"Oh, this is going viral, Claire."

What Percent of Us Have Uploaded a Video? Why?

"Oh, this is going viral, Claire."

“Oh, this is going viral, Claire.”

 

One in four people (25%) of Americans have uploaded a video, according to a recent Pew Research report.

That’s driven by two factors:

  • Mobile — more than 40% of us record video on our cell phones and 40% watch videos on our tiny screens.
  • Social media uptick going from 8% in 2005 to 72% in 2013.

The percent of online adults who watch or download videos has also grown from 69 in 2009 to 78 in 2013. Here’s a little video of results, although I’ve pretty much stolen its thunder.

 

 

Happy sales reps at digital media properties.

Online-Video Ad Spending Up 24% Amid “Historic High” in Online Advertising Revenue

Happy sales reps at digital media properties.

Happy sales reps at digital media properties.

Digital video brought $1.3 billion in revenue during the first six months of 2013, an uptick of 24 percent over the first half of 2012 at $1.1 billion. This according to recent report by the The Interactive Advertising Bureau (IAB).

Some additional highlights

  • Internet ad revenues grew to a unprecedented $20.1 billion in the first half of 2013. That’s an 18 percent increase over 2012’s first-half ad revenues of $17 billion.
  • Mobile revenues soared to $3 billion in the first half of 2013, representing triple-digit growth at 145 percent, from $1.2 billion in the same period in 2012.
  • Search revenues in the first half of 2013 totaled $8.7 billion, up 7 percent from $8.1 billion in the first half of 2012.
  • Display-related advertising revenues (the category that includes online-video ad spending) in the first half of 2013 totaled $6.1 billion, accounting for 30 percent of revenues in the time period. That’s up 9 percent from $5.6 billion in the first half of 2012 — but as mentioned the video portion of this is up 24 percent.
  • The top three advertising verticals accounted for 46 percent of advertising revenue, including Retail at 20 percent, Financial Services at 14 percent and Automotive at 12 percent
  • Online advertising spending predictions through 2016

    eMarketer predicted more  growth than this new IAB report shows.

In an eMarketer report earlier this year, the forecast growth for all of 2013 was expected to be 14%, reaching $118.4 billion.

 

Here’s a chart I made based on IAB’s reported first-half of the year data just to give you a general sense of growth over time. Sorry it’s backwards. My excel skills are rusty.

Note: Spending is for first half of each year only. Source: IAB, Oct. 2013.

Note: Spending is for first half of each year only. Source: IAB, Oct. 2013.

Carrie Coffee shop prank

Telekinetic Coffee Shop Prank: Carrie Movie Promotion

Carrie Coffee shop prankA man spills his coffee. A woman gets angry. Using telekinetic power, she sends him flying upward against a wall. Then she sends coffee tables sliding away with the wave of her hand. Finally she screams, and pictures fly off the wall and books fly to the ground.

I present to you the “Telekinetic Coffee Shop Surprise.”

This is one of the best pranks I’ve seen, and it’s also a masterful promotion for Carrie, the new movie adaptation of Stephen King’s classic. So it wins the official 2013 WillVideoForFood Best Viral Video Promotion award.

Where Can I Find Free, Royalty-Free Music for YouTube Videos?

free musicYouTube just released 150 free music tracks that you can download and use royalty-free in your videos. Unlike the existing150,000 audio tracks that video producers can use as background music for their videos, these new tracks can be downloaded or remixed. This is a nice alternative to the free, royalty-free music Kevin McLeod has offered via Incompetech.com.

  • To be clear, “free” means you don’t buy the music
  • “Royalty free” means you can use it without penalty or paying the artist.

So visit your “YouTube Audio Library” and check out the tunes. Note they’re easy to sort by genre, mood and instrument. Read more on YouTube’s Creator blog.

free royalty free music on youtube

My Singing Monsters Breeding Guide

My Singing Monsters Breeding Guide With Pictures

My Singing Monsters Breeding Guide

Ethereal monsters singing breeding guideIn case you share my obsession with “My Singing Monsters,” you’ll need a breeding guide to get the advanced monsters. Download the images below to your phone so they’re easy to reference. And friend me: 2846120DC and visit me on YouTube!

Here is the Nalts pictorial guide on how to breed such monsters as Shrubb, Oaktapus, Forcuron, Fwog, Drumpler, Maw, Pummel, Clamble, T-Rox, Entbrat, Dandidoo, Pango, Ccybop, Spunge, Thumpies, Congle, Bogart, Quibble, Dedge, Cybob, PomPom, Scups, Riff, Reedling, Shellbeat, Quarrister, and Shugabush.

Go get ‘em! NOTE: for advanced monsters, your odds could be as low as 1% so keep trying!

Sure this has nothing to do with online video, but I figured the blog has been dark for a while… so why not?

 

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My Singing Monsters Ethereal Guide

Ethereal breeding guide pictures chart

YouTube Tips for Small Business

I love small businesses (I got my MBA in entrepreneurship). I want them to succeed in online-video marketing because it’s a guerilla marketer’s dream channel.

That said, small businesses make lousy clients. That’s part of why I wrote Beyond Viral, and the chief reason I wrote the REELSEO Online Video 101 for Small Business (it’s free).

So when Britt Klontz sent me a note about this interactive tool for small businesses interested in YouTube… well I just had to share it. The cool thing about it is this: it links out to a bunch of relevant articles based on where you are in your process.

This interactive tool helps small businesses figure out YouTube.

This interactive tool helps small businesses figure out YouTube.

YouTube Advertising & Marketing 2013 Stats: Infographic

Looking for some new stats on YouTube and Advertising? Here’s a roundup thanks to eMarketer, Credit Suisse, Mashable and an infographic from MDG Advertising. Some highlights:

  • US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
  • The CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.
  • Marketers are projected to spend $4.14 billion on the medium this year and invest billions more in the coming years to reach more than $8 billion in 2016.
  • “Gangnam Style,” the most popular YouTube video ever, saw $870,000 in ad revenue from YouTube.

Check out the MDG Advertising infographic for more fun stats:

Online Video Advertising Infographic

Can YouTube’s Favorite Comedy Duo (Smosh) Make Good TV?

Variety reports that YouTube’s most popular comedy duo, Smosh, may be making its way to television. The YouTube veterans have hit 10 million subscribers, placing them as the #1 subscribed YouTube channels.

Writes Variety:

Alloy Digital, the company behind the top-ranked YouTube channel, is in talks with multiple cable networks about finding a second home for the talent across Smosh’s five channels, according to sources. Negotiations are focused on both scripted and non-scripted fare; Alloy is already signing up writers to support the expansion.

So can Smosh creators and actors, Anthony Padilla and Ian Hecox, translate to TV? I believe they can. They’re funny, good looking and have shown their ability to attract and maintain an audience with bite-sized skits (Teleporting Fat Guy remains my favorite).

There’s finally some precedence too. Fred (Lucas Cruikshank) has done well with Nickelodeon. Daneboe has brought Annoying Orange to Cartoon Network. And Ray William Johnson apparently has a script deal with Fx.

 

Online Video Trumps Facebook and Twitter by 2017

Online video is growing faster than any other type of consumer service offering, and by 2017 will be more popular than Facebook, Twitter and Co, according to Cisco’s new Visual Networking Index forecast and this Gigaom article. The forecast is based primarily on data use. “Bandwidth points to social networking as the world’s most popular type of consumer service,” according to the report.

Here are some tidbits:

  • Online video services had just around 1 billion users worldwide in 2012, according to Cisco. The company estimates that this number will almost double by 2017, reaching close to 2 billion users worldwide.
  • Online video will account for 69 percent of consumer internet traffic by 2017 (up from 57 percent in 2012).
  • Mobile video will grow 16-fold from 2012 to 2017, and account for 66 percent of all mobile data traffic during that year.

Much of the data I’ve read also suggests online-video advertising will continue to outpace many mediums, although mobile advertising may surpass it.

Interesting?

Hank Green on Why YouTube Creator Grants Missed

A very recent AdWeek article (YouTube Stars Represent Massive Media Shift) alerted me to an oped piece by Hank Green (Vlogbrothers, VidCon, etc.). It’s titled “Lessons Learned From YouTube’s $300 Million Hole.” Hank observes the success rate of the YouTube creator grants, and how most of the channels failed. Go read it.

What do you think? Do any of the new channels strike you as being successful? Hank mentions SourceFed.

Online-Video Marketing