YouTube 5.0 Begins

Netflix is watching “GOOG” and its potential use YouTube to stream longer form content. See WSJ blog. And read about YouTube’s move to live streaming ala Ustream and Blogtv.

I’d say the concern is significant, and this marks the fifth phase of YouTube…

Phase 1: Pirate Sharing (2004-2006)
Phase 2: Amateurs & Community (2005-2009)
Phase 3: Video Search Platform (2009-2011)
Phase 4: Mainstream and Semipro Content Aggregator and producer (2010-2012)
Phase 5: Live Programming and Video Anywhere (2010-2013)

These phases aren’t precise in their beginning and end, and each builds on another. So technically there’s still plenty of pirated content, but far less and harder to find. And amateur hour isn’t quite over, but YouTube’s emphasis is on music, web series and professional content.

YouTube has not touched long-form content significantly (check the latest comScore data to see that Hulu and Netflix dominates when you rank websites and platforms based on view duration). Also find some important comparison graphics to see what’s at stake for the ustreams and others.

But since YouTube, like Google, is the “first stop” for most people searching for video content, it has a natural advantage to be the default 3-4 screen streaming media player.

This 5th stage, of course, takes GOOG and YouTube into unchartered territory that requires:
-Device dominance: plus for Android, but Apple still leads and Google TV is far from the new OS for televisions or web devices.
-Equity on search: can you be both a neutral video search engine and a content owner? Given difficulties licensing pro content, YouTube appears to be stepping up original content: example Next New Network purchase, and more recent news about investments in custom content).
-Better deals with production studios and networks (to overcome the barriers that cable and telcom are forging). But in the meanwhile it appears that YouTube’s focus is on broadening distribution as a platform and as a network for smaller producers.

What do you think? Is YouTube the MySpace of our time, or will it be the dominant platform and search engine for any/all video? Off the latter, what’s it need to do to maintain relevance?

Face Fail on Live German TV: “Jumping Stilts” Accident

As seen on TV: the jumping stilts (warning: do not attempt to jump over car heading toward you)

Remember the jumping stilts (kangaroo stilts) you may have discovered on YouTube around 2007 (see SMPFilms video)? It’s probably not a good idea to use them to jump over the moving car your dad is driving.

Sir? You have a collect call from the Darwin Awards.

Here’s one for the Darwin Awards, Failblog, and “what did you think would happen?” file. Below is a video from the live broadcast of the German “Wetten Dass?” television show December 4, 2010… it’s not a pretty site, and the accident occurs at seven minutes. The “kangaroo stilt jumper” (Samuel Koch) takes a serious face plant while attempting to jump over a moving vehicle driven by his father. It’s really quite grueling to watch. I suppose when you perform with tigers, they will occasionally eat you.

Naturally, as long as we are entertained by wild stunts, we’ll encourage people to take risks. Those risks will come with consequences that are quite horrific. If the kid lives, it would appear paralysis would be possible– if not likely. And that kinda puts my balcony fail in perspective. The next time I trip and fall, I think I’ll utter the extremely unsympathetic statement “now I know how Samuel Koch felt.”

According to the BBC: Koch, a 23-year-old German contestant on a German game show, was hospitalized over the weekend, had numerous surgeries to fix his back and neck fractures, and remains in a “critical stage.” He made several successful jumps, but the live broadcast ended abruptly after the fail.  The show, which has been airing for about 30 years, is called”Wetten Dass?” It translates to “Want to Bet?” To read fairly comprehensive coverage with photos, see this DailyMall (UK) article. And if you get really obsessed, here’s more.

Again- not something to watch if you have a weak stomach. I caught the story on NBC, so of course I instantly searched recent videos with the words related to the story. I can only imagine what Sxephil and Failblog will do with this. It’s kinda sick to derive humor for it, but then again… I’d love to hear the “what were you thinking” answer from the network or television show’s safety crew.

In related news, Justin Bieber cancelled his appearance on the show. So if you want to see a young singer swallow razor blades while swimming through a piranha tank… you’re going to have to surf YouTube.

AppleTV & iTunes Dissintermediates Cable? Bigger Than Balloonboy Story.

Wowzer. Your’e going to want to read this post, because it’s hot news. And because I put some effort into some seriously solid metaphors that damned well better be scraped by some bigger bloggers.

For years I’ve been bitching and moaning about Apple not putting its little heart into AppleTV (instead of screwing with these ridiculous iPhone toys and their petulant little “apps”).

stevejobsfeces

And all the while, the little Steve Jobs may have his eye on dissintermediating cable television. Fast Company provides some saucy news, and sources “All Things Digital.”

But this isn’t about the AppleTV, idiot. No it’s not about software or hardware. Apple is basically envisioning a $30-per-month iTunes television offering, which would give networks new reach via 100 million iTunes users. And that means you, like the 100 million iTunes users, would start watching shows via Apple both on your computer and (via some box) that big-ass monitor you call a Plasma or HDTV.

Do I need to repeat that? Television shows when you want, and on whatever damned screen you want. Oh, and a gentle reminder that technology companies will control your fate more than telephone, cable, publishers and networks (never mind that whole AOL/Times Warner hickup).

Alas, it’s hard for me to envision a scenario where cable companies don’t start tossing fecal matter like angry apes. But it’s a game of chess, not the beloved “toss-the-feces” we’d play at birthday parties. If Disney, as an example, slept with Apple… what could the angry ex (cable companies) do? They can’t very well drop Disney. And since Disney’s move would be the “tipping point” this all needs, Disney gets to set the terms. Girl, you know those Mickey Mice could nibble up an Apple like Piranha to a cow.

Fundamentally the broadcast networks have to decide whose bitch they want to be. Cable television or Apple’s.

If the music industry feels that iTunes was a good thing (additive revenue that didn’t exactly kill radio or CD sales entirely), then maybe the television networks go the same route. And to keep Apple “in check” they can replicate the terms via Hulu, YouTube or even some genius that manages to build a television-manufacturer standard.

The bottom line, however, is the train already left the station. I’m an example of a fast-follower (not early adopter), and I’m spending more each month on $1.99 television episodes than I am on a cable bill! I loath Verizon’s interface and on-demand library, and persist only because my wife likes depressing news and Nancy Grace, and my kids need their Nick Jr.

To be fair, I’m discovering I liked the control of “lean forward,” but I want to lay down on the couch and bed too. Love my TiVo, but it didn’t catch any fresh fish (like during this damned Fox Fringe hiatus), I dive into AppleTV and try out a new show… maybe buy a few episodes or a season pilot because $1.99 ain’t a bad price for 45 minutes of some boob-tube love making. I’m less often surfing YouTube’s most-popular list because it’s just a sad reminder remind of how much better Sxephil, Shaycarl, CharlesTrippy and ShaneDawson are than me. Last night me, Charlie and Grant and me did start a YouTube binge that began with Edbassmaster, then progress on a downward spiral that culminated in farts and babies. But then we jumped back to paid episodes of Angry Beavers. Damn that intro is hip.

Speaking of YouTube, those trained monkeys better get their own poop in palm. They’ve cornered the market on searchable video, but this is a bidneth model that can move faster than ad-supported web video. I think this crap (you know the kids are saying that now like it means nothing anymore) is bigger than the Balloonboy story. Except the Falcon hiding in the attic and puking on CNN might just be… Comcast, Verizon and other cable providers. I predict Hulu maintains its relevance if this shakes out, unless Apple iTunes makes itself incredibly easy to purchase and view via both web and those BIG ASS televisiony-like monitors. Hell in a few years, maybe we don’t even know or care where our video content comes from.

Yeah- I even think this story might be bigger news even than last night’s AppleTV upgrade:

“WTF? A vertical menu?” he says, tossing his mini white remote that has been chewed to near obsolescence. Fade to black.