Will Video for Food

Happy Birthday Nalts! May 12, 2009

Posted by Nalts in : Nalts, willvideoforfood , 13comments

You Spend More Time Watching Online Videos Than Having Sex April 13, 2009

Posted by Nalts in : Future of Online Video, Nalts, Online Video, Video Business, Video Sites, Yahoo Video, YouTube, popular videos , 11comments

If you’re an average online-video watcher, then today you’ll watch about 2 videos, and spend 6 minutes doing so. You’ll most likely be on YouTube, but if you’re watching long-form television on Hulu you’re probably skewing the average by watching for much longer per session/view.

People watching online video in the U.S. now watch more than three hours per month, according to new data from Nielsen Online. Studies suggest people, on average, have sex once a week. My sources on sexual frequency and duration are a bit sketchy here, so you can do your own digging.

So, friends, you’re probably watching online-videos for more time each month than you are having sex — depending, of course, on whether you’re one of those 2.7 minute ”slam bam thank you mam” YouTube people, or if you prefer the longer forplay of “Hulu-like” engagements.

And I’m not sure all of that online-video viewing is going to help you in the sex department, but it’s a more reliable, albeit often less climaxic, alternative.

Check out Stephen Shankland’s “Online Viewing Clears Three Hours Per Month.” Neilsen is the source. Do you know how silly that headline will look by the end of the year? First, we’ll have a more difficult time what’s occuring “online” versus “offline” as devices merge. Second, because that three hours will grow dramatically as people begin to consume an episode of Lost (which is, by my crude calculations, roughly the same time it would take to consume about 20 or so short videos on YouTube).

Here are some other notable points from Shanland, and a pretty chart so you can see that YouTube is dominating viewers and videos viewed. But this is going to change when we look at duration spent per site. After all, Hulu has longer-form content, and Yahoo’s 25 million users could, with a little prompting by Yahoo, start watching more video. Hulu has more ad inventory than it has sold, and one can only assume the ad inventory isn’t sufficient for Yahoo to compel its visitors to consume video. Or perpahs Yahoo visitors are busy enjoying display ads and drinking their Tabs or Mr. Pibbs.

March viewing rose 13 percent to 191 minutes. Total video streams viewed increased 9 percent from 8.9 billion to 9.7 billion. And the number of videos per user grew 7 percent from about 70 to 74.
If time spent is going up faster than videos streamed, that means a) we’re tolerating 2.7-minute YouTube clips, or b) Longer form content is skewing the average, and we’re continuing to expect our YouTube clips to be 2-3 minutes. I suspect the latter, but Neilsen and the Shankenizer aren’t saying.

The market share:

Google’s YouTube continues to dominate the category, with 5.5 billion videos and 89 million people using the service in the U.S.
Hulu is in second place with 348 million videos and 9 million users.
Yahoo is in third place with 232 million videos, but it’s got more users than Hulu, about 25 million users.
Revver is not ranking.

Top 10 Best Superbowl Ads (and 3 worst) February 1, 2009

Posted by Nalts in : Nalts, Online Video, Video Advertising, Viral Video, Yahoo Video, YouTube, advertising , 24comments

Best & Worst Superbowl Ads of 2009

What were the best Superbowl commercials that will help you survive the watercooler this week? Check out Charlie and I as we do a video review on YouTube of the best (and worst), (see it on Google video too) and click here to view the entire ads on various online-video sites.

Note that this post and video were done before the game actually finished, so we may see some unexpected surprises and need to revise accordingly. What do you think? Have some favorites I didn’t mention, or some losers of your own?

Here’s a Hulu widget that lets you watch the Superbowl ads in HD…

Now here’s my top-10 list (you can also see Adweek for some coverage).

Number 10 was Coke’’s avatar ad– visually appealing and sentimental.
Number 9 may be the most quoted ad: “Think With Your Dipstick Jimmy” by Castrol. Annoying at first, but it grows on you like fine wine or oil sludge.
For spot 8… I don’t often like repeat campaigns but that eTrade baby did it again with talking babies.
Position 7 belongs to Dreamworks animated film “Monsters Verus Aliens” and the clips rocked even in 2D.
Number 6 belongs to CareerBuilder for reminding us that these symptoms may indicate it’s time to brush up the resume.
Number 5 goes to Denny’s who flip off iHop’s foo-foo pancakes. We need more Giggledrops, baby.
The fourth best ad belongs to Coke with its medley of animated insects. Ladybugs, like cows, sell.
The hotly debated number 3 ad is Pepsi’s Refresh mosh up of Forever Young featuring Bob Dillon and Will.i.am.
The second greatest Superbowl ad this year goes to Pedigree Dogfood video, which features no dogs but will be the most talked about. Rhinos in cars? Common, peeps. If you didn’t laugh at that ad, check you funny pulse.Now for number 1: Miller Light’s “Deliver Guy” ad by Saatchi & Saatchi is the indesputable winner of pre and post game buzz. Windell Middlebrooks spent 17 hours taping these 1-second spots, and it worked.

Now the losers?

Spot 3 is the absurdly forced Gatorade ad featuring a collection of athletes and animated lizards. Puleez- 1996.
The second loser award goes to GoDaddy.com for still pitching hosting solutions with hot babes. That campaign is beaten to death, and is almost as bad as Peta’s banned veggie campaign. The absolute worst ad belongs to the biggest sellout since me. Ed McMahon’s Cash4Gold.comlong after we care.
I know many liked this “amateur” Doritos advertisement, but I was almost tempted to put it in the worst category. What? I’m not a sore loser or anything. Right Reubnick? Okay- here’s my losing entry to Doritos “Crash the Superbowl” contest.

Finally, some cool quotes to give you extra credit at the watercooler. Use them as your own if you wish…

Gawker’s Joshua Stein: “A girl shoving a stalk of broccoli up her cooter doesn’t make me want to stop eating meat even a little.”
Although the economy meant fewer startup ads, Techcrunch Michael Arrington’s favorite is Technorati, although they cheated by using footage from one of my favorite movies. His readers were polled and agree.
“It’s sure not 2008 any more,” said Nathan McKelvey, the CEO of Jets.com. Poor executives…

Now what do you think?! And here is YouTube’s “AdBlitz” channel that now features all of the ads…

See 2009 Superbowl Commercials on YouTube

Dangers of Mobile Advertising January 30, 2009

Posted by Nalts in : Nalts, Online Video, Viral Video, YouTube, advertising, marketing , 12comments

Wired magazine reports this month that it’s the GPS revolution in 2009. Remember a decade ago, when we heard stories about how you’d be passing Starbucks and suddenly receive a text/sms offer via your mobile phone? Yeah, that and the space cars I’m still waiting on.

Well here’s a glimpse into the dangers associated with GPS-based (location based) text advertising. Jo and I depicted the sad reality as we see it. We’d be passing stores just to get the discounts retailers would use to lure us back. Mind you this isn’t a sponsored video, so the Borders, Starbucks and California Tortilla appearances are just to make it more realish.

I’m not sure if other countries have introduced this technology, but I sure can’t wait for it in the US. That’s what I love about those free 411 services. You suddenly get text junk mail. Eww. And how creepy would it be to have an advertiser know exactly where you are at a specific time. Here’s hoping for opt-outs.

I’m posting the blip.tv version first because it’s a bit better resolution:

And the YouTube version…

Dear WVFF Regulars January 10, 2009

Posted by Nalts in : Nalts , 13comments

I’m writing this quick post to thank youall for your well wishes. You are such wonderful people. No greater group of strangers conversing anonymously over the Interweb has ever existed. I am truly grateful to call you all my casual acquaaintances.

Now, a word to the wise: I would not recomend spinal fusion surgery to anyone. You know, it really kind of hurts. Lots more than I thought it would. And the drugs they are giving me are not really working. All the morphine does is make people look and talk funny. And I don’t mean funny “ha ha”. I mean funny “odd.”

Well, I’ve got to sign off now. Sudenly my room is full of bunnies. Big, pink fluffy bunnies. That makes me happy. It’s a comfort to know that when I’m screaming like a little girl from the excruciating pain, the bunnies are there for me. That is, when there not humping each other.

Love,
Kevin

Get Well Kevin January 6, 2009

Posted by Nalts in : Nalts , 43comments

thank1thanksthank3

hey, what the hell is that bear doing?

non click

Nose Picking in Public? No “Farting in Public,” But Worth a Dig January 2, 2009

Posted by Nalts in : Killer Video, Nalts, Viral Video , 24comments

Nose picking candid-camera style video by Nalts, creator of "Farting in Public"

My wife, Jo, (aka wifeofnalts) suggested weeks ago that I bring Spencer back for a tribute to “Farting in Public.” The simple concept… nose picking in public.

Of course, Spencer is growing up now, and hasn’t responded to my texts and voicemails. So we found young Vitek quite eager to give it a shot. Vitek is my cousin’s son, and was raised in Poland. The kid was downright enthusiastic about nose picking in front of unwitting victims, and even added some unique touches: the post-pick handshake, the slight-of-finger booger snack, and even the butt scratch groan.

Well enjoy- maybe even Digg it. And you may just learn how to just save a few bucks the next time you’re ordering food and snacks. In our short drive last night, Vitek receive extra change from one person and free food from another. All with the slight of finger.

HBO Web Series “Hooking Up” to Star Popular YouTubers September 9, 2008

Posted by Nalts in : Nalts, Online Video, YouTube , 15comments

I’m just so glad this cat’s out of the bag, so I can officially boast that I used LonelyGirl15’s Visine in the dressing room. Too bad the set was closed to cameras. In one of those moments I wish I had on tape, I had to ask the star of LonelyGirl15 what we should call her, because I couldn’t remember if Jessica was her real name or stage name.

Says the Hollywood Reporter about the HBO Labs web series debuting October 1, “”Hooking Up” could prove groundbreaking for the nascent webisode genre by amassing a sizable viewership, given its aggregation of Internet personalities who can promote the production to their devoted audiences of millions of young viewers.

Tilzy called it “a small scale Ocean’s 11 for the YouTube set.” I don’t know what I’m allowed to say or not say about this production, so I’ll keep it safe and say that some of the people that work for HBOLabs are so cute and talented I’d buy McDonald Happy Meal toys of their likeness. And this post is not a McDonalds or Visine promotion anymore than yesterday’s Twinkie post. I got contacted last night by a Forbes.com guy writing about sponsored blog posts, and I groaned at the thought that anyone would think my pop culture references have backdoor incentives. Ewww!

YouTubers of the HBO web series include whatthebuckshow, sxephil, lonelygirl15, kevjumba, charlestrippy, smpfilms and nalts. Honestly I thought I was an extra, until I was walking off the set and I saw some people I didn’t know. “They’re extras,” someone explained.

And for the record, this isn’t the first time all of us have been scripted. In a grade school production of The Wizard of Oz, I was the soldier that leaned over upon the dying Wicked Witch of the West and said, “she’s dead… you’ve killed her.”

“Hooking Up,” by the folks who brought you RunAway Box, can be seen at www.hookingupshow.com or www.hbolab.com. The YouTube channel is here. See more coverage of the series in The Huffington Post, Tilzy, TechRadar, and Silicon Alley Insider. NewTeeVee is the only publication that didn’t bury its lead (Chris Albrecht used my name in the headline a opposed to “the show also included…”). Hee hee.

What do you think? Do Jessica (LonelyGirl15) and Sxephil have chemistry?

Nalts on the Retarded Policeman August 29, 2008

Posted by Nalts in : Nalts, Online Video, Video, Viral Video, YouTube , 25comments

Yey! I’m on the Retarded Policeman today!

Best YouTube Song Parodies August 25, 2008

Posted by Nalts in : Nalts, YouTube , 13comments

I just discovered this OneProduktionFilms playlist of YouTube song parodies (ones created mostly by YouTubers — not repurposed television song parodies).

Below are videos of my two favorites Jon Lajoie (who I want to be when I grow up) in “High as F*ck.” And the classic “YouTube is My Life” by Church of Blow.

Like my favorite film comedians — Will Ferrell, Steve Carell, Chevy Chase — these guys have that combination of wit and low self esteem that goes together like chocolate and peanut butter.

But I suppose my favorite actor/comedian would be the appearingly more stable Charles Grodin. He can say more with a blank stare than most can in a monologue.

Speaking of Grodin, Hughsnews asked his viewers to tell us what movie star would play certain YouTubers in a film, and someone said Grodin. I felt good about myself for about 10 solid minutes.

Other suggestions for Nalts included:

A burrito
Nathan Lane
Jim Carrey on weak sleeping pills
Larry Linville (Frank Burns)
Charles Nelson Reilly (Match Came guy)
Neil Flynn
Billy Crystal
Mike O’Malley
Tom Hanks (no I didn’t post that through a sock account- maybe that guy was thinking about the beginning part of Cast Away).

older posts »

Happy Birthday Nalts! May 12, 2009

You Spend More Time Watching Online Videos Than Having Sex April 13, 2009

Top 10 Best Superbowl Ads (and 3 worst) February 1, 2009

Dangers of Mobile Advertising January 30, 2009

Dear WVFF Regulars January 10, 2009

Get Well Kevin January 6, 2009

Nose Picking in Public? No “Farting in Public,” But Worth a Dig January 2, 2009

HBO Web Series “Hooking Up” to Star Popular YouTubers September 9, 2008

Nalts on the Retarded Policeman August 29, 2008

Best YouTube Song Parodies August 25, 2008

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