Anti-Social Advertising: Online Video Implications

Facebook Head of Ad Products Gokul Rajaram shared some thoughts on social advertising using such meaty words as clustering, user actions, signals and advertising… and the future of social advertising. Facebook’s ads, like Google, are bid driven (CPC/CPM), and Rajaram was the former Google guy who started Chai Labs (later bought by Facebook). Social advertising,…

AdAge Review: Best Book About Online-Video Marketing & YouTube

I just made that headline up. Advertising Age reviewed my book, “Beyond Viral” and did not call it the best book about online-video marketing and YouTube. But I’ve got a hungry search engine spider to feed here, so work with me. And if you’re a teacher you should definitely put this on your curriculum because…

YouTube Founders Revive Delicious; Flip Guy Goes Grilled Cheese

The duo that founded YouTube bought Delicious from Yahoo. Okay. Fair point. As far as serial entrepreneurial ventures go, this is not as intriguing as Flip Cam (Pure Digital) founder Jonathan Kaplan going into the melted cheese business. (See video). But this one’s a bit more fascinating to me because I got to meet Chad Hurley…