Surprising news from NPR about the implication of AOL buying Adap.tv.
AOL is now above Google/YouTube in online-video advertising views. In ComScore’s Web video rankings for September, AOL topped Google as the property with the most video ads watched last month, with 3.7 billion views compared to the YouTube parent’s 3.2 billion.
AOL’s purchase of Adap.tv puts it above Google in online-video ads.
This is a bit misleading, however. Google/YouTube’s income and profit from video ads is likely far higher than Adap.tv and some AOL ads. Adap.tv is an intermediary, and much of the revenue from its advertising income is shared with both the creator of the video or the site where the video appears.
Here’s an example. AOL sealed a partnership with ESPN to syndicate ESPND clips on AOL Web sites, including owned sites like Huffington Post, and onto connected devices through its AOL On app. That means when advertisers pay AOL, much of that revenue is shared with ESPN and some would be shared with non-AOL sites where the videos are further syndicated.
Of course Google/YouTube also pays its content creator a portion of the revenue. But when you buy an ad with Google/YouTube, there’s no ad network involved to take a split. And because Google/YouTube hosts its own videos, they don’t need to share with another site or syndicator.
This explains why AOL is partnering with A-list celebrities like Sarah Jessica Parker, Gwyneth Paltrow, and Jonathan Adler to either host or star in original Web series for its AOL On Network, the company’s video platform. Ads around these types of program deals don’t have to be shared with anyone except the creators and AOL. Advertisers will pay far more to be a part of custom programing if it gets decent views. AOL can snatch even more if it can get a sponsor or exclusive advertiser.
Internet ad revenues grew to a unprecedented $20.1 billion in the first half of 2013. That’s an 18 percent increase over 2012′s first-half ad revenues of $17 billion.
Mobile revenues soared to $3 billion in the first half of 2013, representing triple-digit growth at 145 percent, from $1.2 billion in the same period in 2012.
Search revenues in the first half of 2013 totaled $8.7 billion, up 7 percent from $8.1 billion in the first half of 2012.
Display-related advertising revenues (the category that includes online-video ad spending) in the first half of 2013 totaled $6.1 billion, accounting for 30 percent of revenues in the time period. That’s up 9 percent from $5.6 billion in the first half of 2012 — but as mentioned the video portion of this is up 24 percent.
The top three advertising verticals accounted for 46 percent of advertising revenue, including Retail at 20 percent, Financial Services at 14 percent and Automotive at 12 percent
eMarketer predicted more growth than this new IAB report shows.
A man spills his coffee. A woman gets angry. Using telekinetic power, she sends him flying upward against a wall. Then she sends coffee tables sliding away with the wave of her hand. Finally she screams, and pictures fly off the wall and books fly to the ground.
This is one of the best pranks I’ve seen, and it’s also a masterful promotion for Carrie, the new movie adaptation of Stephen King’s classic. So it wins the official 2013 WillVideoForFood Best Viral Video Promotion award.
YouTube just released 150 free music tracks that you can download and use royalty-free in your videos. Unlike the existing150,000 audio tracks that video producers can use as background music for their videos, these new tracks can be downloaded or remixed. This is a nice alternative to the free, royalty-free music Kevin McLeod has offered via Incompetech.com.
To be clear, “free” means you don’t buy the music
“Royalty free” means you can use it without penalty or paying the artist.
In case you share my obsession with “My Singing Monsters,” you’ll need a breeding guide to get the advanced monsters. Download the images below to your phone so they’re easy to reference. And friend me: 2846120DC and visit me on YouTube!
Here is the Nalts pictorial guide on how to breed such monsters as Shrubb, Oaktapus, Forcuron, Fwog, Drumpler, Maw, Pummel, Clamble, T-Rox, Entbrat, Dandidoo, Pango, Ccybop, Spunge, Thumpies, Congle, Bogart, Quibble, Dedge, Cybob, PomPom, Scups, Riff, Reedling, Shellbeat, Quarrister, and Shugabush.
Go get ‘em! NOTE: for advanced monsters, your odds could be as low as 1% so keep trying!
Sure this has nothing to do with online video, but I figured the blog has been dark for a while… so why not?
Variety reports that YouTube’s most popular comedy duo, Smosh, may be making its way to television. The YouTube veterans have hit 10 million subscribers, placing them as the #1 subscribed YouTube channels.
Alloy Digital, the company behind the top-ranked YouTube channel, is in talks with multiple cable networks about finding a second home for the talent across Smosh’s five channels, according to sources. Negotiations are focused on both scripted and non-scripted fare; Alloy is already signing up writers to support the expansion.
So can Smosh creators and actors, Anthony Padilla and Ian Hecox, translate to TV? I believe they can. They’re funny, good looking and have shown their ability to attract and maintain an audience with bite-sized skits (Teleporting Fat Guy remains my favorite).
There’s finally some precedence too. Fred (Lucas Cruikshank) has done well with Nickelodeon. Daneboe has brought Annoying Orange to Cartoon Network. And Ray William Johnson apparently has a script deal with Fx.