It can be difficult to tell a real from a fake. So let’s empower you with some Consumerist-like tips to help on your next trip to the Apple store:
- Look to see how Apple is spelled. If it’s “Apple Storey” or “Apul” it may not be a real store. If it’s spelled “Appple” and the slogan is “leave off the last P for price,” it may be inauthentic.
- If the clerk introduces himself as Steve Jobs and he’s Indian, that could be a sign.
- Is the store located in the back of a van? Does the seller have a receipt for the merchandise, and claim that Apple headquarters accidentally shipped him an extra? That’s a common sign the store may not be authorized.
- Does the sales person claim to have secret insight on Apple’s pipeline? No company keeps more from its retail chain than Apple. If he says he knows about a new iCamera he may be lying.
- Is the store using the rainbow Apple? It’s been out of fashion for a few years so that may indicate it’s not an authorized seller… much less an Apple owned store.
- Is the store selling Windows software and Android phones? Believe it or not, Apple stores tend to avoid selling competitor software and hardware. That’s a clue.
- Finally, is your laptop black like the one featured below? That’s an indicator you may have a counterfeit computer because they’re usually white or silver.