We YouTube Partners require two things to make money: a large number of views, and advertisers. Thanks to Kalle Tompros of SearchEngineWatch for summarizing the options available to advertisers. These include promoted videos (which requires advertisers to have videos on YouTube), homepage takeovers, instream ads (prerolls), and text overlays. For more options, see YouTube’s how-to page.
With online-video advertising projected to grow 30%, advertisers are increasingly looking at YouTube ad options. And as Mashable reports, the first quarter of 2012 showed record-high online advertising revenue, citing an IAB/PWC (see AdAge).
Here is my 2 cents on some of the right YouTube options based on the primary approaches (direct response and awareness):
- The best option for direct-response oriented advertisers are promoted videos and text overlays. They’re not expensive and can be triggered on search queries like Google adwords. Time magazine also covered online-video advertising for small business.
- Advertisers with larger budgets can gain reach and awareness through more expensive prerolls/instream and homepage takeovers.