Latest YouTube Stats in Infographic Video

Here’s everything you wanted to know about YouTube in 2012 courtesy of James Wedmore. Examples:

  • 76% of marketers plan on increasing their use of YouTube and video marketing …making it the top marketing strategy to invest in for 2012.
  • YouTube is STILL
    1. …the 3rd most visited website in the world
    2. …the 2nd Largest Search Engine in the World
    3. …the world’s largest video sharing platform

YouTube has

  • over 800 million monthly unique viewers worldwide
  • YouTube Receives over 4 Billion Video Views Daily
  • In 2011, YouTube had over one TRILLION total views
  • That’s over 140 views for every man woman and child on earth.

TopRank finds that online video is expected to grow 55% this year and is the top format for content marketing. With a 41% higher click-through rate than plain text, video is predicted to reach 90% of all web traffic by the year 2014

10 Great Comedy & Humor Websites and Blogs

HAHAHAHAHH

An apple a day make keep the doctor away, but good comedy websites are the best health remedy. Here are a few of my recently favorite websites, blogs and video collections. What are yours?

  1. The West Virginia Surfing Report: Jeff Kay has twice weekly posts that will have you giggling.
  2. Crap At My Parents House: terrific photos of odd nicknacks you might discover in your parents’ house.
  3. Reddit Video: a crowd-curated collection of funny new videos, as well as classics.
  4. The Onion: mandatory reading/watching. This parody of news has long been a favorite.
  5. BestWeekEver.tv is worth a scan – especially this collection of funny videos that “never get old”
  6. Failblog and icanhascheezburger popularizes some of the 4chan classics and guilty pleasures like Lolcats.
  7. QuickMeme has a collection of popular memes, and if you don’t understand them see KnowYourMeme.
  8. JustforlaughsTV YouTube channel has some nice, professionally produced pranks ala Candid Camera.
  9. MyLifeIsAverage invites readers to submit their humorous woes. Into Schadenfreude? It’s your site. You may also enjoy Awkward Family Photos.
  10. YouTube duo Smosh has a “Smosh Pit” with some frequently updated collections.

And here are a few sources for additional sites, if you wish to scavenge.

Let me know if you have some additional favorites to add to my morning coffee.

 

Is Online-Video Catching Up to TV?

It's getting harder to make a case that TV still reigns.

Brightroll published its annual report about video advertising, and here are some highlights via TechCrunch.

This information jives with Forrester’s prediction that online-ad spending will overtake TV in 2016. And eMarketer’s statement that online-video is the fastest-growing portion in digital advertising.

Highlights:

  • The Brightroll data comes from a survey of advertisers about how they’re approaching online video and what their budget plans are for the coming 12 months.
  • 64 percent said they believe that online video advertising is equally or more effective than the ads that show up on TV. That’s a big deal.
  • Why is online-video rivaling TV?  Because 70 percent of Internet users watch video online, meaning scale/reach is now possible.
  • Most respondents see online video as more effective than both display and social media. That’s notable given the market’s increasing obsession with mobile and social-media ads.
  • 30 percent of respondents said they expect online video to grow faster than any other type of advertising. That’s actually oddly conservative. Remember eMarketer estimates that US online video ad spending will grow by a compound annual rate of 38% in a five-year span ending in 2015, making this by far the fastest-rising category of online spending. Do the other 70% feel otherwise?
  • Performance metrics continues to confound media buyers. About 70 percent said that they needed a more clear ROI and success metrics to justify increasing spend on online video. And about a third want more info about the impact their online video buys have on offline purchasing. TV has had more time to develop metrics and prove results.

As any new media emerges, there’s a dance between the evangelists and skeptics. We saw it when the web arrived. We saw it at the dawn of display. We saw it with paid search (which the survey suggests is still the favorite of advertisers). Now we’re seeing it with the ongoing debates about the merits to TV and online-video.

But now it’s hard to deny online-video and praise TV has the bedrock of branding. With apologies to Mark Cuban (who is still a skeptic of online-video). It’s time to recognize that both TV and online-video have a powerful role in advertising and marketing, and that’s why most media-buyers are savvy enough to plan, buy and measure TV and online video together (eMarketer).

Remember what Nalts has been saying for many years, kids. Eventually we won’t have terms like “TV” and online-video. We’ll just view video as a channel or media manifestation whether it occurs on a computer, mobile device, HDTV, pad or those new fangled cathode ray tubes.

Kony 2012 Viral Summary

We’re three days away from when participants of the Kony 2012 movement will be blanketing the town with posters, but one could argue they won’t do much better than the 180 million views to date.

Visible Measures has a stat roundup of the social-cause campaign that popped in early March 2012. For comparison, M&M’s 2012 Super Bowl ad, Just My Shell, has 41.7 million views. Honda’s Matthew’s Day Off, another top five Super Bowl campaign this year, has 25.3 million views.

And I have 250 million after 6 years of posting, so… yeah, they should have monetized it. It would have raised about $100,000, assuming advertisers wouldn’t mind appearing next to it.

Kony View Growth

What’s Driving Yahoo Growth in Online Video?

Yahoo showed a fairly large increase in last month’s online-video viewing. How? I’ll give you a hint: it’s news.

Since most of the monthly comScore data is predictable, the blogs have jumped on this… Search Engine Watch called it “colassel as a giant squid,” and TubeFilter called it “massive.”

While 20% growth on a low base isn’t perhaps “colossal” or “massive,” it is impressive for Yahoo. Yahoo always fancied itself as a portal, hence its loss of audience to search-engine giant Google. In early 2000s I would have expected Yahoo to be the rightful owner of the online-video battle. But it hasn’t captured online video despite many attempts.

Now Yahoo has bumped Vevo out for the #3 position last month. Sure, the audience bar chart shows a steep cliff after Google sites (YouTube). YouTube streamed about 50% of the 40 billion video views in February (and has about 3x the viewers of its nearest competitors). But Yahoo’s growth still warrants some exploration.

Abc yahoo2 200x160

So what’s going on with Yahoo? Pick below:

a. Yahoo could be doing a better job of convincing its 177 million unique monthly viewers to consume video.

b. Yahoo announced a slate of new comedy programs, and launched the Screen, although these unlikely impacted last month.

c. Yahoo and ABC News partnered in October 2011. That deal accounts for almost half of the news videos watched by U.S. Internet viewers in February… that puts the ABC/Yahoo duo above MSNBC and CNN.

(Hint: pick c, or abc).

News is the new viral, kids.

 

Why Did Kony 2012 Go Viral?

Why did Kony 2012 go viral? More than 30 million views in the last 24 hours, and likely well past 40 million total by the time you read this. Sure the story is being picked apart as I type, but let’s stay focused…

So what made this 30-min documentary viral? We asked the author of Beyond Viral for answers, and he provides 13 reasons:

1. USING SOCIAL MEDIA: The film begins by meeting people where they are… on social media’s impact. The Invisible Children (the organization behind the film) are clearly skilled social-media users. The film urges you to pay attention as part of an “experiment,” and shows many other US students and children already engaged. Many of his “calls to action” ask people to leverage what they already use: Facebook, Twitter, YouTube.

2. TIMING: presents a countdown clock as if it’s live. He presents 2012 as the year that we will stop Joseph Kony (the rebel leader).

3. LANGUAGE: In one clip in a public forum, the film’s director (Invisible Children co-founder Jason Russell) is seen saying: “Who are you to end a war? I’m tell you who are you not to.” It’s very Kennedy, and the video’s script is loaded with powerful language that forges allegiance to its cause. “Crucial time in history where what we do (or don’t do) will effect generations to come.” “We are shaping human history.”

4.

PERSONAL: The film personalizes the creator by showing his child’s birth and progress (and the son happens to be adorable). Russell personalizes the threat by showing an individual (Jason) who he’s met. And Jason’s brother was killed by the “rebels” while he watched. Even when we see children crowded into inhumane sleeping conditions, we don’t lost the focus on Jason.

5. VILLAIN: At 7:25 we see this get very emotional. Most importantly, the director focuses on one individual (Joseph Kony) to create an “Osama Bin Laden” focus. Almost every good story needs a villain or foil, and it’s far more achievable to stop Kony than to stop rebels. (News reports this morning had skeptics suggesting someone else will simply replace him).

6. THROUGH EYES OF CHILD: We see Russell explaining to his own son about this cause. Again we see the story focused on Jason and Kony. Gavin’s reaction is extremely powerful. “It’s sad,” he says, watching with crinkled brow.

7. JUST ENOUGH: The crimes by Kony are horrifying and the director provides us with visual storytelling that reinforce that fact… without making it horrible to watch.

8. THEY SAID WE’D NEVER WALK AGAIN. One of the most powerful influencers is resistance. How many patients say a doctor “said I’d never walk again”? It creates a force in the opposite direction. The filmmaker says his talks in D.C. have been met with indifference… He said everyone he spoke to said, “there’s no way the US will ever get involved in a conflict where our national security or financial interests aren’t at stake.”

9. CROWD MORNING: At 14:30 we get the sense the train is in motion. He shows progress and normalizes the participation in the cause. He talks of “building a community” around the idea that “Where you live shouldn’t determine whether you live.”

We see an “army of kids” that stand in defiance to the war. At 17:09 we’re treated to a powerful musical segment that shows progress to date.

10. SUCCESS. ALMOST THERE. At 18:30 we see “what I was told would never happen” occur: Obama pledged troops to Uganda in October 2011… to “assist” and “advise” not to fight. The move, states the director, was a first: The US participated “not for self defense but because it was right.”

11. WILL YOUR CONSCIENCE LET YOU DO NOTHING? The film waits until 21:12 to make Hitler and holocaust references. Most of us believe we’d have taken action against the holocaust, and now Russell makes maintaing that that belief difficult (if we do nothing here).

12. TAPPING CELEBRITIES AND POLICY MAKERS: At 23:00 we are invited into a personal appeal to celebrities and 12 policy makers. Now viewers know who to reach. “We’re making Kony world news,” Russell says. Little did he know how this video would shake online and offline news.

13. GET YOUR KIT: The 26th minute shows social cause marketing at its finest… a pack of info with a bracelet that’s numbered. A specific date where posters will be placed all over the world.

What do you think? Why did this spread so quickly when there are surely other atrocities like it?

How Many People Are Watching Online Video in 2012?

comScore reports that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January. YouTube ranks first with 152 million views, and the rest of the pack (Sony’s VEVO, Yahoo, Viacom, Facebook) attracted about 45 to 52 million viewers (about one third of the Google-owned leader).

Some interesting statistics from this month’s comScore report:
> 84.4 percent of the U.S. Internet audience viewed online video.
> The duration of the average online content video was 6.1 minutes, while the average online video ad was forty seconds.
> Video ads accounted for 12.2 percent of all videos viewed, but just 0.9 percent of all minutes spent viewing video online.

YouTube viewers watched 18.6 billion videos in 2012’s first month, and that’s 4 per day per person (by my calculations, which haven’t been reviewed by Stalkerofnalts).

And how about ads? We viewed 5.6 billion video ads in January, with Hulu again leading with 1.4 billion ad views. The advertising networks (who stream ads on a variety of properties) ranked next, with Adap.tv at 652 million ad views, followed by BrightRoll Video Network with 598 million, Tremor Video with 580 million and Specific Media with 398 million.
Finally- YouTube channels? Warner and Vevo lead the pack, but Machinima and Maker Studios (aggregates of top YouTube channels) are third and fourth.

And here’s a photo of my niece and nephew.

Nephew and Niece of Nalts

YouTube Statistics for 2012

Time Magazine provided a rather exhaustive review of YouTube’s past, present and future. Check out the full article, titled “The Beast With a Billion Eyes” (a title, no doubt, with Shakespearean roots). Some highlights:

This is the first ever coverage of YouTube that failed to mention Shaycarl or Olgakay.

The piece cites the age-old quote that every minute that passes in real time, 60 hours of video are uploaded to YouTube, and then plays with the math (more video uploaded in past month than three big TV networks in the past 60 years).

YouTube gets 4,000,000,000 page views a day, which adds up to 1,000,000,000,000 a year.

The author creates the mock YouTube video title, “LOLOLOLOL this thing is amazeballs!!!!!!!”

YouTube recently enlarged the thumbnail images very slightly. “That change alone increased clicks to the Watch page by 2%,” said Margaret Gould Stewart, director of user experience.

On the efforts to boost channels (versus individual videos): Where there used to be two units of organization on YouTube–a single video and the 1 billion video collection–now there’s something in between.

YouTube has 800,000,000 users (about the same as Facebook) who watch 3,000,000,000 hours of video a month. But even one of the most-subscribed guys, RayWilliamJohnson, has 5.3 million subscribers. So that could suggest that the number of users who actually subscribe is in the low single digits.

Average viewing session remains a low 15 minutes (compared to hours of television binging).

Tablet Viewing is 30% Higher Than Desktop (and more stats on online-video viewing by device)

I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see PDF). The company defines “conversion” as the percent of videos viewed against those displayed. I’d estimate these to be rather small (low single digits) on YouTube. But the publisher sites seem to be doing much better, with 40% to 60%. Game players take the lead with 60% which is remarkable, but probably a function of fewer content choices.

I really like this visual of the complete rate by form factor. It confirms what we’ve been saying about our tolerance for longer form when on devices beyond desktop.

Our complete rate varies fairly significant by device

P.S. Here’s some cheese.

Do you Hunker for a Chunk of Cheese?