Red Giant software showed that, despite the horrific odds, a company can still produce great entertainment that also promotes a product… it helps that the product includes software effects for videos. Source: Mashable. It’s gotten 500K plus views on Vimeo, which I’d say represents about a 50% penetration to its target market (artistic video creators).
It’s a delightful journey by one guy across a number of film genres, and it all comes full circle. Created by filmmaker Seth Worley. Enjoy!