Online video is growing faster than any other type of consumer service offering, and by 2017 will be more popular than Facebook, Twitter and Co, according to Cisco’s new Visual Networking Index forecast and this Gigaom article. The forecast is based primarily on data use. “Bandwidth points to social networking as the world’s most popular type of consumer service,” according to the report.
Here are some tidbits:
Online video services had just around 1 billion users worldwide in 2012, according to Cisco. The company estimates that this number will almost double by 2017, reaching close to 2 billion users worldwide.
Online video will account for 69 percent of consumer internet traffic by 2017 (up from 57 percent in 2012).
Mobile video will grow 16-fold from 2012 to 2017, and account for 66 percent of all mobile data traffic during that year.
Much of the data I’ve read also suggests online-video advertising will continue to outpace many mediums, although mobile advertising may surpass it.
A very recent AdWeek article (YouTube Stars Represent Massive Media Shift) alerted me to an oped piece by Hank Green (Vlogbrothers, VidCon, etc.). It’s titled “Lessons Learned From YouTube’s $300 Million Hole.” Hank observes the success rate of the YouTube creator grants, and how most of the channels failed. Go read it.
What do you think? Do any of the new channels strike you as being successful? Hank mentions SourceFed.
Stickam is dead. Another casualty of the online-video sharing market. Said the company via e-mail:
After seven wonderful years we are incredibly sad to have to say goodbye. We did everything we could to keep this dream alive, but unfortunately you are reading this message.
When Stickam launched in 2005 we were the very first website devoted to live streaming, user generated video and chat. There was no blueprint, no roadmap to follow. We didn’t know where you would take us.
Users have until Feb. 28, 2013 to save their media. Meanwhile, here are 10 sites like Stickam. Which will survive?
An odd survey by the Interactive Advertising Bureau shows that 92% of us share video via mobile, but in ways you wouldn’t expect. 56% of us post it on Facebook. 44% show it on the phone the old fashioned way… in person. The next two most-common methods are text and e-mail. Only then do we see YouTube sharing… apparently YouTube has failed to become a mobile tool.
The article referenced is by eMarketer, which points out the latest player in the short-video mobile sharing space… Vine by Twitter. It’s getting crowded, folks, and history has taught
It’s an embarrassing statement about marketers in 2012. I’d like to apologize on behalf of them all. According to Kantar media, 77% of brands aren’t using online video; they’re exclusively national TV. Says Clickz:
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
According to the study, only 23 percent of the brands surveyed were using online video.
About 12 percent of brands reported that they were using both online video and national TV advertising.
While another 11 percent said they were using online video advertising only.
So what’s the poop? And could this mean that online-video advertising spending will see even larger jumps as marketers come to the realization that the medium actually works?