I didn’t care much when some of the online video sites retired “consumer generated” accounts, and killed my Nalts channels. Metacafe, Revver, Yahoo video, Google video. But I’ve been rooting for the Blip.tv underdog since its infancy. So when I learned today they deleted my account, I felt totally betrayed.
Blip.tv is now owned by Internet studio, Maker. They’ve never much liked me, unfortunately.
Unfortunately many of my Blip.tv videos are gone for good… not uploaded to other video-sharing sites and not backed up. Whey they began killing some accounts I wasn’t surprised. I expected some of my secondary “staging” accounts at Blip.tv to go away, so I backed them up. But didn’t expect they’d kill my Nalts one. 🙁
Part of my Internet youth died today. Not since Revver closed shop has the internet made me so sad.
This Dan Greenberg story in MediaPost is good news to online-video advertising enthusiasts. Seems the “gap” is closing, and online video is moving into critical mass. Did I just say “critical mass”? Oh well.
Dan provides 5 reasons:
Big brands be making video content investments
Top agencies be making online video a practice/priority
Agencies are creating titles like “director of earned media” (a residual of PR)
We’re developing better metrics than fargin’ clicks. Remember that clicks are like hits (which stood for “how idiots track success”) and impressions aren’t impressions unless they make one. Don’t be a click prick.
Forrester and Nielsen are validating this approach with reports. Whatev.
Anyway this is good news to online-videophiles. Yeyy the market is catching up.
I’m always the last guy to realize someone got laid off. Or someone took a new job. Or the company I worked for shut down 6 months ago, which explains the lack of paycheck and the movers trying to box my computer.
This reminds me a little of a video spoof I did about online video called Chapter11TV (someone has since squatted the domain name, which used to host a fake site).
The major lesson? Know what you want to be when you grow up. TDR, to me, started as an Entertainment Weekly of online video. Then it started hosting video podcasts, which I thought was complementary. What confused me is when the site invited creators to post their own videos (as opposed to using Revver or another provider). Eventually it was trying to become a community for online video enthusiasts, which gave it an identity crisis and made it, to a degree, competition with some of the sites it was covering. Its final act was facilitating a conference in October.
There were some smart folks involved, so I’m guessing the demise was a result of investor impatience and desperation. Sorry for the folks that set up Reeled In accounts at my urging. Want to do a pool for how long before the site has a 404?