Hire Him

Kevin “Nalts” Nalty is a career marketer (previously with Johnson & Johnson, KPMG Consulting and Merck) and one of YouTube’s most-viewed comedians. Author of “Beyond Viral Video (Wiley, 2010),” Nalty consults with brands via NaltsConsulting.com and creates sponsored videos (see below), some seen more than 1 million times.

Use gray arrows on left & right of box to switch between dozens of videos for such leading brands as Fox Broadcasting, Mentos, Microsoft, Holiday Inn, Logitech, Crown Plaza & MTV.

• How do custom promotional videos work? I make custom promotional videos — which can appear on my frequently-viewed YouTube channel and more than a dozen other online video site. Sponsored videos are always identified as such, and are primarily entertaining but also deliver a promotional message. The process I have used for clients (see various case studies) is as follows:
  • I speak with the client to understand the marketing goal — whether it’s branding, direct response, PR, lead generation, or engaging with customers.
  • Unless one is already written, I produce a “creative brief,” and a series of creative concepts that strike a balance between entertainment (to ensure broad distribution) and subtle but effective promotion. Sometimes I connect the brand or agency to other creators.
  • If I produce the video, I produce several rounds of revisions with a typical turnaround of is 4-6 weeks.
  • I deliver metrics on how the video is rated, and what views it achieves. My promotional videos have been seen from 50,000 to millions of times.
  • For more information, please contact me at business at kevinnalts com (business or media inquiries only please). See this post for more information about hiring video creators and how the process works.
• Public speaking. I speak at numerous conferences and corporate marketing events, and can address online video, consumer-generated media, viral video and online marketing. To learn more about my speaking experience click here.
• Online-Video Workshop for Marketers. See this post to learn about how I help marketers improve the uptake of viral-video marketing campaigns.
• Consulting projects related to online video, video contests, online advertising, and marketing in the new age of consumer-generated media (see NaltsConsulting.com).
• Media (see “Media” page). As seen stuff has appeared on numerous stations (CNN, Fox, BBC, ABC) and I’ve has been cited in various publications including the Wall Street Journal and Advertising Age. If you are a reporter please contact me at the address below with the subject header “MEDIA INQUIRY.” Here’s an interview I did with Fox. And this Fox appearance had me discussing YouTube’s revenue sharing. I published a recent book “How to Become Popular on YouTube Without Any Talent” (see TechCrunch) and “Best of Nalts: Volume 1″ DVD.

Contact information : business at kevinnalts dot com (business or media inquiries only at this address, please… otherwise kevinnalts at gmail.com.