Will Video for Food » Hire Nalts

Hire Nalts

Most brands are looking for appropriate ways to engage consumer via online video, but many embark upon costly, embarrassing or futile projects. Meanwhile there’s no shortage of amateur video creators who are brimming with talent, have knowledge of the online video community, and often have established “subscribers” and audiences. Some are in it for the fun, but others welcome the opportunity to create sponsored, entertaining videos for additional income.

I’m Kevin Nalts, a former Johnson & Johnson and Merck marketer, with experience at KPMG Consulting and Qwest Internet Solutions (interactive agency). I’ve done many corporate “branded entertainment” projects (see examples) and consult with leading brands (see NaltsConsulting).

I’m “Nalts,” one of the most-viewed YouTube comedians with more than 800 videos, garnering more than 75 million views.

I’m not the most strategic marketer in the world nor the greatest video creator. But I do understand how online-video entertainment and marketing can converge appropriately, and I’ve never found something so professionally invigorating as this rapidly expanding viral-video space. It’s changing the way we interact with each other, and smart brands are leveraging this visceral medium to engage with consumers like never before possible. For me, my hobby and profession have wonderfully collided via online video. Man that sounds nerdy.

This blog provides education about online video, and how marketers and creators can partner to produce entertaining promotional videos. I’m currently employed full-time, but I occasionally speak, write and consult with brands (although not related to healthcare marketing, since that’s my day job).

To learn more about viral-video marketing and entertainment, please keep reading this blog or check out my free eBook. To read more about me, see my bio. Here are a few of the things I do for brands in my “spare” time…

Custom promotional videos. I make custom promotional videos — which can appear on my frequently-viewed YouTube channel and more than a dozen other online video site. Sponsored videos are always identified as such, and are primarily entertaining but also deliver a promotional message. The process I have used for clients (see various case studies) is as follows:
- I speak with the client to understand the marketing goal — whether it’s branding, direct response, PR, lead generation, or engaging with customers.
- Unless one is already written, I produce a “creative brief,” and a series of creative concepts that strike a balance between entertainment (to ensure broad distribution) and subtle but effective promotion. Sometimes I connect the brand or agency to other creators.
- If I produce the video, I produce several rounds of revisions with a typical turnaround of is 4-6 weeks.
- I deliver metrics on how the video is rated, and what views it achieves. Usually my promotional videos have been seen at least 50,000 times.
- For more information, please contact me at business at kevinnalts com (business or media inquiries only please). See this post for more information about hiring video creators and how the process works.
I’ve produced entertaining sponsored videos for such sponsors as these (click names to see demos).
Public speaking. I speak at numerous conferences and corporate marketing events, and can address online video, consumer-generated media, viral video and online marketing. To avoid conflicts with the day job I cannot speak about healthcare marketing or be identified by my employer’s name. I’ve spoken at AdTech, DIY Film Festival, and iMediaConnections, and corporate events at such companies as Intercontinental Group, Spunlogic, and Cox Communications. As a former KPMG Consulting employee and interactive agency guy, I know how to inform and entertain, but you’ll have to yank me off the stage.
Online-Video Workshop for Marketers. See this post to learn about how I help marketers improve the uptake of viral-video marketing campaigns.
Small consulting projects related to online video, video contests, online advertising, and marketing in the new age of consumer-generated media. My rate is $250 an hour, which varies based on time.
Media (no charge obviously). My stuff has appeared on numerous stations (CNN, Fox, BBC, ABC) and I’ve has been cited in various publications including the Wall Street Journal and Advertising Age. If you are a reporter please contact me at the address below with the subject header “MEDIA INQUIRY.” Here’s an interview I did with Fox. And this Fox appearance had me discussing YouTube’s revenue sharing. I published a recent book “How to Become Popular on YouTube Without Any Talent” (see TechCrunch) and “Best of Nalts: Volume 1″ DVD.

Contact information : business at kevinnalts dot com (business or media inquiries only at this address, please… otherwise kevinnalts at gmail.com.

Comments»

1. CodyNewstead - May 30, 2007

Hey Kevin u r funny, yay! first comment, ur great man

2. Rob Maigret - May 31, 2007

nice.

-rrr

3. tripplehelix - June 3, 2007

Yey, do a video for me! I’ll pay twice your asking price!

4. Danny - June 3, 2007

5. Nigel C - June 11, 2007

Do you sign autographs Nalts? I think you’re proper ace!
Best, Nige

6. #1fanofnalts - June 12, 2007

sdfnjsbak!@#!#%$

ur so funny

i luv when u play pranks with spencer

7. Henry - June 13, 2007

Hey Nalts, I saw something wrong on tv, it was the top 40 superstars of the internet and you weren’t in it! I was waiting and waiting to see you come on and you never did? Whats happened?

8. Brett - June 14, 2007

Kevin,
I get that it is not your fault that you have a sense of humor-
and I do appreciate it however!!!

9. Parker Friedrich - June 16, 2007

ur awesome man

10. warren - June 25, 2007

check some of my videos out and see if you want to make one for me http://www.youtube.com/wa77en the cool one

11. ham - June 27, 2007

i love LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOVE ur videos nault (id like one more if me and my brother were in it)

12. FACE FISH - June 27, 2007

i lOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOVE U NAULT

13. scoot - June 29, 2007

yo nalts. yall rock lets see some more spencer vidssss

14. Jake Leonard - July 2, 2007

we probably need to do one for Politics & YouTube In Review

15. Malyssa - July 12, 2007

nalts is the best video maker on youtube!!!!!!!!!!!!!!….i LOVE NALTS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

16. Product Promotion in Online Video: How Much is TOO Much? « Will Video for Food - August 2, 2007

[...] Hire Nalts [...]

17. Christina0117 - August 8, 2007

Please oh please do more GTC episodes! I cant wait for the new ones to start!

18. Kathrin Danneberg - August 12, 2007

Hey Nalts i love your Videos. I always laughing by you Videos. Can you help me by youtube for more views or has you Ideas for me.
Please watch my Video and comment!

http://www.youtube.com/kathrintw

Great Sites has you here!

Thanks for reading!

Kathrin (KathrinTW)

19. nalts is gay - August 12, 2007

nalts u r not funny ur boring

20. molly schaeffr - August 25, 2007

i lookt at you mall video and every body in my hous was sleeping and i was laghing sooooooooooooooooooooo hard im pritty shor i woke thim up my older sister came in and asked me what was so funny im pritty shor she was mad but i shode her the video and was ok a gin

21. Joe Bonewitz - September 17, 2007

Finally, I found a website that I can watch just one video a day all year, and see something totally off the wall and funny. Where’s your Emmy, man?

22. Michael Lara - September 21, 2007

Nalts, you have a gift and you use it well. Laughter goes hand in hand with Joy. The ability you have to whip these videos out of your mind, displays your true heart! Your family is very lucky to have you, especially your children. I can’t remember the last time I got in a garbage can (If I can fit) and have my wife bowl me over in my front yard. Halarious!

Best wishes,

23. Leigh - October 9, 2007

I hope someone will hire me one day, of course I’m not quite the marketing genius you are Nalts.

24. Jimmy - October 11, 2007

hey Nalts and Nalts fans…
i think you might enjoy some good wholesome humor on my comedy blog at http://www.fatawesome.com .

25. Christopher Mast - December 2, 2007

I wish I was Nalts.

26. Mufter - December 17, 2007

Good Man…
Good Man…

27. yumajohnny - December 17, 2007

Nalts how much to have you at a Birthday party or New Year’s Party? Come on out to Arizona when B. Slater comes out!

28. Nanook - December 22, 2007

I like churning chowder for Channuka. Choose cheese!

29. diane - December 27, 2007

I really really want to hire you for something!!! I will think of something… I will! I will! When I become really really wealthy, I’d like to hire you full time (you’d only have to hang for a couple of hours) to tape my life… and play pranks on people…. Making laughter a full time job… ahhhhhh… you make the world a beautiful place!

30. mcquade - January 5, 2008

Soon, you’re actually going to have to be funny to get views, rather than simply being annoying

31. Renard Garcia - January 29, 2008

Hi Kevin,
Look at curezone.com to prevent having another anaphylactic shock
event.
To Your health,
Renard Garcia

32. Karlton - February 10, 2008

Nalts, u need more spencer pranks!!

33. "nalts is gay" is gay - February 10, 2008

yah, spencer is awesome!! most of ur videos are hilarious!!

34. Homeslice - February 15, 2008

yea u need more spencer

35. TheCabbageMan - February 29, 2008

wow u were even on fox! nice.

36. Ally - March 9, 2008

haha thats sooo cool how do i hire you, i mean, what would you do? i wanna be a camera-girl when i grow up, taping movies.

37. whitehatboi - kyle - March 18, 2008

nalts can you be in my video please, at the mpoent i have 10 people one of thiose is what the buck so please can you be in. contact me my youtube name is “WhiteHatBoi”.

38. whitehatboi - kyle - March 18, 2008

nalts can you be in my video please, at the mpoent i have 10 people one of thiose is what the buck so please can you be in. contact me my youtube name is “WhiteHatBoi”…

39. whitehatboi - kyle - March 18, 2008

nalts can you be in my video please, at the mpoent i have 10 people one of thiose is what the buck so please can you be in. contact me my youtube name is “WhiteHatBoi”..

40. Some white guy(steve) - March 19, 2008

hey kevin! i dont have a ton of money but ill give you $10 and a bus pass to make a video advertising my channel!

41. Bailey - March 24, 2008

Before I even watch your videos I automatically rate it a 5. XD

42. TKettner - March 27, 2008

This is awesome!!!!

http://www.youtube.com/ScrappyRon1

Do you know this guy?

43. youtube - March 31, 2008

nalts natls natls why did i ever make u a parnter

44. Horseface - April 2, 2008

Horseface says ‘Teenage fart boy hilarious!!! Classic Nalts!!’

Strangely enough Me and a good friend did this at a tourist attraction in the UK called Blackpool, but we used the ball that you put the powder in that you put in the washing machine on our bellies to make fart noises. We feigned having eaten a hot spicy Indian Rogun Josh curry, bent over and farted wildly!!! We got pure and wonderful reactions!!

Nurse!!! Bring the hypodermic!!!

Horseface says ‘Neigh for world peace

45. David Katz - April 23, 2008

Hi Kevin,

I have this site that started as a joke and turned into something amazing. I love your stuff and think you will relate to it. I wound up putting together an academy award nominated director of photography, two LA casting directors, and a motley but talented production crew to create an interactive experience where a hooker with a heart of gold and a sense of humor gives advice on men and women.

The site is about to launch and I am looking for a consultant to help plan how to promote it. I’d be honored if you would spend the time to take a look at it and contact me if you think you could be of help.

It’s password protected before it launches, so you need to log into askallura.com with
userid: restricted password @ccessT3mp

Your fan,

David Katz

46. Timmy - April 26, 2008

Hi, Nalts. I watch your youtube videos all the time and I see you have almost 600 and in the past two years, were all those videos filmed in the past two years or just added? And also, how do you think of so many ideas that havent been done yet? You can leave answers on my comments box on youtube (username:Tlev1023) or here. Thanks a lot, love your videos.

47. Timmy - April 26, 2008

Or you can leave a response on my E-mail, Tlev1023@aol.com, sorry

48. yongwei - June 1, 2008

hey nalts,i’m from Singapore,asia basically,one of the smallest country in the world,.
i’m wondering if i can hire you for a hundred US bucks.

i’m just a 16 year old looking for some fun.

hmmmm….can i adopt spencer?

49. gal - August 8, 2008

hey nalts,

anychance of you helping me out? iam on the same startpoint that you were when you started….

http://www.youtube.com/watch?v=4fUCyle5nto

thank you!!!

Gal

50. UN NOWNE - September 2, 2008

YO HOMAY G WUHT BE KRAKIN!?!?!?!?!?!

YOU BE LIKE FUNNY YO!!!!!!

51. Pozz - September 7, 2008

how much will it cost if u were to mak ea video about me?

52. DahliaK - October 3, 2008

Who is Clint?

“I speak with clint to understand the marketing goal”

53. Anthony - October 7, 2008

Nalts=Legend.

54. Andy Hirsch - October 14, 2008

Hi,

We are possibly interested in including your video on our NBC HOLIDAY HOME VIDEO TV SPECIAL. We will pay $250 if winds up on our broadcast. Call me immediately to discuss further. Today is October 14th and we are located in Los Angeles. CALL ME IMMEDIATELY!!!

Sincerely,
Andy Hirsch
Casting Producer
JUMA ENTERTAINMENT
323/989-1989

55. paul - December 17, 2008

Hey Kevin

We are interested in your video promotions for our business website

http://www.freshexpression.com

56. Matthew Levine - May 20, 2009

I am looking for a music video producer for a humorous song sort of a cross between Billy Joel and Dr. Horrible’s Sing-a-long Blog. What do you charge?

Hire Nalts

Comments»

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