Tag Archives: 4

Online Video

Grassroots Charity Effort Goes LIVE on YouTube

5 Comments

YouTube broadcast live yesterday with the “Project for Awesome,” a grassroots charity event spawned by John and Hank Green (see website).

Several hundred videos and millions of comments supported a collection of charities, and reminded viewers that the YouTube community remains alive. Check out the YouTube channel and Nice Peter’s Spanglish love song (the top-rated of dozens of videos). As of yesterday the raffles alone raised more than $90,000! Kittens are awesome.

Here’s my video, which explains the initiative a bit… and auctions off my “Beyond Viral In My Pants” book.

John and Hank Green with YouTube stars and "Nerdfighters"
Video Advertising

Future of Video-Marketing (Ad:Tech): On Fly, Bright Light, Everywhere

Video ad serving is changing dramatically, as video ad units become better targeted, more “real time,” and less “black box” to those executing and measuring a campaign (read: more accountable). Today’s AdTech:NYC “Marketing Masters: Video Everywhere” session at 3:15 at the Javits Center (hosted by Nalts) is exploring these themes. It’s a continuation of the Marketing Masters series: “Video Everywhere—Brand Lift and Awareness with Online Video” and “Deep Brand Integration in Online Video.”

Presenters include leaders from 3 leading firms: Affine Systems, AOL Time Warner, and Dynamic Video.
➢ Affine Systems is using computer-vision technology to “shine a bright light on the current black box of broadband video.”
➢ AOL is familiar to us all, but it’s made news this week for a redesigned homepage that focuses more on video than ever. Editor picks are featured on the homepage.
➢ Dynamic Video, like its name implies, focuses on dynamic creative marketing and rich media advertising, delivered “on the fly” to keep it fresh, targeted, measured, and optimized.

The peeps:

  • David Miller is Director of Product Management, Video at AOL Time Warner. Prior to that he directed Advertising.com’s video network and worked in the telecommunications industry.
  • Michael Sullivan is CEO of Affine Systems, founded in Boston and now in SanFran. He is an expert in natural language processing, machine learning, computer vision and applied cryptography. He has two degrees from Harvard in mathematics and science, and worked for the institute for defense analysis before founding Affine Systems.
  • Tal Evans is Vice President of Marketing & Business Development for Dynamic Video. Tal is an avid scuba diver, and that fuels his passion for navigating through the deep abyss of technology entrepreneurship.

More news to follow if we uncover something amazing and newsworthy. 🙂