Like me, perhaps, you are more interested in what’s in the video than what site is streaming it.

But no sooner than I identified the “poor man’s Brightcove alternatives,” did I find a comment from Brightcove’s Jeff Whatcot alerting me to the new $99 monthly “express” version of Brightcove that was announced today. Again- this is an offering for publishers to stream video, and not another videos-sharing site for consumers.

VideoNuze’s Will Richmond blogged weeks ago about the proliferation of players in this space. It will be interesting at the StreamingMedia Digital Video event this week to sort it out. Richmond lists the following players. How’s a girl to keep up?

thePlatform, Brightcove, Ooyala, Twistage, Digitalsmiths, Delve, KickApps, VMIX, Grab Networks, ExtendMedia, Cisco EOS, Irdeto, KIT Digital, Kaltura, blip.tv, Magnify.net, Fliqz, Gotuit, Move Networks, Multicast Media, WorldNow, Kyte, Endavo, Joost, Unicorn Media and Episodic

I wonder how many of these companies will find this post as quickly as Brightcove’s Whatcot. Free pixels for any people from these companies that find this post and comment below.

Hats off to Larry Kless (I always want to call him Klessblog) for not only adding a footnote about me to his recent event summary, but to featuring me for my pratfall in 2008.