Bag Designer Uses Video To Teach Counterfeiters

Saddleback leather founder Dave Munson is using YouTube to teach counterfeiters how to knock off his bags. The video is instructional, persuasive, ┬ásarcastic and funny. By showing how counterfeiters do and can save money (using lower quality leather, cheap stitching, inferior metal buckles), Saddleback manages to fortify its own high price point. The clip also communicates the company’s ethics and create a storybook villain out of faceless leather-bag counterfeiters.

saddleback youtube


Saddleback has only posted a few dozen videos to its YouTube channel in the past three years, but this “How To Knock Off a Bag” video has been traveling through social media sites (like Reddit) and will soon be its most-viewed.

The takeaway of the clip? If you’re considering making or buying a counterfeit bag, you’d better think not just about what you’ll get… but what it says about you.

My favorite quote (8 minutes in): “the hardware is where you can really make some money. What Saddleback uses is stainless steel 316. What you’re going to want to do is get some nickel plated stuff. So you can nickel plate plastic. You can nickel plate junk, pot medal. You can even nickel plate your crack pipe.”

Munson’s sometimes biting sarcasm is offset by his smile, enthusiasm for the quality of his leather, and a charming moment where he uses candy to lure kids into his plant… not for low-cost labor but for “take your children to work day.”

saddleback child labor

His advice to counterfeiters shows where they can cut corners that will make knockoffs look and feel great, even if they won’t last: “And you will end up saving more money than you will ever make with those gold fillings and jewelry that you get when you dig up those graves,” he says with a warm grin.

I’ve been a long-time fan of the company’s tagline: “They’ll fight over it when you’re dead.” And Dave uses more language and a non-salesy tone to build additional emotion around his craftwork — like the line “take this bag with you through life to hold all your memories.” May I add that this video has increased my longing for one of these Saddleback front pocket briefcase? It’s almost $600… so free to buy me one, mom or rich viewer.

And an added plus? In the coming months, what do you think people will find when they search counterfeit Saddleback? Maybe a video that makes them second guess their pursuit?

Top 7 Ways to Tell If Your Apple Store is Fake

It’s all over the news. Fake Apple stores getting shut downeven in NYC. So let’s help each other, right?

Looks can be deceiving. For instance, this woman's breasts are not real.

It can be difficult to tell a real from a fake. So let’s empower you with some Consumerist-like tips to help on your next trip to the Apple store:

fake apple store
This fake Apple store has a difficult-to-notice "tell." Note the third P in Apple.
  1. Look to see how Apple is spelled. If it’s “Apple Storey” or “Apul” it may not be a real store. If it’s spelled “Appple” and the slogan is “leave off the last P for price,” it may be inauthentic.
  2. If the clerk introduces himself as Steve Jobs and he’s Indian, that could be a sign.
  3. Is the store located in the back of a van? Does the seller have a receipt for the merchandise, and claim that Apple headquarters accidentally shipped him an extra? That’s a common sign the store may not be authorized.
  4. Does the sales person claim to have secret insight on Apple’s pipeline? No company keeps more from its retail chain than Apple. If he says he knows about a new iCamera he may be lying.
  5. Is the store using the rainbow Apple? It’s been out of fashion for a few years so that may indicate it’s not an authorized seller… much less an Apple owned store.
  6. Is the store selling Windows software and Android phones? Believe it or not, Apple stores tend to avoid selling competitor software and hardware. That’s a clue.
  7. Finally, is your laptop black like the one featured below? That’s an indicator you may have a counterfeit computer because they’re usually white or silver.
Don't be fooled by the authentic logo. Notice how it's rainbow colored, as opposed to the solid color Mac uses today?
I took this photo of a laptop that I thought was a MacBook Pro. It turns out it's not even a Mac. The black color could have tipped me off.