Are You Young or Old? Rich or Poor? Your Tech Reveals All…

Want to know if you’re rich or poor? Young or old? Here’s a way to tell that’s easier than profiling yourself on RealAge or auditing W2’s.

1. Do You Search Facebook or Google Plus?

Use Facebook to search? You’re more likely to earn less than $100K and be old. Use Google+ for search and you’re more likely to make more than $100K and be younger. Don’t shoot the messenger here (for he is older and poorer than you think). Shoot comScore instead, and recognize that this is perhaps more indicative of the “early adopters” of Google Plus, who are perhaps largely both young and rich (a lucrative target market). Haven’t heard of Google Plus? You may be dead.

2. iPhone or Android?

comScore’s San Francisco office exclusively uses iPhones, and its New York office is littered with Androids, but those searching on these devices are fairly similar in demographics. So this doesn’t really say as much about you as you’d like to believe. Still using a Blackberry? Save your upgrade cash for a funeral plot.

3. Use Bing? Yeah you’re old with kids

Sorry. You’re more likely to be old with kids. Sure this is 2-year-old data, but the only thing newer about Bing is that it’s better at travel searches. Now get back to work. 

4. Do you accept mobile coupons?

If so, you’re probably 18-34 years old. If not, you’re probably older. If the mobile coupon is for Depends, just keep moving like a horse, and piss wherever and whenever you like.

5. Read TechCrunch or CrabbyOldFart?

Yeah, I’ll let you guess on that one. If you’re still using your hotmail or aol account, I’d like to welcome you to your first “blog” and encourage you to upgrade your 56K modem.

Shit no I'm not surfing on this bitch.

YouTube is Hot, But Watch Out for Over the Top

Welcome WVFF Guest Blogger
Jim Louderback

dead-tvSure, you think the TV is dead. But it’s not. The act of lazing about in front of a big screen TV watching, laughing and enjoying video content is going to be even bigger than ever. But here’s the rub. It’ll be less about cable and broadcast, and much more about internet video.

It boils down to this: If you’re not creating video with the big screen in mind, you’re going to miss one of the biggest developments in 2010.

We’ve already seen great success with Revision3‘s content on Roku; the tiny box that streams Netflix, baseball, Amazon, and now us. Along with Twitter, Pandora, Flickr and more all on the big screen.

We at Revision3 were up nearly 15% in the first two weeks that our channel launched – and that was during the traditional down weeks of Thanksgiving.

Next year TV will get smart.

Vizio, the biggest TV vendor in the US, will bring real connectivity to every TV it sells that’s larger than 45 inches. Many other TVs will do the same.

Boxee’s box will ship.

Cable set top boxes will connect to web video.

It’s a brand new outlet and it can’t be ignored.

youtube-tvUnfortunately, YouTube seems to be asleep at the wheel. I asked them recently if they were going to play in over the top, they said they prefer to be browser-based rather than having separate interfaces. Sure, having multiple and separate interfaces can be tough, but their approach is wrong. Consider mobile – websites are terrible on that screen. The same goes for the big screen at 10 feet away.

But, let’s imagine I was led to speculation with my YouTube contacts, perhaps they were being… coy. We could very well find Android or Chrome jumping in and powering TVs by 2011.

We’ll see…

In the mean time, you can do a few things to ensure you don’t miss the boat in 2010.

First, produce and distribute in HD. If and when YouTube is available on the big screen, the better looking videos will win. Quality will always be more important in this world.

Second, think about an alternate channel for over the top. Try hooking up with Xbox, glom onto Roku with Mediafly or Blip.TV.

Most importantly, find ways to get your stuff into that world.

Oh, and keep an eye on Revision3 in early January. We’ll be covering the heck out of the annual Consumer Electronic Show, posting on our site, and on our popular YouTube Channel. We’ll be bringing you the latest over the top devices and provide commentary on how this brave new world of internet video is evolving.

Jim Louderback
Jim’s Web Blog
Revisisons3
Revisisones3’s YouTube Channel
Follow Jim On Twitter

Cell Phone Parody Videos: iPhone, oPhone, Blackberry and Android

It’s July 3, which is annual “bitch about your stupid cell phone day.” Don’t verify that on Wikipedia yet.

So let’s step back, but not rate or compare the Microsoft oPhone, iPhone, Android and Blackberry for a moment. But let’s not debate Mac versus Microsoft versus Google versus Blackberry. It just divides humanity, and that’s what politics are for.

So instead let’s debate not the cell phones but the quality of the video parodies they spawn. Given that I did three of these four, I’ll offer up some unbiased thoughts: And before you bitch about me using this post as “self promotion” read my damned tagline above. It’s my mission in life.

The Microsoft Mobile oPhone video (not mine) was Filet Mignon in a blender. Although it was a bit drawn out, there were a few great gags (the circular message text and the notion of programming for a circle). Nathan Weinberg, who runs the InsideMicrosoft and InsideGoogle blogs, is behind it (see him on YouTube).

 

The iPhone was, as all Nalts videos, was too long. But for a guy with no budget and in a hurry to get to work, that Nalts gets a B plus.

 

The Android video was a collaboration with Slater. I thought it would viralinate more, but in hindsight I think it was a bit too “inside Madison Avenue.” It didn’t help that my good camera was in repair so my part looked and sounded like ass. Slater and his wife cracked me up, though.

 

Finally there’s Blackberry/Crackberry. In retrospect I think most of these gags were too obvious. But it did garner a lot of media attention (a bunch of national networks ripped it… maybe I’ll have a judge audit that) because I released it just before a study confirmed that Blackberry’s are evil.

You know as I look back at Crackberry Blackberry, it got a lot more media attention that views. Counter that with this crappy video I posted last week (“Scary Maze“) which has been viewed 180K times — while Crackberry (now 2 years old) has only about 100K views.

Hey! Nalts is just like a cell-phone provider. Providing crappier quality but getting more business!