The latest version of Yahoo Video arguably out-YouTubes YouTube itself. There are just two problems with Yahoo Video, using this Butterfinger Comedy section as an example. First, I’m not a fan of auto-roll videos (especially the jabba the hut neck dude, which hits too close to home). Second, YouTube is still better at customizing videos based on my preference.
Otherwise I’d give Yahoo Video a like and thumb’s up for finding good content. Clearly a number of people are curating content, and Yahoo Screen is very 3.0ish… looks like it’s making that critical leap from web to TV.
Now let’s identify what we need from online video:
- Ability to toggle between short and long form content (for different types of sessions).
- Toss to TV… allow longer videos to be saved, and automatically cued on TV.
- Better predictive recommendations.
- We like current, so current videos should get primacy (and they don’t sufficiently on YouTube or Yahoo).
- More intuitive user experience tools
- Less clutter
- Separation between vloggers/amateurs and pro content
- Integration with social network (YouTube should have done more of this with Google Plus launch)