Get used to prerolls and video-enabled display ads. The UK’s office of the IAB (Internet Advertising Bureau) predicts online-video ads to become the most popular format (source).
- Today the bureau reports: “Video ads and rich media content are set to overtake more traditional forms of online advertising such as display and banner ads in Australia, according to a new report by Frost & Sullivan.”
- This growth is confirmed even in the UK’s criminal outcast country of Australia: The Australian Online General and Mobile Advertising Market Report 2011, which was released today (October 10th), found that the online advertising market in general grew by 11.9 per cent in the 12 months to June 2011.
- A recent report by PricewaterhouseCoopers and the Internet Advertising Bureau found that online is now the largest advertising medium in the UK.