YouTube Statistics Via SocialBlade

ReelSEO’s Tim Schmoyer interviewed Jason Urgo about his Social Blade, which helps YouTube creators track fellow YouTubers. The website captures public information from YouTube’s API and databases them — to help creators “stalk” top YouTubers, but also see what “competitors” are doing.

Here's a SocialBlade report on my recent history. I have access to this data as a channel owner. But SocialBlade makes it easy for people to look at a YouTuber's "health"

People are obviously interested in how much income YouTubers earn, and Social Blade provides a broad earning range based on total monthly views x estimated income per view (maybe 50 cents to $5 bucks per 1,000 views). There’s also an “SB score” that tracks YouTube influence (ala Klout). The site also makes projections around YouTubers hitting certain subscriber milestones, and provides simple graphs on any YouTube channels; these display data otherwise difficult or impossible to access (see chart).

Vidstatsx has a similar offering, but SocialBlade goes deeper by tracker YouTubers that are getting smaller viewers. Urgo also is helping smaller YouTubers become YouTube Partners, which gives them advanced functionality on their channel page. Here’s where you can become a Partner via Urgo and “RPM Networks,” which is a division of web studio Maker. Not everyone is approved, but it helps to have at least 1,000 daily views, clean content, and no copyright infringements.

See the video below for more info, and check out my Nalts page. You’ll see my ever-shrinking subscriber list (from 244K to 225K subscribers). I’m losing about 600 per day since YouTube is scrubbing out old, inactive accounts that subscribe. Obviously this won’t effect me since dead accounts don’t watch a lot of videos. By comparison, here’s the VidStatsx page on my Nalts account. It focuses more on top YouTubers and hour-by-hour changes.

The data sites continue to emphasize subscriber data, which to me is not as important as a) a channel’s total views to date, and b) the average number of views on a creator’s recent videos. The former drives a creator’s income, but the latter is important for brands looking to sponsor YouTubers. How many views can they expect on a sponsored video? To get an answer, look at the past 10-20 videos and average their views.

Weekly Prank Channel (pitch)

This is a rare post, and I’m not sure I should share this since someone may steal the idea. But I established this blog to “open source” what I’m learning as the only career marketer who is a prolific YouTube presence. Plus I think the idea is less valuable than the crafty execution.

Here’s my note to YouTube about a concept for a weekly channel that highlights the best pranks. Unlike my Nalts pranks or Edbassmaster or Jack Valet or PrankvsPrank, this would be American Idol meets MTV pranked with the mission of popularizing unknown prank creators. More importantly it would help curate the best pranks weekly in a way that doesn’t exploit the creator.

Thoughts welcome! 🙂

———- Forwarded message ———-
From: Kevin Nalty
Date: Thursday, May 5, 2011
Subject: Weekly Prank Show: win/win/win

Hey guys. For a while I’ve been planning on releasing weekly pranks on a specific day of the week (Wednesday), since
regular/consistant/predictable programming is becoming so vital on YouTube. Initially I was planning a “go solo” approach on the Nalts channel or on a new channel. But it’s a lot of work to produce a weekly prank, and there are loads of amateur pranksters like this one whose creator shared it with me via Twitter:

This “snake on fishing line” is hysterical (especially if edited down) and harmless, but won’t get likely views or repeat audience: Fishing Pole Snake Pranks

Solution? Create a win/win/win, where revenue is a 3-way split between a producer, me (host/promoter), and creators of harmless but funny pranks. I’m proposing this to YouTube to see if there’s still interest in custom content and programming. It might be a candidate for YouTube Next Whatever if that train hasn’t already left the station. Otherwise you may know of a producer that’s already working with you in a “share” model instead of “house takes all revenue, and host/creator gets a capped check per video.” Not fair.

Unlike MTV Pranked, this UBER PRANK YouTube channel would invite submissions from viewers, but be clear that they can’t be mean, dangerous, or legally risky (they must either get written/video releases by “victims” or blur them). That solves what MTV pranked wants (no liability for encouraging pranks). And we’re not talking about “kick friend in nuts,” but family-friendly “Candid Camera” style experiments that aren’t so damn overproduced (expensive) as some of the repeat failures on TV…

What’s In It For Key Players:

Audience:
• People like pranks, but the good ones are hard to find. With exceptions like Edbassmaster, few are producing regular prank content, and a lot of it’s just mean/stupid. Most pranksters also couldn’t do well as hosts.
• While MTV Pranked is clever, it’s too long-form and overproduced for YouTube. It’s also only mining for pranks instead of inviting new/fresh ones.http://www.youtube.com/user/cutewinfail is a nice model, where AFV producer Vince DeBono? joined Sxephil and Tobuscus- popular YouTube web stars who know the medium and promoted it.
• The target would be teens AND parents… Like “Farting in Public,” it would appeal to the child in all of us.

Amateur Pranksters:
• They’d get their pranks seen in ways they couldn’t do alone
• They’d get either cash or rev-sharing in ways not possible today… avoiding the AFV model where they release it exclusively and lose downstream rights or upside. That’s clearly not creator friendly (imagine if “David at Dentist” had gone that route… no upside). There would be absolutely NO “exclusive” requirements, and ideally a model that rewards the creator if the video POPS. The creator would give non-elusive rights and ensure ownership of content and releases.
• The channel wouldn’t hide the creator. … they’d get links to their own channel and maybe develop their own following. Maybe the sub box features all contributors.

Host/Director (me):
• I’d love to feature new/emerging creators to help get their stuff seen. I’d position it more “ImprovEverywhere” than “PrankvsPrank,” which is funny as heck but a bit edgy for advertisers or parents.
• I could provide fun commentary and help edit the submissions down so it moves FAST like RayWilliamJohnson, CuteWinFail, etc. I can promote the channel via links from my top pranks, and this would also help me keep “Nalts” from going from Renetto to Mr. Pregnant.

Producer (or YouTube’s Next)
• They’d get 1/3 revenue for simply keeping the channel consistant, helping ID pranks, and overseeing the channel voice (with my active participation). I’d promote the show via my popular pranks and Nalts channel, but the producer would help with logistics and ensuring that we’re planning ahead for key holidays and recent buzz topics.
• They could also license the content for use beyond YouTube. I just want to ensure that creators aren’t themselves “pranked” by signing away rights for a small check and no upside.

YouTube:
• High-demand content that can be monetized (because we’d avoid pranks that are dangerous or mean… thus not “safe” or perceived safe by advertisers). You could provide it some love via spotlight… to help jump start it

Let me know if you’re interested! I always liked The Onion’s predictable release on Wednesday (a less competitive day for video releases, but easy to remember). Of course I’m also thinking that branding it “Prank Xday could be strong (and arguably critical) at the beginning, but potentially rate limiting if it grows into a larger format.

Nalts

What’s the Best YouTube Prank Channel?

Where are the best pranks on YouTube? I’m partial to amateurs, so I’d say my favorite YouTube Partner pranksters are Edbassmaster (just look at this) and Jack Vale. I also spent much of the weekend binging on the epic battle between girlfriend and boyfriend on PrankvsPrank (the modern Spy vs. Spy). Prank vs Prank’s “Wet T-Shirt Prank Gone Wrong” is my favorite, and it makes me squeal with laughter.

If you like more commercially produced content, however, here’s one you might not have discovered. JustForLaughsTV are short and mostly physical-comedy pranks (read: international potential). The apparently French Canadian show has been posting a few new pranks each morning lately, and its YouTube channel is at under 70K subscribers… I’d predict that to be at 300K plus in months. A nice player on the hahaha.com website displays many of the micro pranks.

They’re far from subtle, mind you. They each feature dangerously campy music, a laugh track and almost insulting pantomime explanation of the prank to viewers (which to me steals some thunder). But the tight editing and great tight shots of the “victims” is rewarding. And even if you don’t like the old goatee man’s “theater like” acting, you’ll dig the brunette who pops up occasionally wearing yellow.

What the channel reminds me is the criticality of explaining a prank (like we did in “Farting in Public” but failed to do in “Itchy Butt Prank“). I like to plunge people into an awkward scene, but the viewers generally want to be “in” on the prank… and what might seem obvious to the creator is not to the viewer.

Laughing is a cue that works even if it’s a laugh track. The off-camera muffled giggles in “Farting” make an audience feel more like a participant than a distant viewer (this was quite an accidental discovery and I’m reluctant to “force” it). You’ll notice EdBassmaster has a giggler in the car for his “Just Look At It Prank,” and her laughter makes it genuinely funnier. The best part of “Prank vs Prank” is the maniacal laugh of the couple when they’ve powned the other. Watch this “Girlfriend Wears Mario Pube Prank” and listen at 1:28 to Jesse and 1:46. The breathless spasms of laughter contrasted with his girlfriend’s scream is hysterical.

Prankster be warned, however… a forced laugh is very detectible and toxic.

Pranks follow predictable format and require no language skills (or brain)

Best Video Bloggers (Vloggers) on YouTube

Who are the best daily video bloggers (vloggers) on YouTube? Where can you find the most interesting video creators? I have no idea, but check these folks out.
  • The only daily vlogger who hunts GHOSTS
  • Someone who is making multiple sclerosis “her bitch
  • A dude who apparently drinks a lot of Red Bull and says he can kick Shaycarl and CharlesTrippy’s asses
  • Cooks, book reviews, psychology, philosophy, dogs, mystics, mind-reading midgets (okay the last one was a stretch)
  • Someone who glues paper to his head
  • Even a few of these people may be weirder than me
For context, last week I posted a video on my “UncleNalts” account, inviting daily vloggers to send a clip to promote their channel. Below is the collage/collection, and you can subscribe to them through links below.

What is The YouTube Orbit?
It’s just a name we made up to refer to daily vlogs – an attempt to do videos each day for one Earth rotation around the sun. I’ve been somewhat consistent but not perfect. Urgo6667 helped popularize the name, and even set up a channel for the YouTube Orbit (click to see).
How Can I Join the YouTube Orbit?
Ping! You’re a member. It’s not exclusive. If you tag your video YTO or “YouTube Orbit” Urgo will feature it on the YT Orbit page. I’ve got a list of some of the daily vloggers on my Unclenalts subscription page, but I’m not sure it’s up to date. Hope it goes without saying you can be a daily vlogger without using the name YouTube Orbit, it’s just something some of us are using…. to refer to a group, a mission, a rotation, a thing.
I Wanted to Be In This, and Missed It! Now What?
No worries. I’ll do another montage. Just send a 15-second clip to the e-mail address on this video, and please title your video using your youtube channel name… please please please. If I don’t post a new one within a month, tell Urgo to kick my ass.
What? You’ve written a book? Where can I get it?
Well I’m glad you asked. To learn about YouTube marketing to promote yourself, company or vlog… get “Beyond Viral” at your local Barnes & Noble or Barnes. Or order on Amazon: http://www.beyondviral.com.
The channels, by order of their appearance:
http://www.youtube.com/nalts
http://www.youtube.com/unclenalts
http://www.youtube.com/theYTOrbit
http://www.youtube.com/urgo6667
http://www.youtube.com/theSweetestVegan
http://www.youtube.com/NewAgeVideos (ghost dude)
http://www.youtube.com/NicolovsVideo
http://www.youtube.com/aikitherese
http://www.youtube.com/H3ADY1313 (making MS her bitch)
http://www.youtube.com/katinatreesee (say it 3 times fast)
http://www.youtube.com/urgo6667 (don’t sub twice)
http://www.youtube.com/olinselot (olinsalot, olinsellot)
http://www.youtube.com/vLieu24
http://www.youtube.com/ the mystery dude
http://www.youtube.com/CreativeSoulTV (spinning camera)
http://www.youtube.com/theHappyNarwhals
http://www.youtube.com/journeyoflivevlogs (shaved head)
http://www.youtube.com/BlueSpectacles
http://www.youtube.com/Tyboze (pwns Trippy and Shay)
http://www.youtube.com/buddhacharlie (MIA)

How Much Money Do They Make on YouTube: Exposed

Renetto: The roundest face since Karl Pilkington

Renetto. Paul Robinette. Remember him? He makes about $55 a day from YouTube, and I once stalked him and shaved my head to assume his persona. He’s one of the guys behind one of the most interesting video website stats and mobile applications you’re bound to love and forget. It’s called MyU2B. See– I had to look at the website just to get that stupid name right.

The good news? If you’re an OCD creator or media buyer, than this is (and you can quote the guy who wrote the book on YouTube) “the crack cocaine of video statistics.” The bad news? The name is so damned forgettable I want to punch Paul Robinett in his branding boob. Half the reason I’m writing this post is so I can find his website searching the many alternative names my brain has given MyU2B: u2be, myu2be, ub40, u2b4, my2be u2be u2bme, and finally “renetto, youtube, stats, website, with, stupid, name.”

MyU2B iPhone App kicks the ass of YouTube's default mobile viewer.

MyU2B is my indispensable iPhone YouTube viewing app because it’s incredibly easy to sort by my favorite creator’s (people, channels, accounts, profiles) most recent videos. This is a common but impossible task via the caveman-like primitive search functions on YouTube’s own mobile app, and I call that a “deal breaker” or “functional obsolescence” for any regular viewer. MyU2B tells me exactly how many videos my favorite person or channel has posted since I last checked them. It solved a problem most don’t yet know we have.

The app (free and $1.99) also allows me to “super subscribe” to select people (although I haven’t figured out how to delete people like the incorrect jaaaaaa). There are about 2-3 dozen people I don’t want to ever miss, and for that I prefer this app to using YouTube on a computer. On YouTube I’ve “oversubscribed” like many people, so I miss some fresh videos by my favorite peeps. It really sucks to not be current on some of my favorite creators or friends.

The MyU2B stats site, although new and somewhat buggy, is entirely different (yet shares the horrible name). It gives you some pretty decent estimates of how much money each channel/person makes on could make (per comments below) on YouTube, and even sorts estimated revenue by individual video. That’s badass, even if it’s assuming CPMs (revenue per view) that are impossibly inconsistent and volatile. It’s a cool tool just to track who’s getting views and comments… instead of the somewhat archaic method of tracking subscribers… like on VidStatsx. Vidstatsx is an equally crappy named but remarkably useful website, though the latter is a bit too focused on subscriptions (which is not nearly driver of daily views it once was). And tip from Zipster08, who I never miss (despite the mocked screen shot): allow MyU2B to load completely before searching for someone. (Zipster checks hourly). MyU2B doesn’t yet allow you to bookmark or link to a specific search string, but it does index more than 11,000 individual channels.

See below for an example… are they the potential estimates accurate? I don’t know. YouTube doesn’t give me reporting this precise, but I know for a fact that CPMs by individual videos for the same creator can vary from pennies to dollars — by individual video.

Since we YouTube Partners are all contractually obliged to conceal our revenue, it’s hard to know if it’s over or understating revenue/earnings. But feel free to comment (anonymously) if you want to share feedback on its precision! I’m glad it’s not accurate, because I don’t want people thinking about the money I earn from YouTube (it’s equally embarrassing whether it’s high, low or accurate).

MyU2Be (or whatever it's called) can easily track estimated earnings by creator and by video

Finally, let’s help these useful resources with their branding. Anything, including the word “pizzle,” would be better.

Secret URL to Subscribe to YouTube Channel

How do you provide a link that automatically takes a viewer to the YouTube page that allows them to confirm a subscription?

It took me quite a while to find this secret URL:

http://www.youtube.com/subscription_center?add_user=nalts

So you’d replace “Nalts” above with your channel/profile/username. And while you’re at it, subscribe to Nalts. 🙂

Of course the person clicking that URL would have to have a YouTube account, be logged in, and confirm the subscription.

America’s Funniest Videos Take YouTube By Storm

In a very interesting model, the producer of America’s Funniest Videos is bringing an archive of 1970s-present user-generated content to YouTube. And, no, Bob Saget and Tom Bergeron are not hosting, VHS players are optional, and the AFV brand isn’t involved. Thank God.


Instead Vin Di Bona (who, trivia here, used some of my 1980s clips in the trailers promoting AFV) is teaming with Phil DeFranco (Sxephil) and Toby Turner (Tobuscus) in what’s called CuteWinFail. Read about it on NewTeeVee if you actually want facts. The premise is that the audience decides if it’s cute, a “win” (victory) or “fail” (embarrassment).

Toby is one of few people who can pull off hosting this format with his manic delivery, clever writing and genuine nature. He celebrates the archaic clips without pandering to them… and avoids falling into the dangerous trap of Webjunk and Tosh 2.0, where the host snubs the content. Toby walks the fine line in a way that Phil probably couldn’t have done — simply because he couldn’t likely hide his contempt for the clips (but who among us can throw a stone?). Toby, on the contrary, mocks and celebrates the cheesy moments in what can only be called Tobuscumockercelebration.

I believe it’s one of the smartest collaborations between traditional media and YouTube, and far more likely to emulate the popularity of FailBlog than most production/network “fails” on YouTube. It’s also likely to get Phil and Toby on the big-boy radar since it has the credibility of AFV’s producer.

The biggest difference between “Cute Win Fail” and Failblog, of course, is that the clips are owned by the channel, so advertising is fair game. Poor FailBlog could be making several hundred thousand dollars (actually well more) if it was monetized, but it’s mostly “ripped” content. Di Bona’s production company (see NewTeeVee) owns loads of cheesy b-roll, and it would have been a horrible embarrassment to start uploading and monetizing it without Sxephil and Tobuscus vouching for it and putting it into YouTube context… and allowing it to be self aware of the “cheese” factor in a way that even the smooth Bergeron couldn’t have done.

One Thing You MUST Know About YouTube

The next time I speak at a conference and I ask “who’s heard of Fred?” and “who’s heard of Annoying Orange?” you’d better raise your hand. Happy Birthday to Annoying Orange, who was created by Daneboe a year ago.

In its first year of life the orange with a human mouth and face is the 10th most-subscribed YouTuber with nearly 300 million views. Can you name anyone else who was more famous at the age of one? The Lindbergh baby doesn’t count… he was 20 months when he was kidnapped.

I wonder what I'll be for Halloween?

Oh, and yeah that’s me playing the knife in my second cameo; see first knife cameo, or see my behind-the-scenes PSA about knife safety… Of course I’m not as cute as the wee wii pony or a flaming baby marshmallow with helium voice.

Advertisers Like “YouTube Safe” Content: So…

Advertisers like safe content, and it won’t be long before media buyers restrict certain YouTube ads to “safe” videos to protect their marketing clients and brands. So now that mama Google allows YouTube partners to note that the video is “safe” (no drugs, no violence, no sex, and no drugs), I’d urge you to code yours accordingly.

I just found my three most-viewed videos representing 50 million of my 160 million views (one is a scary prank, one is “funny“, and the third is “cute“). Then (see below) I rated them “safe” via the content-rating tool YouTube rolled out recently.

YouTube allows advertisers to target videos to ensure ads aren't displayed near strong language, nudity, sex, violence or drugs.

Are advertisers yet targeting content, and serving higher “CPMs” (the cost per impression metric that is the lifeblood of YouTube) around these videos? Don’t know yet, but it seems inevitable. And it took just a few minutes.

I can’t hurt since I am not so ambitious as to stray from generally family-safe content… I think I’ll survive if I just lost some high-CPM preroll ads featuring porn and crack ads. Yes I just said crack.

Hey this post will be good for search-engine discovery. Watch it become one of my most-f’ing viewed posts.

Where Did Kate Gosselin Buy Her Chicken Coop? (Video)

Kate Gosselin got a chicken coop from Horizon Structures on a recent “Kate & 8.” Kate Gosselin (Kate & Eight, Dancing With Stars) lives fairly close by — she in Berks County, PA. and us in Bucks County, PA. While we have little in common beyond kids, we’re now bound by our shed provider. Horizon Structures delivered her chicken coop on this episode (see hysterical interaction between kids, Owner Dave and other Horizon Structures employees.

We’re sad the TLC producers blurred poor Horizon Structures logo from Dave’s truck, but glad they recognized that this stuff makes good TV and video. Mind you, you don’t buy a pool house or chicken coop from Horizon Structures, you join its family (see our video below). I’m quite convinced the company could make a side income of $1000 for simply delivering the structures, and then picking them up the next day. It’s an event.

As it turns out, WifeofNalts hijacked what was supposed to me the Nalts Consulting corporate office… but that’s because I’m doing most of my consulting on site. Still- we bought two. One for bikes and the other for office and pool stuff, and it’s one of those purchases you’re glad you made — even if they spontaniously combusted a few weeks later. It’s not the shed ownership, you see, it’s the experience of receiving one. Like Fruit Cake. Only Fruit Cake is never eaten… just passed along each other, and I think there are only about 50 in circulation.

Hey, Horizon… if you’re ever in the neighborhood dropping off a chicken coop, gazebo or shed, drop us a line. With your permission and the recipient’s, we reckin’ we’ll bring some lawn chairs and lemonade and do some gandering.

First Shed Delivered:

Old Pool House Getting Destroyed

And Kate/TLC- how about you bring those little fellers to meet the Nalts kids? I’m a little afraid of you, but my big sister Jennifer used to punch me on the arm a lot… so I’ve lost feeling in that arm.

Wow- what a spectacle: traditional media family meets new media family– now that’s entertainment. We behaved during TLC’s shooting of Buddy’s Cake Boss, and even sat on the footage of his wife’s cake until it aired. So we can hang.

Yeah now there’s some fun video. My 6 year old Charlie goes from the Cake Boss to the Kate Boss.