Are we surprised that Hulu is for sale? Nope. In 2006 (give years ago) we posted that “Networks Pretend They Can Rival YouTube.” These types of things, I said, typically fail without “a STRONG intermediary is taking the lead and the individual players give authority and accountability to that player. Otherwise the interests of specific participants will almost always trump to collective goal.”
The news was dense with suggestions that Google might acquire Hulu. But despite suggestions Google and Hulu are in preliminary discussions, I’m finding that unlikely. Hulu is rumored to be trying to fetch $2 billion, which seems awfully high to me. I would suspect MSN or Yahoo would find far more interest than Google. The search giant paid less than $2 billion for YouTube ($1.65 billion), and I’m sure there is at least one tech company that would pay $2 billion simply to keep it out of Google’s hands.
What do you think?