Variety reports that YouTube’s most popular comedy duo, Smosh, may be making its way to television. The YouTube veterans have hit 10 million subscribers, placing them as the #1 subscribed YouTube channels.
Alloy Digital, the company behind the top-ranked YouTube channel, is in talks with multiple cable networks about finding a second home for the talent across Smosh’s five channels, according to sources. Negotiations are focused on both scripted and non-scripted fare; Alloy is already signing up writers to support the expansion.
So can Smosh creators and actors, Anthony Padilla and Ian Hecox, translate to TV? I believe they can. They’re funny, good looking and have shown their ability to attract and maintain an audience with bite-sized skits (Teleporting Fat Guy remains my favorite).
There’s finally some precedence too. Fred (Lucas Cruikshank) has done well with Nickelodeon. Daneboe has brought Annoying Orange to Cartoon Network. And Ray William Johnson apparently has a script deal with Fx.
Online video is growing faster than any other type of consumer service offering, and by 2017 will be more popular than Facebook, Twitter and Co, according to Cisco’s new Visual Networking Index forecast and this Gigaom article. The forecast is based primarily on data use. “Bandwidth points to social networking as the world’s most popular type of consumer service,” according to the report.
Here are some tidbits:
Online video services had just around 1 billion users worldwide in 2012, according to Cisco. The company estimates that this number will almost double by 2017, reaching close to 2 billion users worldwide.
Online video will account for 69 percent of consumer internet traffic by 2017 (up from 57 percent in 2012).
Mobile video will grow 16-fold from 2012 to 2017, and account for 66 percent of all mobile data traffic during that year.
Much of the data I’ve read also suggests online-video advertising will continue to outpace many mediums, although mobile advertising may surpass it.
A very recent AdWeek article (YouTube Stars Represent Massive Media Shift) alerted me to an oped piece by Hank Green (Vlogbrothers, VidCon, etc.). It’s titled “Lessons Learned From YouTube’s $300 Million Hole.” Hank observes the success rate of the YouTube creator grants, and how most of the channels failed. Go read it.
What do you think? Do any of the new channels strike you as being successful? Hank mentions SourceFed.
Stickam is dead. Another casualty of the online-video sharing market. Said the company via e-mail:
After seven wonderful years we are incredibly sad to have to say goodbye. We did everything we could to keep this dream alive, but unfortunately you are reading this message.
When Stickam launched in 2005 we were the very first website devoted to live streaming, user generated video and chat. There was no blueprint, no roadmap to follow. We didn’t know where you would take us.
Users have until Feb. 28, 2013 to save their media. Meanwhile, here are 10 sites like Stickam. Which will survive?
An odd survey by the Interactive Advertising Bureau shows that 92% of us share video via mobile, but in ways you wouldn’t expect. 56% of us post it on Facebook. 44% show it on the phone the old fashioned way… in person. The next two most-common methods are text and e-mail. Only then do we see YouTube sharing… apparently YouTube has failed to become a mobile tool.
The article referenced is by eMarketer, which points out the latest player in the short-video mobile sharing space… Vine by Twitter. It’s getting crowded, folks, and history has taught