounts without videos don’t have a “subscribe” option. To get around this (or to make it easy for people to subscribe to you), use this code, substituting the profile name where I have “Nalts.”
    http://youtube.com/subscription_center?add_user=nalts

What did I miss? I’m updating this!