Category Archives: Video Software

Uploading Videos to Multiple Sites (TubeMogul)

Tubemogul video sites logosTubeMogul now facilitates simple uploading to multiple videos sites that include such recent additions as StupidVideo and Crackle. This image shows the collection of sites that now accept videos via TubeMogul.

There are other sites through which you can upload multiple videos, but TubeMogul saves your username and passwords, and tracks metrics. The site apparently is going to also track other performance metrics, which will allow creators to monitor performance and advertisers to provide simple reports for their clients.

I’m not getting kickbacks from TubeMogul to mention them, but I’ve covered the site several times because I can’t believe other creators aren’t using the free tool. It’s saved me time, and kept me uploading to sites that I otherwise might forget or skip because of the painful act of repetitive uploading. I wouldn’t be surprised if second-tier sites start paying TubeMogul just to gain access to its users video content. Certainly I’d prefer to see TubeMogul’s revenue come from the hosting sites instead of us video creators.

Video Production Tips With a Humorous Flair: The Shirtless Apprentice

This blog has been too consumed with YouTube and Nalts lately, and I want to get back to WillVideoForFood’s roots. Finding ways to improve the production of online video, marketing via online video, and learning tips to promote amateur and promotional content.

shirtless.jpgYesterday I spoke with Paul Kontonis of For Your Imagination. I thought I was an expert in online-video marketing, but I was humbled by Paul’s knowledge of how to get views beyond YouTube. “For Your Imagination” produces a series of fairly high-quality serialized content (some of which has developed into television series). So it doesn’t all apply to us amateurs. But he’s partnered with sites like blip.tv and identified ways to distribute via iTunes and other outlets and still retain advertising revenue. I’m planning on doing a more indepth interview with him soon.

Paul has business partners and funding, and employees a team of production people as well as viral junkees (some freelance) that help promote and distribute the programs they produce. If there’s another business model like it, I haven’t seen it.

Check out this show to learn production while getting bits of humor. It’s “The Shirtless Apprentice.” The poor guy wears a lav stuck to his chest with gaffer tape, and there’s some comedy mixed with solid video-production tips. Personally, I’d love even more humor, but it certainly beats the majority of talking heads out there. I’m adding it to my RSS, and there are already more than 2-dozen episodes on these important topics:

  • Audio for Sit Down Interviews
  • Continuity
  • Sun Guns
  • White Balance
  • Shooting Tips – B-Roll
  • Keying in Final Cut Pro
  • Capturing Video
  • Post Production Equipment
  • Frame Rates for Online Video
  • Three Point Lighting
  • Basic Battery Info and Tips
  • Audio for Internet Video
  • Lighting a Green Screen
  • Selecting a Video Camera

How to Compress Videos for YouTube

I get bags of e-mail each week about how to compress videos for online use. Since I use iMovie, I simply select “Share: CD-ROM” and transform a potentially 30 GB iMovie file into a small (10-20) MB .mov file that seems to upload well. (UPDATE: Don’t do this. Do this to get the best compression]. Butterfly.

I’d appreciate if you PC users could identify your software package (Windows Movie Maker, Sony Vegas, etc.) and what compression you select to export your video for use online. I simply don’t know those packages.

Kevin Nalts headshotI’m going to now lay out “Nalts Guide for Good Compression” based on a lot of online research (I’ve listed the best sources listed below).

  1. Output highest size possible. If you’re a perfectionist, part of your goal is to have the largest possible file that you can upload or send, but that’s a little impractical. I don’t need 350 100MB files hogging hard drive space, and I don’t want to wait 20 minutes for the video to upload.
  2. Customize your compression or find good default.Most editing software allows you to customize your output based on dimension, frames per second (fps), keyframes and various formats and codecs. Yuck. Who wants to fuss with that on a regular basis. Try to find a good “default” output that works for you.
  3. Shoot Smart. When you shoot your video you’re actually altering the file size. Avoid rapid movements that aren’t necessary. As Adobe puts it: “reduce the noise.” A wobbly camera or trees blowing in the background will increase the file size. A simple background means less data to encode and compress.
  4. Set your compression specifications based on what the website uses.According to the “Making Movies” blog (see below), here are the specs for YouTube’s flash: It is transcoded (decoded to raw video, then re-encoded) into Flash Video (FLV) format. The video frame size is scaled to no larger than 320×240. The frame rate appears to be between 25 and 30 frames per second, and the video data rate appears to be somewhere around 200 Kilobits (kbps) per second. Audio is reduced to mono and transcoded to a lower bit rate. This transcoding is what’s going on in between the time you complete your upload to YouTube, and the time that the video is finally available for viewing.
  5. Save your source files!I try to save every original file (on iMovie) I create, but that’s getting difficult now that my high-definition camera is producing 3-minute videos that take 30 GB of space. However you want to be able to return to a good resolution for alternative uses (like television) and you want to maintain the ability to change the video.

Additional sources

Note: I plan on revisiting this post based on reader feedback. My list will get longer, and I’d like to broaden the list of good, comprehensive and simple sources (which are hard to find).

Continue reading How to Compress Videos for YouTube

Joost: Television and Online-Video Collide

joost.jpgMany years ago, I said the word “Google” to my wife. I said, “remember that name because it’s going to be big.” I’m having the same feeling about Joost.

I’ve been meaning to post on Joost since I read this article about the company in Wired magazine. The foudners created Kazaa and Skype, and announced Joost earlier this year. I’ve always believed in the power of “serial entrepreneurs,” and these guys are well connected and financed. They’re now up to 150 people and in 5 countres.

The idea is somewhat ground breaking… very much in the spirit of WillVideoforFood’s number one prediction for 2007.

Here’s a teaser from the Wired piece.

  • Janus Friis, 30, is half of the most feared digital tag team since Google’s Sergey Brin and Larry Page marched across the Net…. Niklas Zennström, an amiable 40-year-old Swede, wears the suit.
  • Together, the pair has spent the past six years bit-bombing the Net’s biggest and most vulnerable targets. Kazaa, their free file-sharing network, mushroomed amid the wreckage of the original Napster; it was managing 3 million downloads a month in 2001 when entertainment industry lawyers moved in.
  • Next they built Skype, the free voice-over-IP telephone system, and sold it to eBay just over a year ago for $2.6 billion. That figure alone guarantees that their calls get returned.

You can check out Joost at its website, or visit the Joost blog.

Give it a test ride and comment if you’d like. And if you talk to Friis or Zennstrom, let them know that Nalts will pimp for equity.

Time-Lapse Photographer Reviews Video Sites

Mike Posehn is a time-lapse photographer and creator of the GBTimeLapse software that helps turn digital photos into time-lapse videos. In his post on GraniteBaySoftware’s blog, he compares various video sites.

His goals are similar to many of ours:

1) Good video quality, easy and fast uploading and an attractive and flexible video player.
2) To drive traffic to my site I need a site with a big audience.
3) For extra revenue I need a site with an ad revenue sharing business model.

He reviews Brightcove, YouTube, Metacafe, Revver, Google Video and VideoEgg… as well as two I didn’t know. Zudeo and Stage6.

Drool at the Mac iPhone… Engadget Has the “Blow by Blow”

nerd.jpgMy sister sent me this elevator photo this morning and titled the e-mail “Nerds.” It’s the crowd going to Macworld. She works for “big media” and they’re interviewing Jobs today. But she doesn’t deserve to. It would be like her watching me interview (insert name of famous fashion designer).

So have you been reading the blow-by-blow on Macworld? If not, get off this blog immediately and see Engadget! They’ve got details and photo of the new iPhone. $500with a plan, and available in June but only through Cingular. Yes you can watch videos on it, as well as surf Google Earth and anything else you can imagine.

phone.jpg

It’s a Phone

iphone1.jpg

It’s a Lil’ Television

 My favorite part of the stream-of-consciousness post is when Endgadget said, of Cingular CEO Stan Sigman. “Man this guy is a total snoozer.”

Anyway check out that new iPhone and feel free to send it to me as a Fathers’ Day gift.

Wall Street Journal Tries to Squash Hungry Blogger

newspaper.jpgWoah. This Wall Street Journal (a print newspaper based in New York City) is coming dangerously close to my “beat” today. They’re clearly running online video stories to see if they can steal from the rapidly growing readership of “Will Video for Food.”

I may not be as classy, accurate, easy-to-read or comprehensive. But I’m free’er. And no black stains on your fingers when you’re done with me.

Here are some stories from today’s Journal alone. Can you tell that some editor threw a sugar-induced tantrum in late December and told everyone he needed more “new media” stories in January?

“People I don’t care what’s happening at GM or Baghdad,” he screamed with sweat dripping from his nostrils. “I want more news about those talkies kids are e-mailing to the world wide web.”

  • 200px-wall_street_journal.jpgB4: “MySpace Filmmakers to Get Shot at an Emmy” by Emily Steel. “Anyone with an Internet connection,” leads Steel. “Can have a shot at the gold-plated statuette.” I’ll leave it at that.
  • B1: “New Deals Aim to Put the TV Into Internet TV” by Brooks Barnes, Peter Grant and Robert Guth (no wonder- they have three people working on just one piece). Bottom line- Nickelodian will put SpongeBob on your television and bypass your angry cable provider.
  • B1: “Yahoo Goes Mobile” by Kevin Delaney.” Yahoo is hoping “Go” program will make mobile searches suck less.
  • B5: “Sling Media Device Shares Videos Around the Home” by Don Clark.
  • B5: “New Dolby TV Feature Aims to Level the Volume” by Don Clark (the editor must have yelled at Clark twice).
  • B4: “P&G Plunges Into Social Networking.” Suzanne Vranica. “The 18- to-49 core of the demo is not going to want to sift through some of the garbage on YouTube to find some inspirational videos,” says Scott Moore, head of news and information for Yahoo Media Group.

Hey, Scott. I resent that. I am responsible for some of that YouTube garbage.

 

Submit Your Video to Many Video Sites at Once

laptops.jpgI’ve been long begging for a technology that allows amatuer videographers to populate multiple video sites with ease. You may like the popularity of YouTube and the money from Revver, blip.tv and Metacafe. But you can’t afford to miss sites like AOL Uncut, Yahoo or Google Video since they do deliver volume. I think I speak for most video makers that my LEAST favorite part of video is manually submitting it on sites. And I invariably forget one or two.

A number have people have confided in me certain new businesses that address that unmet need — I will not reveal specifics of these in respect to their need for secrecy. As you can guess, some go after subscriptions, others charge a flat fee, and others are targeting high-end publishers to charge a premium.

Marquisdejolie recently shared that Veoh uploaders can automatically populate their YouTube, MySpace and Google accounts with their videos. That’s brilliant. Something I’ve urged Revver to do for months.

This is how I see this market playing out:

  • The progressive, smaller sites will use this as a value-add to attract content. The larger sites (with maybe the exception of YouTube/Google Video) have no incentive to facilitate this.
  • Some software players will try to make a business model on this separately. You’ll register at a site, and they’ll take care of all the form requirements of the most common video sites. While I’d probably pay a modest monthly fee to avoid an hour of work each day, most will resist that.
  • Someone will build a free shareware application to do this. However the video sites might change their specifications or make this obsolete.
  • Ultimately there will be a hybrid free/paid tool. For free you’ll get, say, 20 uploads a month to various sites. For a minor ($10-$20) fee you can have unlimited uploads to a broader base of sites.
  • To avoid commoditization these tools will offer additional value-add functionalities. For example, they’ll get your video search-engine optimized, Digged, etc. And maybe they’ll discover additional value-add services that provide video junkies more time to focus on creating instead of posting and publicizing.

The Video Compression Battle

on2.jpgI don’t track technology stocks well, and I certainly don’t understand the nuances of video compression. But my friend Jim Walker (www.mindpalace.com) is the one that told me to buy Cisco stock in 1996. I didn’t.

Now he’s hot on ON2. Here’s a recent press release the company issued. According to the release, ON2 is “addressing the growing market of video across different bandwidth-constrained networks and mass-market devices, for fixed and mobile video.”

I don’t understand it either, and since I’m $30K in debt I won’t be investing. But here’s what interested me about Walker’s post on a Yahoo message board (which is excerpted in the “more” section below).

  • It is now clear that ON2 is going to play a central role in the digital video environment over the next 24 – 36 months. However, what is not clear is how valuable will customers find this role? This is the billion dollar question that remains unclear in a rapidly converging 3-screen video environment (handheld/phone, PC, HDTV).
  • Will there be one guerilla winner-takes-all video format that is ubiquitous across all three screens, or a handful of viable and useful compression technologies – in which ON2 is one of many good solutions?
  • ON2, in partnership with Adobe, seems to have a strong hand here at the beginning of 2007, but there are other players at the table who have not really applied much attention to the issue of video compression. SONY, Apple, Microsoft and many others have the talent and resources to develop and rapidly distribute a new and compelling compression codec.
  • Or, will it make sense for all the players to quickly recognize ON2/Flash video as a universal video medium, thereby essentially allowing ON2 to flourish into a significant new player? Sort of the video equivalent of the Swiss banking system: neutral and highly efficient at what they do.

Continue reading The Video Compression Battle