YouTube, according to the Wall Street Journal and CNET, is looking to become the “next generation cable provider.” We’re seeing more and more shifts in the online-video medium, and YouTube appears to be making dramatic shifts away from its origin.
Google has inked deals with InterActiveCorp’s Electus, News Corp., and “CSI” creator Anthony Zuiker to create content for its site. Celebrity skateboarder Tony Hawk has also reportedly signed a deal with Google.
- The company was investing $100 million in original content, and would create about 20 “premium channels” featuring 5 to 10 hours of original programming each week.
- But now that a recent study suggests online-video is giving cable a run for its money, things are changing.
Over the years, YouTube has relied on third-party content and has consistently said that it’s not in the original-content game. But according to the Journal’s sources, Google has designs on becoming a “next-generation cable provider” and has shifted its focus.
Will amateur and short-form video still matter? What do you think?