Last year about 4% of us watched online video for more than 6 hours a week. In fact most of us microbinged in minutes at a time.
Now according to TVGuide, 15 percent of respondents saying they watch more than six hours of online video a week. Last year, that number was still at four percent. Sixty-two percent of all respondents said they watch more online video than just a year ago.
Advertising Specialist Burst Media‘s data is more bullish. The Burst Media Online Insights survey (PDF) has the number of people who tune in online for more than six hours a week at close to 30 percent. Almost three percent even profess watching more than 24 hours of online video per week.
So… are you in the 15 percent?
And what are we consuming? Check out this quote from Matt Wasserlauf, Executive VP, Video Platform & Services, at Specific Mediaduring an interview with Beet.TV at the recent OMMA Video conference:
“I see digital video the same way you might look at cable in the early ’80s. Lots of stations, lot of channels with nothing on,” he said.