No offense to Kodak (they were a sponsor), but I do think the term “a Kodak moment” is lost on this generation. So Kiddsock, the affable sock puppet, suggests “a YouTube moment.” That seems like a fair enough phrase… since YouTube probably has better name recognition than any camera manufacturer, and stands for amateur moments. It can also have broad application, even if most will think of… this than this.
Kiddsock also provides a nice perspective of YouTube’s community, which is lost on most. I’ve been using the “community” loosely to refer to maybe 20-100K people who really live and breath it (rather than narrowly referring to those who repeatedly attend physical gatherings, which is a small subsegment).
Here’s what would meet my definition as a member of the YouTube Community… they’d need to at least have the majority of these habits/abilities. Thoughts/revisions? Challenges welcome.
- They can name at least 10-30 video creators.
- They make videos, or comment at least 1 in 20 times.
- They watch at least 3-10 videos daily on average. Anything less and it’s just a grazer.
- They’re aware that YouTube people meetup.
- They could tell you what a “collab” means.
- They are frustrated when people refer to YouTube as simply a place for cat videos.
- They send more links than they receive.
- They’ve had a dream about someone they watch on YouTube.
- The reflexively visit YouTube to see what’s up.
- They feel some emotion if there’s a YouTube “drama.”
- They are nagged by someone for being a bit over invested in YouTube.
What’s your guess? Typically communities are much smaller, but when we use “YouTube community” we’re speaking broadly about the collective sub-communities (Shaytards, MythicalBeasts, Nerdfighters, and even Sock Heads). How many are there, and is it stretching the word “community” to speak about a large number like this?