Tag Archives: britney

Even New Online-Video Stars Do Product Placement

Even online-video noobs (like Britney Spears, who only started posting to her YouTube channel in early 2007) are selling out in product placements!

But at least she can have some fun with it. The Nokia 5800 spotted in Britney’s “Womanizer” music video has an appointment scheduled for “product placement meeting.”

Courtesy of Yahoo Video blog, where you can see the video in schweet resolution.

Media Stereotypes Online-Video Clichés

There’s no question that traditional media tends to characterize online video — and YouTube in particular — as a cute fad. Certainly the bulk of the stories are about the “one hit wonders,” Internet clichés, and sensational hits like Chris Crocker, Sneezing Pandas, laughing babies and Star Wars Kid.

When I saw some recent Comedy Central parodies, I actually got a little frustrated that comedy writers are captivated with the drama prairie dog, and misses the more interesting trends:

The boys on Southpark were right that the distribution channel is still far from a mature monetization model. But it’s getting more interesting and obviously an important trend and not a fad.

spoof of traditional media’s coverage of youtubeAs I was thinking about all this, I felt compelled to spoof my somewhat defensive reaction. So here’s me taking this argument to an absurd extreme. Attacking media for stereotypes, only to resort to groveling for an SNL deal with Lauren Michaels.