An odd survey by the Interactive Advertising Bureau shows that 92% of us share video via mobile, but in ways you wouldn’t expect. 56% of us post it on Facebook. 44% show it on the phone the old fashioned way… in person. The next two most-common methods are text and e-mail. Only then do we see YouTube sharing… apparently YouTube has failed to become a mobile tool.
The article referenced is by eMarketer, which points out the latest player in the short-video mobile sharing space… Vine by Twitter. It’s getting crowded, folks, and history has taught
us that there can only be one survivor.
Who will lead mobile-video sharing? Facebook? SocialCam? Viddy? See this post for an overview of the mobile-video apps.