Tag Archives: 2009 versus 2008

Economy Pushes Advertisers to UGC (user generated content)

Remember my post about 10 reasons online-video advertising (the smart ways) will be recession proof? Here’s something written days later, and worth reading. Good for creators worrying about your revenue in 2009, or advertisers looking how to spread your 2009 spending…

From Jack Meyers’ media report.

“Marketers need to determine how they can put less money to work yet generate greater marketing impact.” points out Magnify Media (www.magnify.net) founder and president Steve Rosenbaum, “As they scale back will they put their dollars into network or will they look for their consumers in different ways,” Rosenbaum asks. “People are challenged now to do more with less and they are standing back, taking a hard look at their core assets and opportunities. Online video is a growth category and publishers will be turning to video asset aggregation and curated content to generate more page views, more users, and more money while cutting back on their costs.”