While it hasn’t met the strict definition I use (4 million within 24-48 characteristic of that Golden Voice homeless man), the Intel “Chase Scene” is past 813,000 views, and I believe it will continue to grow. Why? No blatant pitch; just great creative.
It’s got the pace of a John Woo film, depicts Matrox-like transformations from various web experiences. Our protagonist female spy darts from Facebook to video games, and even across mundane experiences like desktops and Microsoft business applications. Most importantly, the “short film” features kick ass music and a brunette on the run from a bunch of dangerous but outwitted thugs. Whether she’s diving from a building, racing in a car, or “deleting” them…. she’s got that Angeline Jolie Salt mojo, with a dash of MysteryGuitarMan imagination.
The good news, advertisers… if your “viral” clips are this good, you don’t have to buy their way to our attention via “spots” and “prerolls” (though that “one-two punch” didn’t hurt Old Spice). The bad news… Jackie Chan makes stunts look easy, but you might be too old for his moves. Even he might be too old for his moves.