YouTube Tips for Small Business

I love small businesses (I got my MBA in entrepreneurship). I want them to succeed in online-video marketing because it’s a guerilla marketer’s dream channel.

That said, small businesses make lousy clients. That’s part of why I wrote Beyond Viral, and the chief reason I wrote the REELSEO Online Video 101 for Small Business (it’s free).

So when Britt Klontz sent me a note about this interactive tool for small businesses interested in YouTube… well I just had to share it. The cool thing about it is this: it links out to a bunch of relevant articles based on where you are in your process.

This interactive tool helps small businesses figure out YouTube.

This interactive tool helps small businesses figure out YouTube.

YouTube Advertising & Marketing 2013 Stats: Infographic

Looking for some new stats on YouTube and Advertising? Here’s a roundup thanks to eMarketer, Credit Suisse, Mashable and an infographic from MDG Advertising. Some highlights:

  • US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
  • The CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.
  • Marketers are projected to spend $4.14 billion on the medium this year and invest billions more in the coming years to reach more than $8 billion in 2016.
  • “Gangnam Style,” the most popular YouTube video ever, saw $870,000 in ad revenue from YouTube.

Check out the MDG Advertising infographic for more fun stats:

Online Video Advertising Infographic

Can YouTube’s Favorite Comedy Duo (Smosh) Make Good TV?

Variety reports that YouTube’s most popular comedy duo, Smosh, may be making its way to television. The YouTube veterans have hit 10 million subscribers, placing them as the #1 subscribed YouTube channels.

Writes Variety:

Alloy Digital, the company behind the top-ranked YouTube channel, is in talks with multiple cable networks about finding a second home for the talent across Smosh’s five channels, according to sources. Negotiations are focused on both scripted and non-scripted fare; Alloy is already signing up writers to support the expansion.

So can Smosh creators and actors, Anthony Padilla and Ian Hecox, translate to TV? I believe they can. They’re funny, good looking and have shown their ability to attract and maintain an audience with bite-sized skits (Teleporting Fat Guy remains my favorite).

There’s finally some precedence too. Fred (Lucas Cruikshank) has done well with Nickelodeon. Daneboe has brought Annoying Orange to Cartoon Network. And Ray William Johnson apparently has a script deal with Fx.


Online Video Trumps Facebook and Twitter by 2017

Online video is growing faster than any other type of consumer service offering, and by 2017 will be more popular than Facebook, Twitter and Co, according to Cisco’s new Visual Networking Index forecast and this Gigaom article. The forecast is based primarily on data use. “Bandwidth points to social networking as the world’s most popular type of consumer service,” according to the report.

Here are some tidbits:

  • Online video services had just around 1 billion users worldwide in 2012, according to Cisco. The company estimates that this number will almost double by 2017, reaching close to 2 billion users worldwide.
  • Online video will account for 69 percent of consumer internet traffic by 2017 (up from 57 percent in 2012).
  • Mobile video will grow 16-fold from 2012 to 2017, and account for 66 percent of all mobile data traffic during that year.

Much of the data I’ve read also suggests online-video advertising will continue to outpace many mediums, although mobile advertising may surpass it.


Hank Green on Why YouTube Creator Grants Missed

A very recent AdWeek article (YouTube Stars Represent Massive Media Shift) alerted me to an oped piece by Hank Green (Vlogbrothers, VidCon, etc.). It’s titled “Lessons Learned From YouTube’s $300 Million Hole.” Hank observes the success rate of the YouTube creator grants, and how most of the channels failed. Go read it.

What do you think? Do any of the new channels strike you as being successful? Hank mentions SourceFed.

How to Customize New YouTube One Channel 2013 (includes photoshop template)

As you’ve no doubt heard, the new YouTube channel design is available for us unwashed masses. You shall like it, so proclaims some YouTube luminaries in this promotional video. So how do you activate the new “YouTube One Channel” and customize it?

Screen shot 2013-03-08 at 10.16.39 AM

Here’s my new channel design so far

  1. First you need to activate the new channel. Visit YouTube One’s overview page (which describes features), and scroll to bottom. Press button. You’re in business.
  2. Now you’ll need one photo that will serve desktop, tablet and television. The specifications are described on YouTube’s blog. You want an image that’s 2120 by 1192 pixels. You can download a png template here. The image that appears on this page is a condensed version.

    template for 2013 redesign of youtube channel

    template for 2013 redesign of youtube channel

  3. To customize your image in Photoshop, here’s a YouTube Channel One Photoshop Template I created. Obviously you’ll want to delete the images from mine, and keep the template page visible so you can size things. Be sure to leave space for your thumbnail, which automatically appears over the image. If mine doesn’t work, here’s a nice YouTube One template.
  4. Note that your logo needs to be in the middle of this giant rectangle. The entire image shows up on TV, but only the center rectangle appears on desktop and mobile.
  5. While you’re editing your new channel, go through the checklist in the upper right corner to customize links and ensure the correct icons are overlaying your image.



Stickam, Web Video Streaming, RIP

May Stickam RIP

May Stickam RIP

Stickam is dead. Another casualty of the online-video sharing market. Said the company via e-mail:

After seven wonderful years we are incredibly sad to have to say goodbye. We did everything we could to keep this dream alive, but unfortunately you are reading this message.

When Stickam launched in 2005 we were the very first website devoted to live streaming, user generated video and chat. There was no blueprint, no roadmap to follow. We didn’t know where you would take us.

Users have until Feb. 28, 2013 to save their media. Meanwhile, here are 10 sites like Stickam. Which will survive?

How We Share Mobile Video

An odd survey by the Interactive Advertising Bureau shows that 92% of us share video via mobile, but in ways you wouldn’t expect. 56% of us post it on Facebook. 44% show it on the phone the old fashioned way… in person. The next two most-common methods are text and e-mail. Only then do we see YouTube sharing… apparently YouTube has failed to become a mobile tool.

The article referenced is by eMarketer, which points out the latest player in the short-video mobile sharing space… Vine by Twitter. It’s getting crowded, folks, and history has taught

How we share mobile video

How we share mobile video

us that there can only be one survivor.

Who will lead mobile-video sharing? Facebook? SocialCam? Viddy? See this post for an overview of the mobile-video apps.

Online-Video Marketing