Tag Archives: case studies

Viral Video Case Studies… and cute dog costumes

I’ve developed a fairly comprehensive list of my sponsored videos, and the case studies surrounding them. See this page on kevinnalts.com to review the brand goals and see the videos. I’m glad to have a TubeMogul profile so potential clients can see accurate, real-time details about my views and demographics (see chart below).

My most recent client, ReadersDigest.com, has posted the “Out of Video Ideas” on its homepage… so please visit and comment!

This weekend we’re going to try dressing up babysitterofnalts‘ Rusty (see his famous video) in various Halloween costumes based on a ReadersDigest article about dog costumes. So if you see Charlie walking around with Rusty this weekend, watch for the hidden camera.

nalts demographicsAs I said in yesterday’s post about CPM, the future profit model for online-video creators has sponsored content at its heart. Nothing makes more sense for creators and brands, and it’s much less irritating for viewers than those interuption ads on Hulu.