A few years ago, a video could be considered “viral” if it hit a million views. Now I’d like to propose a more stringent definition, and tell you that President Obama meets the criteria.
A video, I submit, is “viral” if it gets more than 5 million views in a 3-7 day period. So Obama getting more than 6 million views in a week is indeed viral. You are correct, Michael Memoli. However many of your peers talk about videos going viral without really considering the competition… many top YouTubers get more videos in a day than what media considers a viral sensation.
One caveat, however. Part of what makes a video “viral” is not just the views but the degree of discussion online and offline (media). Here we get into a “chicken and the egg” issue, since the video’s viral nature may prompt “coverage,” which inspires even more views (although less than you’d think). Most views are driven by online activity not television or print coverage.