Today Show’s Viral Video Doesn’t Go Viral

Sure we like Mike Tompkins (YouTube’s pbpproductions). Sure his Dynamite a cappella remix was cool.

His appearance on yesterday’s NBC Today Show produced this, “Today Goes Viral.” While it’s one of the most-discussed videos in Canada (and we love our Canadian Tubers), it’s not exactly living up the the viral title at 15K views so far. But it is the #163rd most-viewed “News & Politics” video in Mexico today, so…

I recall when a media/journalism professor showed a newscaster’s coverage of a tricycle race, and pointed out how the reporter was making herself part of the story… by eventually riding one of the tricycles on camera. His lesson was to cover the news, not try to be part of it. Fortunately the Today show stays well safe of that criticism here.

Of course it’s nice to see Ann Curry get autotuned after hearing her in ImprovEverywhere singing without a safety net.

May I make a suggestion for a holiday YouTube/NBC collaboration?

NBC’s Ann Curry Joins ImprovEverywhere Prankers in “I Love Lunch” Musical

Ann Curry joined in a “spontaneous” musical about lunch at Trump Tower, and the ImprovEverywhere team worked with NBC to capture the fantastic moment in “I Love Lunch! The Musical.”  Watch the Today Show coverage of the event and see some fantastic photos by visiting ImprovEverywhere.com.

The bit borrows heavily from my favorite ImprovEverywhere clip “Food Court Musical,” but gives me goosebumps anyway. Charlie Todd’s mission is to to bring people a fun, harmless, interesting moment. And their reactions bring a wonderful richness to the experience. 5 of the largest stars possible.

I met Todd last year, and have remained puzzled why this format couldn’t substantiate an incredible 30-minute television show. It’s simply brilliant.

You may also like the Grocery Store Musical. “They turned life into a musical,” says a bystander. Could we ask for more?