http://willvideoforfood.com Online-Video, Advertising, and Marketing Fri, 03 Jul 2009 11:31:24 +0000 http://backend.userland.com/rss092 en Alright, half of you want to talk about poop and farts, and really don't care about online advertising. But I know a few of you digital marketing and online video lovers are RSSing this blog quietely. And I need your help. I'm drafting a really interesting piece that compares online-video promotion ... http://willvideoforfood.com/2009/07/03/help-comparing-sponsored-online-videos-to-digital-display-advertising/ Last night I took my first improv class at UCB Theater (founded by Amy Poehler and others in 1996). Part of the "homework" is to see two performances before the class ends and we do a show on August 30. I've always been enchanted by improv comics, and was especially intrigued ... http://willvideoforfood.com/2009/07/03/but-in-improv-comedy-you-cant-edit-out-the-unfunny/ YouTube is debuting "call to action" overlays, which have some interesting applications for marketers and advertisers. This post dispels some confusion about this offering, and gives you tips to make stinkin' amount of money on this functionality until everyone else catches up. For some reason advertisers and marketers thought this functionality ... http://willvideoforfood.com/2009/07/01/youtube-call-to-action-overlays-untold-truth-money-making-tips/ Check out Mad Ave Blues, a song parody of "American Pie" that spoofs the demise of traditional media and upfronts... written by LMcDuff08 (via OnlineVideoWatch). It's really well sung and written, and hits some key themes in funny ways. Even if it's about 6 minutes longer than it needs to ... http://willvideoforfood.com/2009/06/30/american-pie-advertising-song-parody-mad-avenue-blues/ I wrote about some "poor man" tools for social-media monitoring recently, and here's a nice list of free social-media monitoring tools. Among them, HowSociable is interesting because it gives you a free "score" that helps you compare your brands' online activity relative to competitors. This, and more robust paid services, give ... http://willvideoforfood.com/2009/06/29/how-social-is-your-brand/ Thursday night I was at my son's first swim meet when I heard news about Michael Jackson being rushed to the hospital. While others searched Google news to no avail, I jumped on Twitter and found a number of third-hand reports that Jackson was dead. The only source listed was ... http://willvideoforfood.com/2009/06/27/how-tmz-really-scooped-mainstream-press-on-michael-jacksons-death/ Ahhhhh. I'm going to think of this the next time I'm restless, anxious and pissed. I suppose this monkey's mama never warned it that pigeons "breath disease." (My mom used to warn me they "breed disease," but I missed a consonant because she had a thick nawlins accent). http://willvideoforfood.com/2009/06/27/baby-monkey-hugs-pigeon/ I usually encourage people at conferences to do two things the next morning because they're easy and free. Create a Google alert for their brand name. And subscribe to the keyword of their brand name via YouTube (yes you can subscribe to receive alerts every time a word is used). ... http://willvideoforfood.com/2009/06/27/poor-mans-guide-to-social-media-monitoring/ My sources have it that Danny Devito has been reported alive. TMZ is not commenting. Go, Reubnick. A serious LOL. http://willvideoforfood.com/2009/06/26/danny-devito-reported-alive/ Read this post completely, because there's going to be a test. And your future depends on it if you're an online-video advertiser, creator or even watcher (who would rather endure ads than not pay for content, and yes I meant to say it that way). Although I was recently a Product ... http://willvideoforfood.com/2009/06/26/4-steps-to-proving-online-video-can-sell/