Can You Marvel at Ethnic Pride and Still Mock It?
As an emerging minority (white, middle-aged American), I’m often envious of the deep cultural bond of minorities (hence my confessed, sincere desire to be African American). But I’m also quick to poke fun at Racial stereotypes because they’re so wonderfully taboo and controversial. Here’s me with SMPFilms’ “Mr. Safety” in NYC quoting the “five dollar…
If She’s Pretty and Asian… She’s Probably a Computerized Virtual Composite
NOTE: Made a video about this. Watch it! So you’re trying to sell some candy in Japan (Glico’s Ice Nomi), and you sign a pop band that appears to be an SNL parody of Gorgeous Tiny Chicken Machine Show (see “fun fact” at end). Sales are up, but you decide you could sell another 30% of…
Which Trailer Makes You Want “Dead Island” More?
Two trailers, with dramatically different approaches. The first is about a girl’s death, and takes the viewer backwards to experience it. The second, released recently, shows more game play, and is certainly more “blue” with its cursing and rap music. From a marketer’s perspective, I like the sequence. The first creates intrigue and emotional connection…
Why Choices Are Bad
Choices are bad. We don’t like them. The fewer the better. This video builds off of communism and ideology and stuff, but gets to the pretty practical too… like the anxiety provoked by selecting a wine or the choice of sex. Courtesy of Laughing Squid. It’s kinda depressing actually, so maybe you’d prefer some LOLCats.
Health & Community: Pictures & Video’s Impact
I’ve seen YouTube’s power as a community, and occasionally it rallies on behalf of an individual or cause related to health. However I’ve yet to see a health community that’s truly powered by images and video (and involves patient-to-patient peer support leveraging webcams and the Internets). In general, I like when the power of new-technology…
Support Online Video: Spread Rhett & Link
Peoples of online video: we are entering the 5th or 6th year of the online-video, but we’ve seen precious few online-video peeps move to television. Sure there was LisaNova and Fred’s movie. And there have been a few shows that failed, and a few more in the works (Annoying Orange) But this we know. Most…
Smart Paid Online-Video Campaign
Check out how Norton us using video as part of a very targeted but comprehensive campaign (an ad in Newsweek last night had strong stopping power for me… a shower not working because cybercriminals had stolen my mortgage money). It’s a paid, not owned, approach to online video, but it’s smart. Norton is shifting from…
Cats Bark When We’re Not Listening
It’s topping YouTube’s trending videos… Finally proof that, just like cows standing when we’re not watching, cats bark… in this rare and exclusive footage, a cat is caught barking… but then cleverly reverts to meowing as if nobody caught it. Well you’re busted, Mr. Whiskers. And you can tell your feline friends we’re onto them….
Why YouTube Subscribers Don’t Matter
In general, YouTube creators (and viewers) are a bit obsessed with sheer numbers of subscribers. It’s fool’s gold, friends. While early views are often predicated on developing a subscriber base, as a creator’s presence on YouTube matures, subscribers simply don’t matter nearly as much as people think. What matters is quality not quantity. I’d trade…