Roger Dooley (Neuroscience Marketing) writes about Dan Ariely (author of Predictably Irrational) research below. I hope they didn’t use a Nalts video as the “annoying” stimuli, but would certainly understand. Hey, Ariely… what DID you use? Dooley: “Ariely and fellow researcher Eduardo Andrade set out to see how [emotions impact behavior] effect played out in…
I took a collection of positive/negative words from “Power Versus Force” (David Hawkins, M.D., Ph.D), added some of my own, and created a word cloud of them using Wordle. I’d like to think I can explain Hawkin’s research on how certain words are tested/validated to calibrate on a 0-1000 “consciousness” scale, but I can’t. Most of the…
The nice thing about expecting nothing from a company is that you are, occasionally, pleasantly surprised. I expect Google/YouTube to suck at marketing. It’s not in the core DNA. But here’s yet another example of a small, but enlightened shift in the way it communicates with casual “users” and seeks to transform them to “Partner”…
I love it when I see odd patterns through varied stimuli, and here is the latest. I’ve done my best to relate these disperate thoughts, but I’m growing increasingly skeptical of my ability to communicate the connections I see. Still I’ll try, and it has implications on video discovery, how they’re classified, what can motivate…
Two points an a hug. A very important ingredient to a video prank, and yet one often omitted from online-video pranks. We’ll get to the meaning of “two points and a hug” shortly, and then dovetail surprisingly into a far heavier topic: my view of the painfully unethical television show “What Would You Do?” The victims on…
So you’re a student or recent graduate and have some ambition, good production skills and some decent equipment. Few companies are without a “wish list” for some video production, but either haven’t got the time to look (or more likely they think it’s going to be far more expensive than you’ll charge). Most know that…
It hasn’t been long since Craig Benzine was waiting tables in a Chicago restaurant. And as his YouTube handle implies (WheezyWaiter) the asthmatic didn’t let sickness stop him from filling a shift. Before he stopped waiting tables, he’d awaken at 6 to spend several hours (or more) to create a daily video before work. And…
Just a Google is about to roll out a new design for G-mail, YouTube’s “Panda” is giving viewers a more modern, intuitive but “MySpace-like” design according to CNet’s Eric Smalley. What do you think? Most of YouTube’s iterations have been subtle adjustments to functionality, social features and emphasis (what appears on homepage, category pages and…
No offense to Kodak (they were a sponsor), but I do think the term “a Kodak moment” is lost on this generation. So Kiddsock, the affable sock puppet, suggests “a YouTube moment.” That seems like a fair enough phrase… since YouTube probably has better name recognition than any camera manufacturer, and stands for amateur moments….
If you’re making videos for money, the category you choose is as important as anything. Here are some sought-after topic areas for text ads on a display (not click through) basis. But first some notes, with special attention to the third. All categories have ranges, and those are based on “inventory” (advertisers seeking videos, and…