I’d buy a bag full o’ shit if Rhett and Link were promoting it. They are probably the best creative duo for online-video promotions, and I’ve written about many of their promotions, from Butterfinger to Alka Seltzer.
Perhaps their weirdest campaign, “I Love Local Commercials,” has the comedic pair bringing life to an otherwise boring company called Microbilt, which serves small companies.
Rhett and Link will be traveling America again, and making local commercials for lucky folks like… the cuban gynecologist and American autosalesman. Here’s the video introducing the campaign, and below is the charming “making of.”
And to applaud Microbilt’s willingness to not overly whore itself in the videos (even its company site is 2 clicks from the campaign landing page), I will now list a series of things Microbilt can do for you.
And yes I’ve already nominated Nalts Consulting. I can’t think of something that would make me more proud than to hear the lovely voices of Rhett and Link espouse the power of online-video and social media. What rhymes with social media?
Note that this post and video were done before the game actually finished, so we may see some unexpected surprises and need to revise accordingly. What do you think? Have some favorites I didn’t mention, or some losers of your own?
Here’s a Hulu widget that lets you watch the Superbowl ads in HD…
Now here’s my top-10 list (you can also see Adweek for some coverage).
Number 10 was Coke”s avatar ad– visually appealing and sentimental.
Number 9 may be the most quoted ad: “Think With Your Dipstick Jimmy” by Castrol. Annoying at first, but it grows on you like fine wine or oil sludge.
For spot 8… I don’t often like repeat campaigns but that eTrade baby did it again with talking babies.
Position 7 belongs to Dreamworks animated film “Monsters Verus Aliens” and the clips rocked even in 2D.
Number 6 belongs to CareerBuilder for reminding us that these symptoms may indicate it’s time to brush up the resume.
Number 5 goes to Denny’s who flip off iHop’s foo-foo pancakes. We need more Giggledrops, baby.
The fourth best ad belongs to Coke with its medley of animated insects. Ladybugs, like cows, sell.
The second greatest Superbowl ad this year goes to Pedigree Dogfood video, which features no dogs but will be the most talked about. Rhinos in cars? Common, peeps. If you didn’t laugh at that ad, check you funny pulse.Now for number 1: Miller Light’s “Deliver Guy” ad by Saatchi & Saatchi is the indesputable winner of pre and post game buzz. Windell Middlebrooks spent 17 hours taping these 1-second spots, and it worked.
Now the losers?
Spot 3 is the absurdly forced Gatorade ad featuring a collection of athletes and animated lizards. Puleez- 1996.
The second loser award goes to GoDaddy.com for still pitching hosting solutions with hot babes. That campaign is beaten to death, and is almost as bad as Peta’s banned veggie campaign. The absolute worst ad belongs to the biggest sellout since me. Ed McMahon’s Cash4Gold.comlong after we care.