Nice piece in indie wire featuring Edwards Burn, where he talks about the beauty of low-cost production. No booms, lights, or film. Just a Canon 5D and a small budget. And the ideas? Crowdsourced. P.S. My birthday is May 12 in case you wanted to buy me a Canon 5D. It’s less than $3500. If…
The Internet fame “arch” is short. It peaks quickly and drops as thunderously. But I didn’t need to tell you that, did I? Exhibit A: Antoine Dodson. From obscurity to meme as “Bed Intruder Song,” but alas he’s now been arrested for marijuana possession and a series of driving infractions.
Good Morning Starshine. Here’s Bob singing on the first season of Sesame Street with a bunch of hippie muppets. Wait- not Hippies. Deadheads. Power of positive names.
This is the most amazing reaction I’ve had to “Beyond Viral” (a book I published via David M. Scott and Wiley last fall). Here’s Moomay’s dog Jack devouring the content.
I used to write quite often about online-video contests because for many brands, that was their online-video strategy. It’s similar today when brand’s create a Facebook page to check off that nagging “social media” objective. A lot’s changed in the past years, and Jared “The Video Contest King” has reengaged, even musters up some praise…
Thanks Jan for sending over this article titles, “Do You Know Why Nobody Is Clicking Your Ads.” http://www.mequoda.com/articles/web-advertising/do-you-know-why-users-arent-clicking-on-your-ads It’s true that ad units generally decrease on interaction rates as people get used to them. The article cites a .09 percent click thru rate, but I’d say that’s being quite generous. It’s also worth noting that…
In moving over my Google Video clips to YouTube I ran into this retro commercial spoof. Like “Woodblock Doll,” it’s another commercial parody. That was pretty much the first 10 years of my video shorts: either commercial parodies or mock horror videos (ala “Attack of the Killer Slinky“). While cleaning up my dad’s office this…
So here’s the Easter “Dance Your Shoes Off” performed by 2,000 people from the Second Baptist Church in Texas. And here’s the “Easter Bunny Hates You.” Which one’s better? I find it more fun if you watch this video to another song. For instance, if you click here, play this Bruno Mars “Lazy” song in…
The Huffington Post shows off the best viral videos by weekly running a YouTube Trends report and turning it into journalism… http://www.huffingtonpost.com/2011/04/23/watch-top-youtube-videos_n_852890.html Now we just need a YouTube amateur vlogger channel that summarizes the week’s most popular Huffington Post articles. And *boom* the Aol Video strategy is born. P.S. Post your worst videos below. It’s…
Why has America’s Funniest Videos (AFV) not died in 20 years even despite the age of “instant gratification via YouTube”? How does AFV manage the logistics of culling through massive amounts of user-generated clips? How many clips does AFV producer Vin Di Bona own? Why has no other show or format “cracked the code” of…