YouTube Goes Music, Music, Music

It's just like this, only the radio is a laptop, and everyone's in a different room wearing gym clothes.

YouTube has agreed to pay licensing fees with the National Music Publishers Association (NMPA), which represents about 3,000 independent music publishers (LA Times). This deal is consistant with Vevo’s success, the significant percentage of music videos topping “most viewed charts” and the all-new YouTube.com/music (see promo video).

YouTube music vevo channel
YouTube "Music" Debuts: click to see promo video

YouTube, friends, is your new radio station, MTV, iTunes, Pandora, Jango, Live365. I’m Sirius.

This advances YouTube’s partnerships with music publishers to “monetize” user-generated videos that contain music written by artists represented by the NMPA. The four major labels (EMI Music Group, Universal Music Group, Warner Music Group and Sony Music Entertainment) already have separate licensing contracts with YouTube.

What’s relatively new is that these deals cover synchronization rights on behalf of songwriters. Yes, folks, this means independent musicians singing “covers” of a licensed song will be providing a percent of their ad-generated income to the owner (sorry jaaaaaaa). The terms of the royalty payments, however, are confidential. This, of course, is more than fair. Shouldn’t the guy who wrote the timeless classic, “Never Gonna Give You Up” get a chunk money from the ads that surround Rickrolls?

NMPA agreed to drop its class-action lawsuit against YouTube filed in 2007, but members of NMPA have until mid-September to decide whether they wish to opt out of the licensing agreement with YouTube or continue to pursue legal action against the video platform on their own.

 

 

YouTube Heroically Guards Against Photosensitive Epilepsy

I was uploading some videos today, and I found a new “YouTube Ratings” check-box. You gotta let them know if you’re uploading a video with strobing or flashing lights.

Got photosensitive epilepsy? Fear not. YouTube's got your back.

It seems YouTube is guarding those people with photosensitive epilepsy. People living with this condition experience epileptiform seizures upon exposure to certain visual stimuli.

I wonder if there’ll soon be a “check here if your video contains any portion of We Can Make It Because of The Burgers and the Fries.”

How To Get YouTube Views and Subscribers Without Getting Scammed

How can I get YouTube views and subscribers without getting scammed? Here’s a video that discourages the use of bots, cheats and ridiculous purchase of views and subscribers (on eBay and other services found on Google searches).

There’s no “magic bullet” or proven way to get views and subscribers overnight (although that can happen with particularly viral videos). Instead, try a) optimism and persistence, b) collaborating and being social (interacting) with viewers and people who already have an audience (give them a reason to “shout you out” or embed your video, don’t beg or pay), and c) learn… links in the video description to my free eBook (How To Get Popular on YouTube Without Any Talent) and book (Beyond Viral).

Your Cell Can Make Popcorn POP?

Can a mobile phone cook popcorn? Yeah I’m calling BS on this video because the manic “talking over each other” seems contrived. Nonetheless, it was enough to spook my wife, sister, and their friends.

So I feel obliged to spread the rumor (see video), even if Spopes has put that one in the “false” category.

It’s 2009 people. Check Snopes or Urband Legend sites before spreading this stuff.

Politics and Viral: McCain and Obama Music Video Parodies

yes we can no we can’t mccain obama music video parodyThis is the year where viral video will, no doubt, shape the election. And while this blog cannot possibly keep up on the political satire that’s overtaking YouTube, this one felt worth a mention.

Barack Obama’s speech inspired this music video featuring Black Eyed Peas. It’s called “Yes We Can.”

That spawned Election08 (comedians in LA) to produce a music video called “John He Is.” And here’s another parody by BarelyPolitical called “John McCain: No You Can’t.”

Candidly, I’m laughing more at the amazingly simple video by BarelyPolitical that features John McCain prank calling Hillary Clinton with a burp and a fart. Now that’s political humor for the common denominator.