It’s against some difficult competition this year (BP, Toyota), but I’m rooting for Best Buy to win the coveted Consumerist.com “Worst Company in America” (see brackets). Just scan the Consumerist archives for Best Buy and Geek Squad to see all the proof you’ll need.
We honored the consumer-electronic megafirm with the dubious WillVideoForFood 2010 “Greatest Corporate Social-Media Collapse” award, and were pleased to turn down a request to promote the company’s highly criticized “buy back” program you’ve perhaps seen so whimsically advertised on television (3D and 4D dad gets called “silly head”).
With apologies to the Geek Squad members that are competent and have social skills, the service division of Best Buy has done great things to secure Best Buy’s rise in its “worst company” bracket. And hey- it needs only beat Radio Shack initially. How hard can that be?
In the spirit of social-media transparency, my support of Best Buy in this race is motivated by this episode. More importantly, Best Buy’s decision to completely ignore my communication… and allow me to pay a ticket/fine for smiling and handing a Geek Squad driver my business card to explain why I videotaped him (which he reported to the police as a threat).
I’ll let you know when it’s time to vote!