The creators of the Walkhub snuck batches of the devices into Ikea and captured hidden camera responses of intrigued customers... who of course couldn't purchase them but got them free.

Best Guerilla Campaign of 2013: Walhub Sneaks Into Ikea

The creators of the Walkhub snuck batches of the devices into Ikea and captured hidden camera responses of intrigued customers... who of course couldn't purchase them but got them free.

The creators of the Walkhub snuck batches of the devices into Ikea and captured hidden camera responses of intrigued customers… who of course couldn’t purchase them but got them free.

The creators of Walhub, an electrical switch cover that has storage features, snuck a batch of products into Ikea to demonstrate demand. It’s a clever way to put a new product on a radar, and connect it with an existing brand (Ikea) without, of course, permission. I proclaim “Hacking Ikea,” featured in Adage, the best guerilla campaign of 2013. If you know of something more clever, let me know!

I can only suggest 3 things to improve it:

  • I wanted to know the people behind the stunt. Text overlay in introductions are cold, people. How about hearing briefly from the creators? Make us care about their plight. Make us believe they’re creative artists who built something cool but don’t have the retail muscle of the big boys. And be sure that the average video grazer knows that many of the “victims” got free products (which is only obvious when watching most of the video).
  • Team should focus viral-video seeding on the YouTube version not the Vimeo one. The latter may be for groovy artists, but YouTube views beget views. In general, if you can get people viewing a YouTube video, it will produce more downstream views for two reasons: first, it will SEO optimize. Second, it will show up as a “related” video when YouTube’s algorithm senses it’s being shared. I’m still perplexed as why anyone would ever seed a video that’s not on YouTube.
  • Laughter behind the camera. This is something I discovered accidentally when creating Farting in Public because I didn’t have hidden mics and fancy equipment. We want to hear the crew laughing. It’s an authentic laugh track.

 

 

 

AOL's purchase of Adap.tv puts it above Google in online-video ads.

How Did AOL Beat Google/YouTube in Online-Video Advertising?

Surprising news from NPR about the implication of AOL buying Adap.tv.

AOL is now above Google/YouTube in online-video advertising views. In ComScore’s Web video rankings for September, AOL topped Google as the property with the most video ads watched last month, with 3.7 billion views compared to the YouTube parent’s 3.2 billion.

 

AOL's purchase of Adap.tv puts it above Google in online-video ads.

AOL’s purchase of Adap.tv puts it above Google in online-video ads.

This is a bit misleading, however. Google/YouTube’s income and profit from video ads is likely far higher than Adap.tv and some AOL ads. Adap.tv is an intermediary, and much of the revenue from its advertising income is shared with both the creator of the video or the site where the video appears.

Here’s an example. AOL sealed a partnership with ESPN to syndicate ESPND clips on AOL Web sites, including owned sites like Huffington Post, and onto connected devices through its AOL On app. That means when advertisers pay AOL, much of that revenue is shared with ESPN and some would be shared with non-AOL sites where the videos are further syndicated.

Of course Google/YouTube also pays its content creator a portion of the revenue. But when you buy an ad with Google/YouTube, there’s no ad network involved to take a split. And because Google/YouTube hosts its own videos, they don’t need to share with another site or syndicator.

This explains why AOL is partnering with A-list celebrities like Sarah Jessica Parker, Gwyneth Paltrow, and Jonathan Adler to either host or star in original Web series for its AOL On Network, the company’s video platform. Ads around these types of program deals don’t have to be shared with anyone except the creators and AOL. Advertisers will pay far more to be a part of custom programing if it gets decent views. AOL can snatch even more if it can get a sponsor or exclusive advertiser.

nalts-cash

How Much Money Does Jenna Marbles, Smosh and Toby Turner Make on YouTube?

Jenna Mourey (Jannamarbles) makes $4.3 million. Smosh makes $5.7 million. And Toby Turner (TobyGames) makes $4.2 million.

That’s according to this infographic, so it’s got to be true.

One of the top reasons people visit WillVideoForFood is to read about how much money YouTubers make. Read more…

how, much, money, youtube, stars, jennamarbles, toby, turner, smosh, jenna, marbles, make, 2013

How much money do youtube stars make?

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"Oh, this is going viral, Claire."

What Percent of Us Have Uploaded a Video? Why?

"Oh, this is going viral, Claire."

“Oh, this is going viral, Claire.”

 

One in four people (25%) of Americans have uploaded a video, according to a recent Pew Research report.

That’s driven by two factors:

  • Mobile — more than 40% of us record video on our cell phones and 40% watch videos on our tiny screens.
  • Social media uptick going from 8% in 2005 to 72% in 2013.

The percent of online adults who watch or download videos has also grown from 69 in 2009 to 78 in 2013. Here’s a little video of results, although I’ve pretty much stolen its thunder.

 

 

Happy sales reps at digital media properties.

Online-Video Ad Spending Up 24% Amid “Historic High” in Online Advertising Revenue

Happy sales reps at digital media properties.

Happy sales reps at digital media properties.

Digital video brought $1.3 billion in revenue during the first six months of 2013, an uptick of 24 percent over the first half of 2012 at $1.1 billion. This according to recent report by the The Interactive Advertising Bureau (IAB).

Some additional highlights

  • Internet ad revenues grew to a unprecedented $20.1 billion in the first half of 2013. That’s an 18 percent increase over 2012′s first-half ad revenues of $17 billion.
  • Mobile revenues soared to $3 billion in the first half of 2013, representing triple-digit growth at 145 percent, from $1.2 billion in the same period in 2012.
  • Search revenues in the first half of 2013 totaled $8.7 billion, up 7 percent from $8.1 billion in the first half of 2012.
  • Display-related advertising revenues (the category that includes online-video ad spending) in the first half of 2013 totaled $6.1 billion, accounting for 30 percent of revenues in the time period. That’s up 9 percent from $5.6 billion in the first half of 2012 — but as mentioned the video portion of this is up 24 percent.
  • The top three advertising verticals accounted for 46 percent of advertising revenue, including Retail at 20 percent, Financial Services at 14 percent and Automotive at 12 percent
  • Online advertising spending predictions through 2016

    eMarketer predicted more  growth than this new IAB report shows.

In an eMarketer report earlier this year, the forecast growth for all of 2013 was expected to be 14%, reaching $118.4 billion.

 

Here’s a chart I made based on IAB’s reported first-half of the year data just to give you a general sense of growth over time. Sorry it’s backwards. My excel skills are rusty.

Note: Spending is for first half of each year only. Source: IAB, Oct. 2013.

Note: Spending is for first half of each year only. Source: IAB, Oct. 2013.

Carrie Coffee shop prank

Telekinetic Coffee Shop Prank: Carrie Movie Promotion

Carrie Coffee shop prankA man spills his coffee. A woman gets angry. Using telekinetic power, she sends him flying upward against a wall. Then she sends coffee tables sliding away with the wave of her hand. Finally she screams, and pictures fly off the wall and books fly to the ground.

I present to you the “Telekinetic Coffee Shop Surprise.”

This is one of the best pranks I’ve seen, and it’s also a masterful promotion for Carrie, the new movie adaptation of Stephen King’s classic. So it wins the official 2013 WillVideoForFood Best Viral Video Promotion award.

Where Can I Find Free, Royalty-Free Music for YouTube Videos?

free musicYouTube just released 150 free music tracks that you can download and use royalty-free in your videos. Unlike the existing150,000 audio tracks that video producers can use as background music for their videos, these new tracks can be downloaded or remixed. This is a nice alternative to the free, royalty-free music Kevin McLeod has offered via Incompetech.com.

  • To be clear, “free” means you don’t buy the music
  • “Royalty free” means you can use it without penalty or paying the artist.

So visit your “YouTube Audio Library” and check out the tunes. Note they’re easy to sort by genre, mood and instrument. Read more on YouTube’s Creator blog.

free royalty free music on youtube

My Singing Monsters Breeding Guide

My Singing Monsters Breeding Guide With Pictures

My Singing Monsters Breeding Guide

Ethereal monsters singing breeding guideIn case you share my obsession with “My Singing Monsters,” you’ll need a breeding guide to get the advanced monsters. Download the images below to your phone so they’re easy to reference. And friend me: 2846120DC and visit me on YouTube!

Here is the Nalts pictorial guide on how to breed such monsters as Shrubb, Oaktapus, Forcuron, Fwog, Drumpler, Maw, Pummel, Clamble, T-Rox, Entbrat, Dandidoo, Pango, Ccybop, Spunge, Thumpies, Congle, Bogart, Quibble, Dedge, Cybob, PomPom, Scups, Riff, Reedling, Shellbeat, Quarrister, and Shugabush.

Go get ‘em! NOTE: for advanced monsters, your odds could be as low as 1% so keep trying!

Sure this has nothing to do with online video, but I figured the blog has been dark for a while… so why not?

 

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My Singing Monsters Ethereal Guide

Ethereal breeding guide pictures chart

YouTube Tips for Small Business

I love small businesses (I got my MBA in entrepreneurship). I want them to succeed in online-video marketing because it’s a guerilla marketer’s dream channel.

That said, small businesses make lousy clients. That’s part of why I wrote Beyond Viral, and the chief reason I wrote the REELSEO Online Video 101 for Small Business (it’s free).

So when Britt Klontz sent me a note about this interactive tool for small businesses interested in YouTube… well I just had to share it. The cool thing about it is this: it links out to a bunch of relevant articles based on where you are in your process.

This interactive tool helps small businesses figure out YouTube.

This interactive tool helps small businesses figure out YouTube.

YouTube Advertising & Marketing 2013 Stats: Infographic

Looking for some new stats on YouTube and Advertising? Here’s a roundup thanks to eMarketer, Credit Suisse, Mashable and an infographic from MDG Advertising. Some highlights:

  • US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
  • The CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.
  • Marketers are projected to spend $4.14 billion on the medium this year and invest billions more in the coming years to reach more than $8 billion in 2016.
  • “Gangnam Style,” the most popular YouTube video ever, saw $870,000 in ad revenue from YouTube.

Check out the MDG Advertising infographic for more fun stats:

Online Video Advertising Infographic

Online-Video Marketing