Category Archives: Video Online Tools

Full-Screen Online Video Without Software Download

Vividas is enabling full-screen online videos. The company sells software, but you can view a demo without downloading anything. Here’s a beautiful Ford ad that works very well in full screen. Click the link and you’ll need to authorize a pop-up. It took my Mac a minute for the video to cache but it was worth it. (Via Patrick). Here’s another site that never loaded for me, but may for you: FlashBeer.
Vividas makes software that publishers use to distribute the video, but viewers don’t need to do anything except authorize a pop-up. That’s probably the company’s biggest challenge. Initially that requirement would freak me out if I received a video from a non reliable source.

That said, the world of television and web are moving closer by the minute.

How to Make Money on Online Video

hotchicks.jpgI spoke yesterday with Joe Chapuis yeseterday who is a frequent commenter on WillVideoForFood.com. He’s writing an article on how to make money on online video, so if you have thoughts reach out to him. I don’t want to post his e-mail here but maybe he will.
Joe runs a site called “WebVideoZone” that offers companies, marketers and producers a toolkit to earn money with online videos. While you’re there, check out Hot Chicks in a Tub. Apparently it gets more views on Google Video per month than most websites.

I’ve been thinking about amatuer income from advertising primarily. But he’s got a model where he can offer companies the strategies and platform to serve videos… this seems especially good for a small videographer trying to help get their clients online without the fixed costs associated with hosting and serving videos.

Creating The Frankenstein of Online Video Sites

frankenstein.jpgDid you ever play the game in college where you tried to imagine the perfect woman, and you’d combine parts from various people you knew? Kinda like building the Frankenstein of women? Jennifer’s nose, Cathy’s eyes, Christy’s… um… personality, etc.?

That’s what we’re going to play now. I’ll start. I’m going to create the perfect online video site, and you tell me what I’ve missed or called wrong.

  1. The popularity, speed and community of YouTube
  2. The commerce functionality of Google Video
  3. The ability to search multiple sites of Yahoo Video
  4. The ad-sharing model of Revver
  5. The simplicity of Metacafe
  6. The advanced sharing functionality of Blip.tv
  7. The search power of Blinkx
  8. The hysterical content from eBaums and Break

What am I missing?

Memo to Chad Hurley: Sell YouTube, You Moron

The New York Post ‘s Tim Arango reports that YouTube could go for a billion dollars. Chad Hurley, YouTube founder, could make $400 million in the transaction.

These YouTube guys haven’t paid a bit of attention to my rants since I’ve been blogging about them for the past 6 months. But trust me in that Chad Hurley will be the Internet’s poster child for morons if he doesn’t sell right now.

YouTube is wonderful pre-Internet-bubble puffery, and the big media companies want a piece of the online video space. YouTube is white hot, with the largest share of the online video pie and constant media coverage. No business model proven, and major copyright issues ahead.

Sell, Chad. In about 3 months you’ll be grateful for a tenth of that. I don’t know a lot, but I know two things well… entrepreneurship and online video. Trust me on this one.

YouTube Uploader Gets Sued For Copyright Infringement

Prison for YouTubeSensational headline, and not yet true (that I’m aware). But it will be this summer. If you’re ripping off TV and uploading it, you can’t hide behind YouTube. Remember the Napster days when a few individuals got singled out and brought to court? We’ll soon see a few high-profile lawsuits against not YouTube but its uploaders. “YouTube Stirs Napster Memories in Digital Movie Era” is the title of this article by Jennifer LeClaire of TechNewWorld.

“YouTube users likewise face exposure to liability for copyright infringement, to the extent that they distribute copyrighted works to YouTube or other users by ‘digital phonorecord delivery,’ which the Copyright Act defines as an individual delivery which results in a reproduction of a phonorecord by or for any transmission recipient,” Norgaard told TechNewsWorld.

(Photo: “Closer dear, closer.”)

Marquisdejolie Reviews Pay-For-Content Sites

One of the highest productivity video creators is also the most experimental with various sites and blogs to promote his work. Here’s his comment about some of the pay-for-content sites. To see his blog, click on the link on the right (I have a perpetually link to his video blog.

Revver is king. I’ve made a couple of thousand dollars from it even though it did make me do all the promoting.

Panjea’s damned Flash rips my QuickTime files to shreds. I’m really starting to hate Flash sites.

LuLu wants me to PAY $15 a month to upload on the off chance that I make make $10? That’s Hillbilly math.

eefoof has no embeddable code. How can you have your pudding if you don’t eat your meat? I mean, how am I supposed to promote my videos if I can’t shop them around? And again, WTF is this with the “Does Not Claim Ownership” category?

Most Popular Online Video Sites (Nielsen/NetRatings)

online-video-sites.jpgHere’s a beefy Mercury News article about online video, with an emphasis on YouTube and its long journey toward profitability. It confirms that the YouTube folks are indeed thinking it would be good to make money, but are (in my opinion) way too paranoid about losing their cult-like appeal. Read my letter to YouTube’s founders to get more rants on this.

See the chart to the right for the latest visitor counts of the big video sites (which has YouTube’s unique visits higher than the combined share of the second two players- MySpace and MSN).

I don’t really count MySpace since it’s a zillion little sites, and MSN because we’re talking mostly about news. So the battle for viral videos really is between YouTube, Google, AOL and Yahoo. Second-tier sites (Break.com, Heavy.com, MetaCafe, iFilm and Atom) look small here, but 3-million unique visitors in a month is significant.

The smaller sites that pay video creators aren’t included in this Nielsen report, but to read about those, see this post.

Interesting quote from the Mercury News article: Tony Perkins, editor of the Always-On Network and founder of Red Herring magazine, believes YouTube critics are missing a massive behavioral shift:

“There is a new reality out there,” he said. “Consumers are voting very loudly that they enjoy content that is produced by amateurs and people they know.”

Making Money on Your Amateur Videos: Comparing Revenue-Sharing Websites

Now that we’re seeing several online video sites that share revenue with video creators, it’s time for a comparison grid! For now I’m starting with Revver vs. Panjea vs. Eefoof, since they’re the only prominent sites that share revenue. I’ve also included YouTube and Google Video since they’re popular and give us a comparative base on some non-revenue attributes. If I’ve missed a site (and I know I have because there’s one called something like Jeukrurueuz, and I can’t find it) please let me know.

Sorry about the JPEG chart below, but I haven’t figured out how to create a chart using WordPress. I’ll be updating this post (it’s current as of July 8, 2006) so you might want to bookmark it. If you RSS www.WillVideoforFood.com, you’ll know when it gets a major update.

The initial criteria I have included are the following:

  1. Best and worst attributes (example- lots of traffic but won’t accept .mov files)
  2. Revvenue sharing model (per view, per click, etc.). I will soon track how/when they pay.
  3. Ad types (banners, text ads, video ads)
  4. Traffic (this isn’t scientific, but I’ll use Alexa or public Hitwise data later)
  5. Format: Flash or Quicktime (I’ll soon explore video quality more deeply)
  6. Upload-to-live time: (how quickly it’s live after you upload it- very important)

Posts welcome if I’ve missed any good sites that pay content creators, or if you think I haven’t been fair in the ratings.

Note- I’ve excluded sites that are preparing to share revenue but haven’t announced it publicly. If you’re ready (and you know who you are) please let me know.

The Chart:
(to read it on MS Word, click here: Online Video Sites Compared)

videositescompared.jpg

What Happens with Linear (Scheduled) Television Programming

In this 4-minute video from CNet, Jeremy Allaire (Brightcove founder and president) discusses the future of videos on the Internet. CNET's Neha Tiwari interviewed Allaire at Supernova 2006. Scheduled television content isn't dead, according to Brightcove who is working on services for smaller firms to syndicate content.

P.S. Getting that video to serve will require you to work your way through ads like you're trying to get past airport security.