Hello, reader. I’ve been researching you a bit. The vast majority of WillVideoForFood (WVFF) readers (about thousand a day) won’t see this post, but instead dart right to two posts about how much money people make on YouTube.
It’s similar to the like two or three YouTube videos represent that majority of my 5-6 million monthly views on the boob, those select WVFF posts draw the most readers via searches. Those searches reveal that a lot of peeps are hungry to know what Ray William Johnson, Shaycarl, Charles Trippy and others make each month.
Then there’s my sister. She reads the blog, and I told her I was going to change the name to “Hi Mathilde” since she’s about the only person I speak to about what’s going on here.
Finally there are a few of you industry insiders (creators, advertisers, entrepreneurs) who read it and use it.
According to Chris Brogan (author, social media guru, overall nice guy) I could charge for insights. Wow. That’s really flattering coming from him. While
However I’ve never felt right about charging for content… the only reason you have to pay for Beyond Viral is because Wiley spent money to edit, print and distribute it… and bookstores need to make money. Sure I hope people buy it, but I don’t expect to make more than minimum wage for the time I spent on it.
Furthermore my 5 years of blogging has produced exactly zero cents, plus or minus a few zeros. I’ve lived by the adage that you should give away insights, and charge for time/consulting. I don’t mind buying content, but I feel weird about charging for it.
Anyway I’d welcome your advice. Perhaps I’m pessimistic, but I feel like the global audience for a paid newsletter about online video is about 20 people. And I quite loath the pay-per-eBook that constantly suckers me. It feels desperate and selfish.
That said, I’ve been giving away fewer and fewer “inside tips” on getting YouTube views because that marketplace is getting more competitive. Some of my more popular YouTube friends are hesitant to share their “hacks” with me because they know, unless I promise otherwise, I’ll give away their secrets.
So I’m considering two tiers… continuing to post on trends and public information, but doing an eNewsletter for the creators, agencies, brands that value succinct tips that drive views. Brogan tossed out $9 which would amount to an annual total that would be less than one billable hour of my consulting time. Do I bother?