Your Viral Video Shouldn’t Be a Commercial (Celebrity Apprentice Lesson)

Perhaps you watched Celebrity Apprentice last night, where the b-listers teamed up to create a “viral” video for O-Cedar’s ProMist Spray Mop.

Note that I put “viral” in quotes since it’s not a viral video unless it goes viral. For that matter, let’s call it what it is: try-ral. It’s trying. It may go viral, but it’s not.

This isn’t the first time Celebrity Apprentice has tasked the (has-been but charming) celebrities to create a “viral” video. But here’s my favorite quote from on the coverage and the decision made in the boardroom after the competition:

The execs didn’t get the women’s “number” concept initially but liked the entertainment aspect of the video. They liked the men’s slogan… and thought the concept was clear and highlighted the mop’s selling points, although the video was a bit too much like a traditional commercial. The men win.

Did you notice anything there? The video was a bit too much like a traditional commercial, but… by the way… it won.

At the risk of stating the obvious, please don’t learn from this. They didn’t win despite the video being too commercial. They won because the women’s video was entertaining but not purposeful. That’s not good either. But if your “viral” video is a commercial, prepare to spend your media dollars to get it seen as prerolls. We almost never share commercials… we sometimes send entertaining videos that happen to pitch a brand.

Do not expect people to share your commercial. Please.

Online-Video Has Celebrity Appearance

Nalts gets complement from Mark Douglas and Obama Girl

It’s not often you see a real celebrity in an online-video series. But today’s BarelyPolitical features one. You’ll have to look carefully, though. Hint: he’s in a red hat, and the only one to spot him so far is stalkerofnalts.

I got some great footage of Mark (TheKeyOfAwesome) Douglas losing his shit and dropping the F bomb because I overpowered the scene.

I embedded the “Man Bat & Cat Woman” video really big so it will be easier. Below that are the exclusive outtakes where Douglas pulls a Christian Bale.

I’m, Like, The 36th Most Famous Internet Guy

Yeah but don’t take my word for it. Check iStardom. I guess the rankings are based on YouTube and MySpace (which unfortunately is a site I ignore). I’m just so glad to se that fatty photo from the YouTube gathering in 7/7/7. Getting it off my Wikipedia page is like trying to get rid of those people that come to my office to chitchat and gossip for 3 hours during the work day.

Now be sure to go tell iStardom that I’m not fat or gay, please. Otherwise I’ll pay Google off to bury this page. Mooo haaa haaaa.

Isn’t it amazing how we can find meaning in life on these rankings? Or being a voice in Mr. Safety’s “Mountain Cow” video?

istardom ranking youtube myspace