Category Archives: Online Video

YouTube is a Giant Conference Call

concall.jpgI've been trying to figure out how YouTube managed to surpass video-sharing sites like Break.com, despite arriving to the market far later. Then it occured to me what may already be obvious to you. Most video sites are searchable television stations… putting the visitor in command to find video that appeals.

YouTube, however, is a giant conference call. It's made up of video posters watching and commenting on other video posters. They're connected, they have popularity (or lack of), and they react to each other. YouTube has recently launched the ability to send a video reaction to someone's video (instead of just leaving a comment). It's closer to MySpace in the social networking aspect. And it's what people want out of online video.

So despite previous posts, I think there will be a future for YouTube after the "wild west" era of copyright protection ends. It won't be as dramatic, but it will be there.

Interestingly, though, some of the popular video creators of YouTube are starting to migrate their content to other channels that give them income. For instance, YouTube idol, Morbeck, began posting on Revver.com (a site that gives creators half of the revenue generated by ad clicks). Others (like ZeFrank) are posting via Revver and asking people not to post it on YouTube or other online video sites.

Google Blinks, and Blinkx Tops Video Content

blin.jpgVideo Search engine blinkx.tv has surpassed Yahoo and Google, reaching 4,000,000 hours of searchable video content to become the web's largest video search engine. Spidering free content from the web, blinkx partners with content publishers in order to access repositories and archives that cover the broadest spectrum of interest. blinkx's over 80 content partners include YouTube, Revver, MTV Networks and the New York Times.

The cool thing about blinkx.tv is that it uses speech recognition to turn audio into searchable text. It gets 3.5 million video search queries a day. blinkx is a privately-held company based in San Francisco and London.

YouTube’s Accidental Rocket: Whoa, duuuude.”

"There is a sense that YouTube accidentally built a rocket and is willing to hang on to see where it goes," observes Technology Writer Kevin Maney in an article from USAToday. "Co-founders Chen and Chad Hurley can be like the main characters in Bill and Ted's Excellent Adventure, who go for joy rides in a time-traveling phone booth and marvel at where they land with a "Whoa, duuuude!""

Here are my other two favorite parts:youtube.jpg

  1. When I ask Hurley if advertisers are seeking out YouTube, he replies, "More than we can deal with. Potential partners — that's another wave of e-mails. We're having discussions with all the major studios, (record) labels and networks."

  2. What does all this mean to the media business? There isn't a soul who really knows — except to know it means that a tiny company above a Japanese restaurant can alter the balance of the entire industry.

P.S. I'm not a soul who knows either, but that doesn't stop me from blogging about it a few times a day.

Pranking the Coffee Mascot

testdrive.jpgBlogs can be fatiguing to maintain (sans revenue) until something like this comes along. Mascot Roommate. These guys prank their poor roommate who has a job promoting a coffee shop.

It takes the fun out of it to think it might be staged, but there's certainly tips that would suggest that. One thing's clear to me- it's not an ad campaign. Coffee Bean wouldn't sanction this (some of it's crude) and they certainly wouldn't serve the clips on a Mac account. So whether it's staged or not, we can conclude that the real prank is on the store and its customers.

That said, this would make a helluva viral ad campaign, wouldn't it? I think if I was the PR guy for Coffee Bean, I'd have our lawyers send a "cease and desist" letter. And if I was the head of marketing, I'd give 'em a check, pull down the "over the top" content (Mascot thrusting pole), and put some viral wind behind it.

Sasquatch Helps Market Beef Jerkey

jack.jpgI just about peed on myself looking at the videos on this Jack Link's Beef Jerkey campaign website. To see some really funny ads, click on the video camera hanging on the tree. They feature hikers taunting Sasquatch with various pranks. 

You may also want to visit Sasquatch's MySpace. (Courtesy of Adrants). Someone please post the name of the agency that did this. Fantastic campaign. 

Feature Film Released in Short Chunks Via Web (WorkingStiff)

workingstiff.jpgWho needs Hollywood? "WorkingStiff" is an independent film being released via www.ProjectWorkingStiff.com in short chunks via the Internet. The release began Memorial Day, and is being rolled out in 3 to 5-minute increments until the complete 94 minutes has played. Each day’s episode is stored in the lineup until the whole movie has played. The story features Gene, a beleaguered corporate filmmaker who directs training videos for a large corporation. Facing a financial crunch that could cost him his home, he decides to use the company studio at night to produce an ”adult” version of the anti-sexual harassment training video he's shooting during the day.

The writer, Greg Joyce, has more han twenty years of experience. He earned his BA in English and Philosophy from Boston College and his Masters degree in Magazine Journalism from Syracuse University. For full credits click here.

This is a great example of an innovative distribution approach, and I suspect we'll see more of these projects where small film makers bypass traditional distribution channels and offer their work directly. Brightcove is the company powering the technology, and to RSS it (which I would highly recommend), put this in your feeder: http://link.brightcove.com/services/link/bcpid18617683?action=rss

To dive deeper, check out the film's blog.  

Music Industry Challenges Online Video Sites

panic-button.jpgYou just have to love the music industry's reaction to online videos. According to a recent article by the Wall Street Journal, The Recording Industry Association of America recently pushed for an aggressive stance against amateur videos using commercial songs. The article reports that some legal experts say the video sites are generatlly protected as long as they comply with any so-called "take down notices sent by music companies." Most sites (like YouTube) will remove material when "formally requested to do so," and that protects them from liability.

YouTube and other video sites recently entered negotiations with Broadcast Music Inc. and American Society of Composers, which collect royalties on behalf of songwriters when music is played in public or broadcast.

My favorite innovative quote goes to Alex Zubilliga, Warner Music's Executive Vice President for Digital Strategy: "I'm not going to embrace these guys and try to figure out a legitimate business model for two years."