So the NextUp YouTube winners are in NYC right now… receiving loads of love from Google/YouTube. It made me happy seeing the next generation of amateurs… and to see that Google/YouTube still encourages them even while commercial content is on the rise on the world’s second-largest search engine.
I was invited to speak to the 25 of ’em, and here’s my presentation. If you were one of the wanna-bees, don’t fret. I asked if they’d be picking a new crop 3 times until I got the answer I wanted to hear… yes.
After I cranked this presentation out, I realized I’d been billed as the marketer. So this deck actually represented only half my time. During the rest I decided to play the role of an amalgamated product director, and I replaced my “Nalts” hat with a blazer. I asked them to pick a product (they said Coke), then I proceeded to explain my goals, hidden agendas, beliefs about YouTube and my understanding about product placement and sponsorship. I couldn’t help but point out that Coke gives out free products on the streets of NYC but no swag to people that have hundreds of thousand views daily. Hmmmm.
I told them I wanted to sell more Coke so I could become Chief Marketing Officer, and that I was mostly concerned with reach, frequency and single-minded proposition. I wanted to leverage emerging media, but I deferred YouTube spending to my media agency. And I wouldn’t know how to begin to tap YouTube creators… frankly I’d be scared they’d harm my brand (as a product director, of course, I wouldn’t realize I could review/approve any sponsored videos).
Lots more detail in my free eBook or Beyond Viral, which you really should just go ahead and buy. And dont find any thpelling erars.
The youtube winners invited youtube loser Nalts to speak? 😉
Yeah I spent about 20 minutes trying to find the acrostic poem thing and while I was doing it, I found ‘cute cat mom hugs baby kitten’, which is by far the most adorable thing ive ever seen in my life, and makes your acrostic poem thing look like the biggest load of hot steaming shit dropped out of an elephants ass on your front porch, with chimps immediately stepping in to set it on fire, and Jo opens the door and immediately starts stomping out the fire, and when she realizes what it is she takes off her shoe and forces you to lick the bottom of it, which is the LEAST bad thing she’s gonna do to you for posting your stupid acrostic poem on the same site featuring the cutest fucking cat video in the universe.
Kevin, really enjoyed your NextUp presentation, and it was good to see you. You touched on a few issues nobody else did. The donning of the blazer was a good touch, too. 🙂